Omnicom Media Group
Join to apply for the
Senior Director, Marketing Science
role at
Omnicom Media Group Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. The Marketing Science team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. Responsibilities
Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes. Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics Lead campaign reporting to provide feedback on successes and misses within the campaign Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.) Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings. Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making. Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies. Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating. Providing ad hoc support to the clients to solve broad strategic marketing problems. Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Internal Facing Responsibilities
Partner with the Planning and Investment teams on insights reporting, learning agendas, and on-going support. Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events. Required Skills
Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data). Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. Expertise in audience-based marketing and data-driven advertising. Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience. Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs. Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing). Education And Experience
A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range: $150,000—$250,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Advertising Services
#J-18808-Ljbffr
Senior Director, Marketing Science
role at
Omnicom Media Group Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. The Marketing Science team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. Responsibilities
Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes. Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics Lead campaign reporting to provide feedback on successes and misses within the campaign Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.) Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings. Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making. Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies. Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating. Providing ad hoc support to the clients to solve broad strategic marketing problems. Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Internal Facing Responsibilities
Partner with the Planning and Investment teams on insights reporting, learning agendas, and on-going support. Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events. Required Skills
Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data). Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. Expertise in audience-based marketing and data-driven advertising. Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience. Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs. Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing). Education And Experience
A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range: $150,000—$250,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Advertising Services
#J-18808-Ljbffr