MARKETING MANAGER Job at Caribbean Food Delights, Inc. in Tappan

Overview

Marketing Manager role at Caribbean Food Delights, Inc. CFD is a leading manufacturer of Jamaican Style Patties. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven Marketing Manager to join our team.

Responsibilities

• Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.
• Lead and supervise the workflow of other team members in the department.
• Participate in the research and development of new products.
• Work closely with the R&D department on the modification of existing products and termination of ineffective products.
• Gather and analyze customer feedback.
• Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.
• Establish and maintain a unique product voice throughout all product lines and promotional materials.
• Outline and manage the marketing department's annual budget; monitor and track costs to deliver on budget.
• Plan and oversee advertising and promotional activities, including print, electronic and digital media.
• Perform media buys required to promote the company\'s products.
• Define and manage digital marketing for all brands, including social media, email/SMS, and website.
• Work with the Senior Sales Manager to drive the sales function by cultivating relationships and executing the company\'s sales strategies.
• Monitor the competition including marketing activities on a regular basis.
• Establish and maintain relationships with select industry contacts.
• Supervise, review and approve all corporate sponsorships and donation requests.
• Represent the company at trade shows and trade association meetings to promote products.
• Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.
• Perform other job-related duties as assigned.

Qualifications/Experience

• Bachelors degree in marketing.
• Minimum five (5) to seven (7) years related work experience.
• Knowledge of Digital and New Media including Email marketing.
• Deep understanding of social media platforms including Facebook, Instagram, TikTok and X.
• Experience working with creative design software Photoshop or Canva.
• Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint.
• Strong management, organizational and interpersonal skills.
• Ability to manage multiple projects/priorities concurrently.

Physical Requirements

• Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing.
• Ability to travel up to 40% of the time.
• Ability to operate standard office equipment (computer, internet, keyboard, etc.).

Pay range $90k - $120k + benefits. EOE; all qualified applicants will receive consideration for employment without regard to disability or protected veteran status. Please fax resumes to: 845-398-3001 or e-mail to: resumes@cfdnyinc.com. No relocation offer, no phone call. Must be eligible to work in the USA.

Location: Tappan, NY.