Superior Essex
Superior Essex is hiring: Marketing Manager in Fort Wayne
Superior Essex, Fort Wayne, IN, United States, 46804
Overview
Marketing Manager role at Superior Essex (Essex Brownell). This on-site position is located at the Fort Wayne, IN corporate headquarters and reports to the VP of Marketing.
Essential Purpose And Responsibilities
- Develop and execute comprehensive marketing campaigns to support growth strategies in market segments. Collaborate with product champions and sales to develop appropriate, actionable levers to support the campaign.
- Align campaign analytics to analyze results and further explore or adjust campaign action items accordingly.
- Manage the team on public marketing communication as well as marketing analytics. Drive team members to deliver results and create deliverables on their own.
- Perform final content approval for key marketing deliverables, including print media, social media, and marketing communications.
- Develop and execute marketing communication plans and meet stringent deliverable deadlines.
- Organize and execute plans for key company trade shows, including oversight on planning aspects and managing project action items.
- Support the e-channel and collaborate with the E-commerce Manager to develop campaign and communication strategies to drive online sales growth.
- Run traditional marketing deliverable projects to update and upgrade line cards, market flyers, and marketing campaign ads.
- Develop highly professional PowerPoint presentations as needed for internal and external purposes.
- Defend and grow brand awareness and execute best practices based on Essex Brownell brand book guidelines.
- Collaborate with product champions and suppliers to deliver training materials as needed.
- Aid in supporting market segmentation and market landscape analysis projects.
- Build and maintain relationships with external marketing resources, suppliers, product champions, sales team, and executive management.
- Research and purchase all promotional items. Collaborate with suppliers on co-branded promotions when appropriate.
- Support key projects as assigned.
Required Knowledge/Skills/Abilities And Other Minimum Qualifications
- Minimum 5 yrs experience in the related area
- Very strong oral and written communication
- Highly professional presentation skills
- Strong marketing, sales or business management background
- Management skills, will have direct reports
- Project management and time management skills
Scope Of Duties And Responsibilities
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Appliances, Electrical, and Electronics Manufacturing