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SETactive

Senior Brand Manager

SETactive, Beverly Hills, California, United States, 90211

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Location:

Beverly Hill

s, CA

(Onsite

Mon-Thurs) Type:

Full-Time

Exempt Reports to:

C

hief

Brand

Officer

About SET Active SET creates athleisure designed for

what's

next. Founded on the belief that style and comfort

shouldn't

be mutually exclusive, the brand offers versatile pieces that transition seamlessly from workout to weekend, meeting to coffee run. Blurring the line between form and function, these pieces adapt effortlessly to the everyday girl's ever-changing schedule. Position Summary We're

looking for a strategic, solutions-oriented, an

d cre

ative Brand Manager to join our tea

m and

help bring the SET brand to life across every touchpoint.

Thi

s

is a pivotal role

on

our lean, fast-moving

brand

team- ideal for someone who thrives in a collaborative, dynamic

environment and is excited by the opportunity to shape brand

perception

and emotional connection with our growing community. You'll

own the end-to-end development of brand campaign and storytelling initiatives that drive awareness, engagement, and

brand

love

. This role requires equal parts creative thinking and operational excellence - from

360 degree

campaign planning and voice development to managing high-impact brand partnerships and activ

ations. Key Responsibilities: Brand Marketing & Campaigns Own end-to-end development of brand campaigns - from brief to execution - ensuring a cohesive, elevated brand presence across all channels. Work collaboratively with the Creative Manager to

align on

photoshoot and visual strategy across all shoots in relation to holistic brand campaigns. Build seasonal and product-specific go-to-market strategies that drive awareness, engagement, and long-term affinity. Colla

borate with

Marketing,

Creative,

and

Social

teams to ensure 360 campaign integration. Support in copywriting and creative ideation to help bring brand stories to life

through copy

across touchpoints

. Analyze brand campaign performance and recommend optimizations based on learnings. Brand Partnerships Identify

,

pitch

, and manage brand and talent partnerships that align with

SET's

values

,

aesthetic,

and

cultural position

. Own the full lifecycle of collaborations - from outreach and negotiation to contract management, launch, and post-mortem analysis. Work cross-functionally to ensure

partnerships

are seamlessly integrated into broader brand and marketing efforts. Voice & Messaging Uphold and evolve SET's brand voice across all customer-facing touchpoints, ensuring consistency and clarity. Build messaging frameworks for

brand campaigns, product

launches,

and cultural moments. Collaborate with internal and external partners to

maintain

consistency and clarity in tone and storytelling. Community & Cultural Moments Support

influencer

strategy and creator partnerships as part of broader co

mmunity activ

ations and brand storytelling. Partner with

marketing

, social, and

PR

teams to

identify

talent, build authentic relationships, and ensure integration across key brand moments. Drive strategic integration of brand in community-facing initiatives; from pop-ups and IRL events to influencer and creator activations. Partner with PR and

external

Experiential teams to craft compelling narratives around events and cultural milestones. Ensure all SET moments, digital or physical, are executed with a strong brand lens. Brand Health & Insights Monitor social sentiment, campaign engagement, UGC

, and

consumer

feedback

to assess brand

resonance

. Maintain a pulse on industry trends

,

community feedback

, and cultural shifts

to inform

brand strategy and innovation

. Deliver regular report

ing

on brand

KPIs and

campaign

performance to internal

stakeholders. Team Leadership and Cross-Functional Management Lead, mentor, and

m

anage a multidisciplinary team across brand, creative, and content functions. Foster a collaborative, high-performance team culture grounded in cre

ativity, accountability, and alignment to brand priorities. Provide clear direction, feedback, and development opportunities to support individual and team growth. Drive cross-functional alignment with key partners across Product,

Creative

,

Marketi

ng,

and E

xecutive

t

eams

to ensure seamless brand storytelling and campaign execution. Allocate and prioritize team resources across campaigns, evergreen brand

initiatives

, and culture

or

community moments. Own

internal creative processes and workflows

for the Brand team

, ensuring clarity, efficiency, and

consistency

across all brand touchpoints. Qualifications 5-

7

years

of experience in brand marketing, partnerships, or brand strategy - ideally in

DTC

,

fashion,

lifestyle, beauty

, or

consumer goods. 2

-3

years of people management experience, including managing creative and marketing talent

. Proven ability to lead multi-functional teams across

brand

, content, and creative. Demonstrated

success in

managing and executing

integrated

brand campaigns

, storytelling initiatives, and partnerships. D

eep understanding of brand

i

ng,

audience engagement, and customer lifecycle. Excellent project management

skills

-

able

to juggle multiple campaigns and stakeholders while staying organized and on deadline. Strong written and verbal communication, creative ideation, and problem-solving abilities. Experience

collaborating with

cross-functional

teams in a fast-paced, high-growth environment. Sharp attention to

detail

and ability to adapt quickly to change.

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