Launch Potato
Overview
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Senior Manager, YouTube Paid Media
role at
Launch Potato Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary: $80,000 to $110,000 per year
Responsibilities
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. Combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. Test new creatives, develop playbooks, and push the limits of what’s possible in YouTube performance marketing; expand into other verticals over time. Lead the growth path to manage performance video across brands and verticals within Launch Potato’s portfolio.
Key Results / Performance Expectations
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for a minimum 2x annualized run rate with at least 110% ROAS in year one. Provide actionable insights and recommendations backed by data, reporting, and analysis. Drive improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for campaign needs. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaling investments. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers.
Qualifications
MUST HAVE Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation). Strong understanding of best practices for high-performing creatives, including YouTube ABCDs, briefs, and collaboration with video production teams. Demonstrated experience owning P&L and achieving aggressive growth and profitability goals, and building playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights in writing and verbally, influencing decisions across teams.
Experience 6+ years managing and scaling a YouTube performance-based portfolio with budgets of $20M+/year.
Competencies Technical Mastery: Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Managing budgets at scale and delivering growth and margin goals. Communication: Clear verbal and written communication for leadership alignment. Problem-Solving: Turning performance data into actionable growth strategies. Adaptability: Thrives in a fast-paced environment; can manage multiple projects. Leadership Potential: Interest in growing into a manager role and building a team. Growth Focus: Stay ahead of video and performance marketing trends. Operational Efficiency: Build scalable campaigns with diverse creative sizes and conversion events to gain competitive edge.
Nice to Have Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand video halo effects on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu).
Compensation
Total Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance.
Equal Opportunity
We are committed to an inclusive culture and an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or other legally protected characteristics.
Location
Miami, FL
We do not display live job alerts or extraneous listings here. For transparency, some salary ranges and roles listed are for reference only and may vary by location and market conditions.
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Join to apply for the
Senior Manager, YouTube Paid Media
role at
Launch Potato Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary: $80,000 to $110,000 per year
Responsibilities
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. Combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. Test new creatives, develop playbooks, and push the limits of what’s possible in YouTube performance marketing; expand into other verticals over time. Lead the growth path to manage performance video across brands and verticals within Launch Potato’s portfolio.
Key Results / Performance Expectations
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for a minimum 2x annualized run rate with at least 110% ROAS in year one. Provide actionable insights and recommendations backed by data, reporting, and analysis. Drive improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for campaign needs. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaling investments. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers.
Qualifications
MUST HAVE Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation). Strong understanding of best practices for high-performing creatives, including YouTube ABCDs, briefs, and collaboration with video production teams. Demonstrated experience owning P&L and achieving aggressive growth and profitability goals, and building playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights in writing and verbally, influencing decisions across teams.
Experience 6+ years managing and scaling a YouTube performance-based portfolio with budgets of $20M+/year.
Competencies Technical Mastery: Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Managing budgets at scale and delivering growth and margin goals. Communication: Clear verbal and written communication for leadership alignment. Problem-Solving: Turning performance data into actionable growth strategies. Adaptability: Thrives in a fast-paced environment; can manage multiple projects. Leadership Potential: Interest in growing into a manager role and building a team. Growth Focus: Stay ahead of video and performance marketing trends. Operational Efficiency: Build scalable campaigns with diverse creative sizes and conversion events to gain competitive edge.
Nice to Have Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand video halo effects on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu).
Compensation
Total Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance.
Equal Opportunity
We are committed to an inclusive culture and an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or other legally protected characteristics.
Location
Miami, FL
We do not display live job alerts or extraneous listings here. For transparency, some salary ranges and roles listed are for reference only and may vary by location and market conditions.
#J-18808-Ljbffr