PitchBook Data
Senior Marketing Automation Administrator
Seattle, Washington, United States PitchBook is a Morningstar company that innovates, evolves, and invests in its employees to bring out the best in everyone. We have extensive learning programs, mentorship opportunities, and a culture of curiosity that pushes us to find new solutions and better ways of doing things. If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. About the Role: Revenue Operations plays a critical role in ensuring financial success by improving platforms, operations, and systems supporting our go-to-market teams. This team partners with Marketing, Sales, Customer Success, and Finance to deliver scalable and efficient processes across the customer lifecycle. As a Senior Marketing Automation Administrator, you will be the subject matter expert for managing, optimizing, and scaling our Marketo platform and related technologies. You will shape and advance our marketing automation strategy, ensuring alignment across marketing, sales, and revenue teams. Primary Job Responsibilities: Lead Marketo platform management, forms, landing pages, email templates, and automation workflows Identify opportunities to scale automation, improve efficiencies, and maximize campaign impact Design and maintain advanced lead scoring and lifecycle management models Partner with Sales leadership to refine qualification and pipeline acceleration Establish and enforce governance standards across Marketo and integrated systems Translate data into actionable insights for senior leadership and cross-functional stakeholders Drive integration efforts between Marketo, Salesforce, and third-party platforms Partner with IT, CRM administrators, and vendors to troubleshoot, enhance, and future-proof system capabilities Mentor junior team members and serve as SME for marketing automation best practices Provide ongoing training, documentation, and playbooks to enable adoption across Marketing and Sales teams Stay current on Marketo product updates, marketing automation trends, and emerging technologies Skills and Qualifications: Bachelor’s degree in Marketing, Business Administration, Information Technology, or related field Minimum 8+ years of hands-on experience administering Marketo in a marketing or demand generation environment Marketo Certified Expert (MCE) or Marketo Certified Associate (MCA) preferred Strong technical skills in campaign building, automation workflows, forms, landing pages, and segmentation within Marketo Proven experience in Salesforce integration, lead management, and attribution modeling Experience mentoring peers or leading cross-functional projects Excellent communicator and collaborator, able to influence technical and non-technical stakeholders Detail-oriented with strong organizational and project management skills Benefits + Compensation: Physical Health Additional medical wellness incentives STD, LTD, AD&D, and life insurance Emotional Health Paid sabbatical program after four years Paid family and paternity leave Annual educational stipend Ability to apply for tuition reimbursement Social Health Matching gifts program Employee resource groups Dependent Care FSA Employee referral bonus program Compensation Annual base salary: $140,000-$160,000 Target annual bonus percentage: 10% Working Conditions: This role is expected to be in the office 5 days a week. Limited corporate travel may be required to remote offices or other business meetings and events. PitchBook is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to providing a workplace that is free from discrimination and harassment.
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Seattle, Washington, United States PitchBook is a Morningstar company that innovates, evolves, and invests in its employees to bring out the best in everyone. We have extensive learning programs, mentorship opportunities, and a culture of curiosity that pushes us to find new solutions and better ways of doing things. If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. About the Role: Revenue Operations plays a critical role in ensuring financial success by improving platforms, operations, and systems supporting our go-to-market teams. This team partners with Marketing, Sales, Customer Success, and Finance to deliver scalable and efficient processes across the customer lifecycle. As a Senior Marketing Automation Administrator, you will be the subject matter expert for managing, optimizing, and scaling our Marketo platform and related technologies. You will shape and advance our marketing automation strategy, ensuring alignment across marketing, sales, and revenue teams. Primary Job Responsibilities: Lead Marketo platform management, forms, landing pages, email templates, and automation workflows Identify opportunities to scale automation, improve efficiencies, and maximize campaign impact Design and maintain advanced lead scoring and lifecycle management models Partner with Sales leadership to refine qualification and pipeline acceleration Establish and enforce governance standards across Marketo and integrated systems Translate data into actionable insights for senior leadership and cross-functional stakeholders Drive integration efforts between Marketo, Salesforce, and third-party platforms Partner with IT, CRM administrators, and vendors to troubleshoot, enhance, and future-proof system capabilities Mentor junior team members and serve as SME for marketing automation best practices Provide ongoing training, documentation, and playbooks to enable adoption across Marketing and Sales teams Stay current on Marketo product updates, marketing automation trends, and emerging technologies Skills and Qualifications: Bachelor’s degree in Marketing, Business Administration, Information Technology, or related field Minimum 8+ years of hands-on experience administering Marketo in a marketing or demand generation environment Marketo Certified Expert (MCE) or Marketo Certified Associate (MCA) preferred Strong technical skills in campaign building, automation workflows, forms, landing pages, and segmentation within Marketo Proven experience in Salesforce integration, lead management, and attribution modeling Experience mentoring peers or leading cross-functional projects Excellent communicator and collaborator, able to influence technical and non-technical stakeholders Detail-oriented with strong organizational and project management skills Benefits + Compensation: Physical Health Additional medical wellness incentives STD, LTD, AD&D, and life insurance Emotional Health Paid sabbatical program after four years Paid family and paternity leave Annual educational stipend Ability to apply for tuition reimbursement Social Health Matching gifts program Employee resource groups Dependent Care FSA Employee referral bonus program Compensation Annual base salary: $140,000-$160,000 Target annual bonus percentage: 10% Working Conditions: This role is expected to be in the office 5 days a week. Limited corporate travel may be required to remote offices or other business meetings and events. PitchBook is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to providing a workplace that is free from discrimination and harassment.
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