Macy's
Overview
Director, Communications and Audience Strategy — Macy's This range is provided by Macy's. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$132,480.00/yr - $220,680.00/yr What You Will Do
Audience Strategy, Development & Builds
Help internal teams think holistically for how available data and technology can best support insight, targeting, media and campaign goals. Assess available 1P data in Media and MarTech platforms to provide strategic audience recommendations, define and build addressable audiences. Map existing and design new communication strategies based on insights and marketing technology capabilities.
Media Strategy & Investment Planning
Link business strategy to communications strategy and optimal media investment recommendations. Consult on multi-touch attribution and marketing mix models to optimize channel mix, spend, flighting and return on ad spend. Work with measurement and analytics to set learning agenda, develop tests to gather learnings with the intention to measure effectiveness, discover opportunities, find efficiencies, and reduce overlap.
Drive Innovation & Newness
Collaborate with Brand, Merchant & Corporate Strategy teams to design and ignite new programs and ways of working within the Macy’s ecosystem. Develop a strategic roadmap for innovation investments and explorations. Advise on opportunities to participate in Metaverse and Web3 projects.
Skills You Will Need
Business Acumen & Leadership:
Strong business sense with proven leadership abilities to guide cross-functional teams. Strategic Thinking & Attention to Detail:
Ability to balance big-picture strategy with meticulous execution. Collaboration & Solution Orientation:
Highly collaborative and solutions-focused with the ability to build productive relationships across marketing functions. Clear Communication & Executive Presence:
Excellent verbal and written communication skills; able to produce high-quality decks and present to senior marketing leaders. Process Mapping & Workflow Simplification:
Translate complex workflows into clear, structured, and easy-to-follow solutions. Data Storytelling & Strategic Insight:
Synthesize large data sets into strategic narratives that support brand objectives and business impact. CDPs & Audience Technology:
Hands-on experience with CDPs and audience platforms; familiarity with media attribution and media mix modeling. Ecommerce & Digital Ecosystem Knowledge:
Understanding of ecommerce operations, site structure, taxonomy, workflows, and media networks.
Who You Are
Bachelor’s degree or equivalent work experience in a related field is encouraged. Flexible schedule based on department and company needs.
What We Can Offer You
Dynamic, inclusive environment with competitive pay and benefits. Comprehensive health and wellness coverage and a 401(k) match. Paid time off and paid holidays; opportunities for continuous learning and leadership development. Colleague Resource Groups and volunteer opportunities.
About Us
Macy’s is a place to contribute to memorable moments in customers’ lives, across in-store, online, and brand experiences.
People & Workplace
Equal Opportunity Employer. Macy’s reserves the right to amend job descriptions and practices at any time.
#J-18808-Ljbffr
Director, Communications and Audience Strategy — Macy's This range is provided by Macy's. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$132,480.00/yr - $220,680.00/yr What You Will Do
Audience Strategy, Development & Builds
Help internal teams think holistically for how available data and technology can best support insight, targeting, media and campaign goals. Assess available 1P data in Media and MarTech platforms to provide strategic audience recommendations, define and build addressable audiences. Map existing and design new communication strategies based on insights and marketing technology capabilities.
Media Strategy & Investment Planning
Link business strategy to communications strategy and optimal media investment recommendations. Consult on multi-touch attribution and marketing mix models to optimize channel mix, spend, flighting and return on ad spend. Work with measurement and analytics to set learning agenda, develop tests to gather learnings with the intention to measure effectiveness, discover opportunities, find efficiencies, and reduce overlap.
Drive Innovation & Newness
Collaborate with Brand, Merchant & Corporate Strategy teams to design and ignite new programs and ways of working within the Macy’s ecosystem. Develop a strategic roadmap for innovation investments and explorations. Advise on opportunities to participate in Metaverse and Web3 projects.
Skills You Will Need
Business Acumen & Leadership:
Strong business sense with proven leadership abilities to guide cross-functional teams. Strategic Thinking & Attention to Detail:
Ability to balance big-picture strategy with meticulous execution. Collaboration & Solution Orientation:
Highly collaborative and solutions-focused with the ability to build productive relationships across marketing functions. Clear Communication & Executive Presence:
Excellent verbal and written communication skills; able to produce high-quality decks and present to senior marketing leaders. Process Mapping & Workflow Simplification:
Translate complex workflows into clear, structured, and easy-to-follow solutions. Data Storytelling & Strategic Insight:
Synthesize large data sets into strategic narratives that support brand objectives and business impact. CDPs & Audience Technology:
Hands-on experience with CDPs and audience platforms; familiarity with media attribution and media mix modeling. Ecommerce & Digital Ecosystem Knowledge:
Understanding of ecommerce operations, site structure, taxonomy, workflows, and media networks.
Who You Are
Bachelor’s degree or equivalent work experience in a related field is encouraged. Flexible schedule based on department and company needs.
What We Can Offer You
Dynamic, inclusive environment with competitive pay and benefits. Comprehensive health and wellness coverage and a 401(k) match. Paid time off and paid holidays; opportunities for continuous learning and leadership development. Colleague Resource Groups and volunteer opportunities.
About Us
Macy’s is a place to contribute to memorable moments in customers’ lives, across in-store, online, and brand experiences.
People & Workplace
Equal Opportunity Employer. Macy’s reserves the right to amend job descriptions and practices at any time.
#J-18808-Ljbffr