PitchBook
Overview
Marketing Automations Administrator role at PitchBook, a Morningstar company. This position focuses on managing and optimizing the Marketo platform to drive lead generation, nurture campaigns, and overall marketing effectiveness. The role is part of the Marketing Platform team within Marketing Operations (Revenue Operations) and reports to the Manager, Marketing Platform. Primary Responsibilities
Manage and optimize all aspects of the Marketo platform including campaign setup, forms, landing pages, email templates, and automation workflows to maximize efficiency and impact Design and maintain lead scoring and lifecycle management models to ensure quality lead routing and alignment with sales processes Ensure data accuracy and compliance by managing segmentation, deduplication, suppression lists, and governance policies within Marketo Develop and deliver reports and dashboards on campaign performance, lead conversion, and ROI Collaborate with IT, CRM administrators (Salesforce), and third-party vendors to maintain integrations, troubleshoot issues, and enhance system capabilities Lead integration efforts between marketing automation and CRM platforms (e.g., Salesforce) to support attribution and pipeline management Provide ongoing training, documentation, and support to marketing and sales teams to maximize adoption of Marketo tools Stay current on Marketo product updates, industry trends, and marketing automation technologies to proactively recommend enhancements Support the vision and values of the company through role modeling Participate in various company initiatives and projects as requested Qualifications
Bachelor’s degree in Marketing, Business Administration, Information Technology, or related field 3+ years of hands-on experience administering Marketo in a marketing or demand generation environment Marketo Certified Expert (MCE) or Marketo Certified Associate (MCA) preferred Strong technical skills in campaign building, automation workflows, forms, landing pages, and segmentation within Marketo Experience with CRM systems such as Salesforce, including data integration and lead management best practices Proficient in marketing analytics and reporting tools with the ability to translate data into actionable insights Detail-oriented, highly organized, with excellent project management skills Strong communicator and collaborator across technical and non-technical stakeholders Self-motivated, adaptable, and able to thrive in a fast-paced environment; passion for marketing technology and continuous learning Proficiency with Microsoft Office suite (Outlook, Word, Excel) and ability to pick up new systems quickly Benefits + Compensation
Comprehensive health benefits Additional medical wellness incentives; STD, LTD, AD&D, and life insurance Paid sabbatical after four years; paid family and paternity leave; annual educational stipend; tuition reimbursement; CFA exam stipend Robust training programs, employee assistance program, generous vacation/sick/volunteer days Matching gifts program; employee resource groups; subsidized emergency childcare; Dependent Care FSA 401k match; stock program; monthly transportation stipend Annual base salary: $80,000-$110,000; target annual bonus 10% Working Conditions
In-person collaboration is highly valued. The role is expected to be in the office 5 days a week. Standard office conditions apply with PC and phone use during the day; limited travel may be required to remote offices or business meetings. Life At PitchBook
PitchBook is recognized as a Best Place to Work. We value diverse viewpoints, listening, learning, and belonging within the PitchBook community. We encourage you to apply even if you do not meet every requirement, as you might be the right candidate for this role or others at PitchBook.
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Marketing Automations Administrator role at PitchBook, a Morningstar company. This position focuses on managing and optimizing the Marketo platform to drive lead generation, nurture campaigns, and overall marketing effectiveness. The role is part of the Marketing Platform team within Marketing Operations (Revenue Operations) and reports to the Manager, Marketing Platform. Primary Responsibilities
Manage and optimize all aspects of the Marketo platform including campaign setup, forms, landing pages, email templates, and automation workflows to maximize efficiency and impact Design and maintain lead scoring and lifecycle management models to ensure quality lead routing and alignment with sales processes Ensure data accuracy and compliance by managing segmentation, deduplication, suppression lists, and governance policies within Marketo Develop and deliver reports and dashboards on campaign performance, lead conversion, and ROI Collaborate with IT, CRM administrators (Salesforce), and third-party vendors to maintain integrations, troubleshoot issues, and enhance system capabilities Lead integration efforts between marketing automation and CRM platforms (e.g., Salesforce) to support attribution and pipeline management Provide ongoing training, documentation, and support to marketing and sales teams to maximize adoption of Marketo tools Stay current on Marketo product updates, industry trends, and marketing automation technologies to proactively recommend enhancements Support the vision and values of the company through role modeling Participate in various company initiatives and projects as requested Qualifications
Bachelor’s degree in Marketing, Business Administration, Information Technology, or related field 3+ years of hands-on experience administering Marketo in a marketing or demand generation environment Marketo Certified Expert (MCE) or Marketo Certified Associate (MCA) preferred Strong technical skills in campaign building, automation workflows, forms, landing pages, and segmentation within Marketo Experience with CRM systems such as Salesforce, including data integration and lead management best practices Proficient in marketing analytics and reporting tools with the ability to translate data into actionable insights Detail-oriented, highly organized, with excellent project management skills Strong communicator and collaborator across technical and non-technical stakeholders Self-motivated, adaptable, and able to thrive in a fast-paced environment; passion for marketing technology and continuous learning Proficiency with Microsoft Office suite (Outlook, Word, Excel) and ability to pick up new systems quickly Benefits + Compensation
Comprehensive health benefits Additional medical wellness incentives; STD, LTD, AD&D, and life insurance Paid sabbatical after four years; paid family and paternity leave; annual educational stipend; tuition reimbursement; CFA exam stipend Robust training programs, employee assistance program, generous vacation/sick/volunteer days Matching gifts program; employee resource groups; subsidized emergency childcare; Dependent Care FSA 401k match; stock program; monthly transportation stipend Annual base salary: $80,000-$110,000; target annual bonus 10% Working Conditions
In-person collaboration is highly valued. The role is expected to be in the office 5 days a week. Standard office conditions apply with PC and phone use during the day; limited travel may be required to remote offices or business meetings. Life At PitchBook
PitchBook is recognized as a Best Place to Work. We value diverse viewpoints, listening, learning, and belonging within the PitchBook community. We encourage you to apply even if you do not meet every requirement, as you might be the right candidate for this role or others at PitchBook.
#J-18808-Ljbffr