Launch Potato
Overview
Join to apply for the
Senior Manager, YouTube Paid Media
role at
Launch Potato . Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary:
$80,000 to $110,000 per year Responsibilities
You will take full ownership of Launch Potato’s YouTube business, combining hands-on campaign management with high-level strategy. Directly own campaign execution, P&L, and growth targets; test new creatives and develop playbooks; push the limits of YouTube performance marketing. Expand into other verticals performance video platforms over time. Grow into a leadership role, with a clear path to leading performance video across brands and verticals within Launch Potato’s portfolio. Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for a 2x annualized run rate in year one with at least 110% ROAS. Provide actionable insights and recommendations backed by data, reporting, and analysis. Drive improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for campaign needs. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaled investment. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers. Success Look Like
You consistently scale YouTube while maintaining profitability. You set the standard for extreme ownership and operational excellence. You generate learnings that push the entire paid media team forward. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. Competencies
Technical Mastery:
Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership:
Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication:
Strong verbal and written communication; can articulate data and POV clearly for leadership alignment. Problem-Solving:
Ability to translate performance data into actionable growth strategies. Adaptability:
Thrive in a fast-paced environment; capable of testing and iterating across multiple projects. Leadership Potential:
Desire and ability to grow into a manager role, building and leading a team. Growth Focus:
Commitment to staying ahead of video and performance marketing trends. Operational Efficiency:
Build scalable campaigns with necessary creative sizes, conversion events, or information to gain a competitive edge. Nice to Have
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand video halo-effect on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc.) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc. Compensation
Total compensation details: Base salary set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your package includes a base salary, profit-sharing bonus, and competitive benefits. Future increases are tied to company and personal performance. Equal Opportunity
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics. Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing Industries: Advertising Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Join to apply for the
Senior Manager, YouTube Paid Media
role at
Launch Potato . Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary:
$80,000 to $110,000 per year Responsibilities
You will take full ownership of Launch Potato’s YouTube business, combining hands-on campaign management with high-level strategy. Directly own campaign execution, P&L, and growth targets; test new creatives and develop playbooks; push the limits of YouTube performance marketing. Expand into other verticals performance video platforms over time. Grow into a leadership role, with a clear path to leading performance video across brands and verticals within Launch Potato’s portfolio. Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for a 2x annualized run rate in year one with at least 110% ROAS. Provide actionable insights and recommendations backed by data, reporting, and analysis. Drive improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for campaign needs. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaled investment. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers. Success Look Like
You consistently scale YouTube while maintaining profitability. You set the standard for extreme ownership and operational excellence. You generate learnings that push the entire paid media team forward. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. Competencies
Technical Mastery:
Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership:
Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication:
Strong verbal and written communication; can articulate data and POV clearly for leadership alignment. Problem-Solving:
Ability to translate performance data into actionable growth strategies. Adaptability:
Thrive in a fast-paced environment; capable of testing and iterating across multiple projects. Leadership Potential:
Desire and ability to grow into a manager role, building and leading a team. Growth Focus:
Commitment to staying ahead of video and performance marketing trends. Operational Efficiency:
Build scalable campaigns with necessary creative sizes, conversion events, or information to gain a competitive edge. Nice to Have
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand video halo-effect on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc.) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc. Compensation
Total compensation details: Base salary set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your package includes a base salary, profit-sharing bonus, and competitive benefits. Future increases are tied to company and personal performance. Equal Opportunity
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics. Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing Industries: Advertising Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr