DoorDash
Associate Manager, Lifecycle Marketing, New Verticals
DoorDash, Chicago, Illinois, United States, 60290
Associate Manager, Lifecycle Marketing, New Verticals
Join to apply for the
Associate Manager, Lifecycle Marketing, New Verticals
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DoorDash The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. About The Role
As a Lifecycle Marketing Associate Manager, you will be responsible for communications and programs to grow customer engagement & retention across email, push notifications, SMS, and in-app messaging. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers. Key areas of support include: creating and maintaining campaigns & workflow strategy for New Vertical efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like order rate rate and revenue; creative ideation & iteration, including creative optimization w/ the help of internal creative resources; consulting and overseeing strategy for various Cx workstreams. You’re Excited About This Opportunity Because You Will…
Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program Collaborate with Promo Strategy team to determine the optimal incentive structure per program based on behavioral needs and financial (i.e. promo efficiency) constraints Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch Align with lifecycle marketing manager counterparts to ensure all lifecycle strategies, across automations and ad-hoc campaigns, complement the existing CRM lifecycle for that audience Lead and/or contribute to weekly strategy reviews for lifecycle program requests to ensure all new and revised programs meet a high comms quality bar (i.e. are relevant, creatively consistent) Increase personalization and relevance within audience lifecycle Work with internal creative studio to create optimal CRM assets that drive both business impact and audience engagement & relevance Analyze campaign results, develop benchmarks, and create and share regular performance reports We’re Excited About You Because You Have…
4+ years experience in customer retention marketing, customer engagement, or CRM operations Results-oriented with an exceptional track record of developing profitable retention programs and exceeding performance targets Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives Passion for customer experience and increasing the value of customers Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end Strong stakeholder management and interpersonal skills Bachelor’s degree or equivalent experience Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) are nice-to-haves Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
The national base pay range for this position within the United States, including Illinois and Colorado.
$108,800—$160,000 USD About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. Statement of Non-Discrimination : In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.
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Join to apply for the
Associate Manager, Lifecycle Marketing, New Verticals
role at
DoorDash The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. About The Role
As a Lifecycle Marketing Associate Manager, you will be responsible for communications and programs to grow customer engagement & retention across email, push notifications, SMS, and in-app messaging. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers. Key areas of support include: creating and maintaining campaigns & workflow strategy for New Vertical efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like order rate rate and revenue; creative ideation & iteration, including creative optimization w/ the help of internal creative resources; consulting and overseeing strategy for various Cx workstreams. You’re Excited About This Opportunity Because You Will…
Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program Collaborate with Promo Strategy team to determine the optimal incentive structure per program based on behavioral needs and financial (i.e. promo efficiency) constraints Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch Align with lifecycle marketing manager counterparts to ensure all lifecycle strategies, across automations and ad-hoc campaigns, complement the existing CRM lifecycle for that audience Lead and/or contribute to weekly strategy reviews for lifecycle program requests to ensure all new and revised programs meet a high comms quality bar (i.e. are relevant, creatively consistent) Increase personalization and relevance within audience lifecycle Work with internal creative studio to create optimal CRM assets that drive both business impact and audience engagement & relevance Analyze campaign results, develop benchmarks, and create and share regular performance reports We’re Excited About You Because You Have…
4+ years experience in customer retention marketing, customer engagement, or CRM operations Results-oriented with an exceptional track record of developing profitable retention programs and exceeding performance targets Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives Passion for customer experience and increasing the value of customers Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end Strong stakeholder management and interpersonal skills Bachelor’s degree or equivalent experience Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) are nice-to-haves Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
The national base pay range for this position within the United States, including Illinois and Colorado.
$108,800—$160,000 USD About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. Statement of Non-Discrimination : In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.
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