Maryland Legal Aid
Digital Market & Communications Coordinator
Maryland Legal Aid, Baltimore, Maryland, United States, 21276
Digital Market & Communications Coordinator
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Digital Market & Communications Coordinator
role at
Maryland Legal Aid Maryland Legal Aid (MLA)
advocates with and for Marylanders experiencing poverty to achieve equity and social justice through free civil legal services, community collaboration, and systemic change. Since 1911, Maryland Legal Aid has provided high-quality legal aid to vulnerable, low-income people and communities – helping to remedy their civil legal issues and become empowered to overcome challenges, achieve stability and independence, and reach their goals. Through this holistic approach, Maryland Legal Aid serves to amplify the voices of tens of thousands of economically disadvantaged and vulnerable Marylanders each year and seeks to be a leader in the legal services field nationwide. About The Role
Maryland Legal Aid is seeking a creative and detail-oriented Digital Marketing & Communications Coordinator to help grow our digital presence and deepen engagement with clients, partners, and supporters. About The Team
You’ll be joining a newly formed, integrated Development and Communications team at Maryland Legal Aid, an energetic group of 10 professionals. Responsibilities
Drive constituent growth through deploying a strategy for email list-building, increasing social media followers, text message subscribers, and interaction across channels leveraging industry best practices. Oversee editorial calendar and content workflow across channels. Create and schedule content for Facebook, LinkedIn, Instagram, and X using Canva and Hootsuite building out Maryland Legal Aid’s brand voice for social media being strategic about content by channel. Design branded digital and paper content (appeal letters, graphics, story cards, donor stewardship pieces, flyers, etc.) using Canva. Maintain and update content on MLA’s WordPress website (e.g., news posts, staff updates, event info). Responsible for email creation, design, layout, and send for monthly newsletters and fundraising appeals via Bloomerang. Ensure audience segmentation strategy for email is accurately executed in marketing platform managing inclusions and suppressions and ensure outbound marketing campaigns to ensure adherence to legal standards and internal compliance policies. Capture or coordinate photos at community events and support basic photo editing. Track and report on digital engagement metrics (social, email, web). Manage the stock and flow of brochures, swag, and promotional supplies to keep outreach efforts well-equipped and on-brand. Qualifications
3+ years of experience in digital marketing, communications, or nonprofit outreach. Experience creating and managing social media content professionally. Working knowledge of Canva and basic design/layout skills. Familiarity with WordPress and email marketing tools (Bloomerang a plus). Excellent organizational skills and attention to detail. Comfortable juggling multiple deadlines in a fast-paced, mission-driven environment. Bonus: basic photo and video editing skills and comfort supporting in-person events. Commitment to equity, inclusion, and access to justice. Work Environment
This position is based in the Baltimore City office and is a hybrid role with a minimum of two-days per week worked in person. Benefits
The salary range for this position is $55,000 - $75,000. In addition, MLA offers employees a comprehensive benefits package that includes health, dental, and vision insurance, life insurance, a 401(k) retirement plan, three weeks of paid time off, paid sick leave, 14 annual paid holidays, and more. Application And Additional Requirements
If you are ready to join in our important mission and ensure dignity, equity and justice for all, please submit a resume and cover letter describing your interest and qualifications with your online application. Maryland Legal Aid is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic as established by law.
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Join to apply for the
Digital Market & Communications Coordinator
role at
Maryland Legal Aid Maryland Legal Aid (MLA)
advocates with and for Marylanders experiencing poverty to achieve equity and social justice through free civil legal services, community collaboration, and systemic change. Since 1911, Maryland Legal Aid has provided high-quality legal aid to vulnerable, low-income people and communities – helping to remedy their civil legal issues and become empowered to overcome challenges, achieve stability and independence, and reach their goals. Through this holistic approach, Maryland Legal Aid serves to amplify the voices of tens of thousands of economically disadvantaged and vulnerable Marylanders each year and seeks to be a leader in the legal services field nationwide. About The Role
Maryland Legal Aid is seeking a creative and detail-oriented Digital Marketing & Communications Coordinator to help grow our digital presence and deepen engagement with clients, partners, and supporters. About The Team
You’ll be joining a newly formed, integrated Development and Communications team at Maryland Legal Aid, an energetic group of 10 professionals. Responsibilities
Drive constituent growth through deploying a strategy for email list-building, increasing social media followers, text message subscribers, and interaction across channels leveraging industry best practices. Oversee editorial calendar and content workflow across channels. Create and schedule content for Facebook, LinkedIn, Instagram, and X using Canva and Hootsuite building out Maryland Legal Aid’s brand voice for social media being strategic about content by channel. Design branded digital and paper content (appeal letters, graphics, story cards, donor stewardship pieces, flyers, etc.) using Canva. Maintain and update content on MLA’s WordPress website (e.g., news posts, staff updates, event info). Responsible for email creation, design, layout, and send for monthly newsletters and fundraising appeals via Bloomerang. Ensure audience segmentation strategy for email is accurately executed in marketing platform managing inclusions and suppressions and ensure outbound marketing campaigns to ensure adherence to legal standards and internal compliance policies. Capture or coordinate photos at community events and support basic photo editing. Track and report on digital engagement metrics (social, email, web). Manage the stock and flow of brochures, swag, and promotional supplies to keep outreach efforts well-equipped and on-brand. Qualifications
3+ years of experience in digital marketing, communications, or nonprofit outreach. Experience creating and managing social media content professionally. Working knowledge of Canva and basic design/layout skills. Familiarity with WordPress and email marketing tools (Bloomerang a plus). Excellent organizational skills and attention to detail. Comfortable juggling multiple deadlines in a fast-paced, mission-driven environment. Bonus: basic photo and video editing skills and comfort supporting in-person events. Commitment to equity, inclusion, and access to justice. Work Environment
This position is based in the Baltimore City office and is a hybrid role with a minimum of two-days per week worked in person. Benefits
The salary range for this position is $55,000 - $75,000. In addition, MLA offers employees a comprehensive benefits package that includes health, dental, and vision insurance, life insurance, a 401(k) retirement plan, three weeks of paid time off, paid sick leave, 14 annual paid holidays, and more. Application And Additional Requirements
If you are ready to join in our important mission and ensure dignity, equity and justice for all, please submit a resume and cover letter describing your interest and qualifications with your online application. Maryland Legal Aid is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic as established by law.
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