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Overview
As Vice President of Adjacent Markets, you will be responsible for identifying, developing, and implementing strategies to enter new markets. This role drives growth by expanding Aristocrat’s reach and revenue streams through market expansion, diversification, and innovation. Key duties include conducting market research, developing business strategies, and leading teams. What You'll Do
Lead the commercial strategy for all adjacent (CII, HRM, COAM, VLT/VGT/Routes) and new land-based markets globally. Orchestrate strategic expansion initiatives into emerging gaming markets across North America. Collaborate with cross-functional teams to drive product innovation and tailored solutions for new jurisdictions. Lead business development efforts with tribal, commercial, and lottery partners. Navigate evolving regulations across different jurisdictions, understanding local licensing requirements, data privacy laws, and responsible gaming practices. Conduct market research to identify potential new markets, analyze competitive landscapes, and assess market opportunities. Collaborate with internal and external partners, including marketing, sales, products, and operations, to ensure successful market entry and ongoing growth. What We're Looking For
Bachelor's degree in business, marketing or related field and 15+ years of experience, or a combination of both preferred Expertise in CII, HRM, COAM, VLT/VGT/Routes, and developing terrestrial markets across the globe. 10+ years of dynamic leadership experience in marketing or business development roles, preferably in the gaming industry Deep understanding of market research methodologies, competitive analysis, and financial modeling Tight-knit teamwork and interpersonal skills, with the ability to influence at all levels Executive presence, strategic vision, and a passion for innovation in player engagement Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. We strive to lead in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We are a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play. We welcome applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V World Leader in Gaming Entertainment Robust benefits package Global career opportunities Our Values
All about the Player Talent Unleashed Collective Brilliance Good Business Good Citizen Travel Expectations
Up to 75% Pay Range
$252,339 - $468,630 per year Our goal is to pay a market competitive salary near the median of our pay ranges. Final offers depend on experience, education, skills, work location, and internal pay equity. This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching. Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location on a full-time basis without the need for current or future visa sponsorship. EEO Statements : We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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As Vice President of Adjacent Markets, you will be responsible for identifying, developing, and implementing strategies to enter new markets. This role drives growth by expanding Aristocrat’s reach and revenue streams through market expansion, diversification, and innovation. Key duties include conducting market research, developing business strategies, and leading teams. What You'll Do
Lead the commercial strategy for all adjacent (CII, HRM, COAM, VLT/VGT/Routes) and new land-based markets globally. Orchestrate strategic expansion initiatives into emerging gaming markets across North America. Collaborate with cross-functional teams to drive product innovation and tailored solutions for new jurisdictions. Lead business development efforts with tribal, commercial, and lottery partners. Navigate evolving regulations across different jurisdictions, understanding local licensing requirements, data privacy laws, and responsible gaming practices. Conduct market research to identify potential new markets, analyze competitive landscapes, and assess market opportunities. Collaborate with internal and external partners, including marketing, sales, products, and operations, to ensure successful market entry and ongoing growth. What We're Looking For
Bachelor's degree in business, marketing or related field and 15+ years of experience, or a combination of both preferred Expertise in CII, HRM, COAM, VLT/VGT/Routes, and developing terrestrial markets across the globe. 10+ years of dynamic leadership experience in marketing or business development roles, preferably in the gaming industry Deep understanding of market research methodologies, competitive analysis, and financial modeling Tight-knit teamwork and interpersonal skills, with the ability to influence at all levels Executive presence, strategic vision, and a passion for innovation in player engagement Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. We strive to lead in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We are a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play. We welcome applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V World Leader in Gaming Entertainment Robust benefits package Global career opportunities Our Values
All about the Player Talent Unleashed Collective Brilliance Good Business Good Citizen Travel Expectations
Up to 75% Pay Range
$252,339 - $468,630 per year Our goal is to pay a market competitive salary near the median of our pay ranges. Final offers depend on experience, education, skills, work location, and internal pay equity. This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching. Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location on a full-time basis without the need for current or future visa sponsorship. EEO Statements : We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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