TikTok
Strategy Associate Graduate (TikTok Shop Category Strategy) – 2026 Start (MBA)
TikTok, Seattle, Washington, us, 98127
Responsibilities
About the Team: The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok. Successful candidates must be able to commit to an onboarding date by the end of year 2026. Please state your availability and graduation date clearly in your resume. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates’ jobs globally. Applications will be reviewed on a rolling basis – we encourage you to apply early. Responsibilities: Analyze E-Commerce businesses, focusing on traffic efficiency, user behavior, and merchant operations. Ensure a nuanced understanding of specific market dynamics and potential opportunities. Conduct thorough market segmentation research, delving into the intricacies and value drivers of each business segment. Ensure a thorough understanding of the industry landscape, including cross-category and category-specific competitors and key drivers of their business performance. Leverage insights from analysis to make informed recommendations for future business strategies. Qualifications
Minimum Qualifications: Final year or recent graduate in MBA. Excellent analytical skills and problem-solving capabilities. Experience in benchmarking, market research, competitor analysis, and GTM strategy. Strong communication skills and can effectively handle cross-functional collaboration. Strong ownership mentality and desire to work closely with business teams – take proactive initiative to identify business challenges, analyze problems, and autonomously develop and implement innovative solutions; demonstrate motivated self-starter attitude focused on continuous improvement. Preferred Qualifications: Experience with strategic analysis toolkits, including issue tree structuring, expert interviews, and data analysis. Experience in GTM, consumer engagement, and merchandising strategies—preferably in a third-party (3P) or marketplace environment. Job Information Compensation Description (Annually)
The base salary range for this position in the selected city is $88920 – $144400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and Exercising sound judgment. About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect — and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy – a mission we work towards every day. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.
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About the Team: The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok. Successful candidates must be able to commit to an onboarding date by the end of year 2026. Please state your availability and graduation date clearly in your resume. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates’ jobs globally. Applications will be reviewed on a rolling basis – we encourage you to apply early. Responsibilities: Analyze E-Commerce businesses, focusing on traffic efficiency, user behavior, and merchant operations. Ensure a nuanced understanding of specific market dynamics and potential opportunities. Conduct thorough market segmentation research, delving into the intricacies and value drivers of each business segment. Ensure a thorough understanding of the industry landscape, including cross-category and category-specific competitors and key drivers of their business performance. Leverage insights from analysis to make informed recommendations for future business strategies. Qualifications
Minimum Qualifications: Final year or recent graduate in MBA. Excellent analytical skills and problem-solving capabilities. Experience in benchmarking, market research, competitor analysis, and GTM strategy. Strong communication skills and can effectively handle cross-functional collaboration. Strong ownership mentality and desire to work closely with business teams – take proactive initiative to identify business challenges, analyze problems, and autonomously develop and implement innovative solutions; demonstrate motivated self-starter attitude focused on continuous improvement. Preferred Qualifications: Experience with strategic analysis toolkits, including issue tree structuring, expert interviews, and data analysis. Experience in GTM, consumer engagement, and merchandising strategies—preferably in a third-party (3P) or marketplace environment. Job Information Compensation Description (Annually)
The base salary range for this position in the selected city is $88920 – $144400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and Exercising sound judgment. About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect — and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy – a mission we work towards every day. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.
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