Brunswick Corporation
Director, Online Marketplaces - Digital Shelf and Merchandising
Brunswick Corporation, Mettawa, Illinois, United States
Position Overview
Brunswick is seeking a strategic and execution-focused leader to drive its digital shelf and online marketplace merchandising across Amazon, Walmart, and other ecommerce platforms. This role oversees end-to-end strategy and operations for product content, syndication, and performance. The ideal candidate blends expertise in product content, digital experience, and technical program management to optimize PDPs, manage PIM/DAM systems, and lead cross-functional teams to shape how Brunswick products are discovered and purchased online. Essential Functions
Own the end-to-end digital shelf strategy across retailer marketplaces, starting with Amazon and scaling to like partners (e.g., Walmart). Establish and enforce content standards and PDP best practices (images, specs, bullets, long descriptions, A+ / Enhanced Brand Content where applicable) and build strategies to extend best practices across Brand.com and retail + marketplaces. Operate and optimize PIM/DAM/syndication workflows (e.g., Salsify, Syndigo, Akeneo, InRiver or equivalent): data models, taxonomy, enrichment SLAs, validation rules, and automated syndication to retailers. Manage retail.com item and catalogue management: catalog hygiene, A+ content, listings troubleshooting, product twisting and bundles, and platform compliance. Design and run review acquisition and seeding programs (post-purchase flows, review campaigns, CX touchpoints) to lift social proof and conversion. Define and track digital shelf KPIs (content quality score, product findability, organic search visibility, PDP conversion rate, marketplace ACOS/ROAS, revenue per SKU) and translate insights into prioritized roadmaps. Build/lead a cross-functional team (managers, product content specialists, PIM ops) and vendor/agency partnerships to scale execution. Partner with product management, engineering, creative, supply chain, legal (compliance/claims), dealer/channel teams, and brand leads to ensure consistent information and on-time launches. Drive continuous improvement: test PDP variants, schema/structured data optimizations, SEO for product pages, and channel-specific merchandising experiments. Qualifications
Required: 8–12+ years in ecommerce, digital product/content operations, or marketplace management, with at least 3–5 years leading cross-functional teams or programs. Deep operational knowledge of PIM/DAM and syndication tools; proven experience implementing or running them at scale. Demonstrated expertise in Amazon and Walmart marketplace strategies, catalog management, and retail.com merchandising. Strong product/UX sensibility with experience driving PDP/UI changes with engineering and design teams. Excellent analytical skills: comfortable with SQL/data dashboards, A/B test design, and translating metrics into prioritized fixes. Experience working with agencies and 3rd-party marketplace specialists. Exceptional stakeholder skills — ability to influence senior leaders, global brands, and channel partners. Preferred Qualifications
Experience in CPG, sporting goods, marine, powersports, or durable goods with complex SKUs and parts hierarchies. Experience with commerce platforms (Shopify Plus, Salesforce Commerce Cloud, Magento) and feed/merchant tools (ChannelAdvisor, Feedonomics). Familiarity with APIs, ETL, and product data schemas (GS1, schema.org for product). Working Conditions
Hybrid - Onsite 3 times per week Compensation and Benefits
The anticipated pay range for this position is $129,500.00 - $219,000.00 USD annually. The actual base pay offered will vary depending on factors including knowledge/skills, experience, business needs, and geographic location. This position is eligible for an annual discretionary bonus and may be eligible for Brunswick’s long-term incentive program. Brunswick offers comprehensive benefits including medical, dental, vision, paid vacation, 401k with match, Health Savings Account with company contribution, well-being programs, product purchase discounts, and more. Details about benefits can be found on our careers site. Why Brunswick
Whatever tomorrow brings, Brunswick aims to be at the leading edge of the marine industry. We value growth and development and offer opportunities across brands. We are proud of our achievements and award recognition, and we welcome diverse backgrounds and experiences. Equal Opportunity Employer
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com.
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Brunswick is seeking a strategic and execution-focused leader to drive its digital shelf and online marketplace merchandising across Amazon, Walmart, and other ecommerce platforms. This role oversees end-to-end strategy and operations for product content, syndication, and performance. The ideal candidate blends expertise in product content, digital experience, and technical program management to optimize PDPs, manage PIM/DAM systems, and lead cross-functional teams to shape how Brunswick products are discovered and purchased online. Essential Functions
Own the end-to-end digital shelf strategy across retailer marketplaces, starting with Amazon and scaling to like partners (e.g., Walmart). Establish and enforce content standards and PDP best practices (images, specs, bullets, long descriptions, A+ / Enhanced Brand Content where applicable) and build strategies to extend best practices across Brand.com and retail + marketplaces. Operate and optimize PIM/DAM/syndication workflows (e.g., Salsify, Syndigo, Akeneo, InRiver or equivalent): data models, taxonomy, enrichment SLAs, validation rules, and automated syndication to retailers. Manage retail.com item and catalogue management: catalog hygiene, A+ content, listings troubleshooting, product twisting and bundles, and platform compliance. Design and run review acquisition and seeding programs (post-purchase flows, review campaigns, CX touchpoints) to lift social proof and conversion. Define and track digital shelf KPIs (content quality score, product findability, organic search visibility, PDP conversion rate, marketplace ACOS/ROAS, revenue per SKU) and translate insights into prioritized roadmaps. Build/lead a cross-functional team (managers, product content specialists, PIM ops) and vendor/agency partnerships to scale execution. Partner with product management, engineering, creative, supply chain, legal (compliance/claims), dealer/channel teams, and brand leads to ensure consistent information and on-time launches. Drive continuous improvement: test PDP variants, schema/structured data optimizations, SEO for product pages, and channel-specific merchandising experiments. Qualifications
Required: 8–12+ years in ecommerce, digital product/content operations, or marketplace management, with at least 3–5 years leading cross-functional teams or programs. Deep operational knowledge of PIM/DAM and syndication tools; proven experience implementing or running them at scale. Demonstrated expertise in Amazon and Walmart marketplace strategies, catalog management, and retail.com merchandising. Strong product/UX sensibility with experience driving PDP/UI changes with engineering and design teams. Excellent analytical skills: comfortable with SQL/data dashboards, A/B test design, and translating metrics into prioritized fixes. Experience working with agencies and 3rd-party marketplace specialists. Exceptional stakeholder skills — ability to influence senior leaders, global brands, and channel partners. Preferred Qualifications
Experience in CPG, sporting goods, marine, powersports, or durable goods with complex SKUs and parts hierarchies. Experience with commerce platforms (Shopify Plus, Salesforce Commerce Cloud, Magento) and feed/merchant tools (ChannelAdvisor, Feedonomics). Familiarity with APIs, ETL, and product data schemas (GS1, schema.org for product). Working Conditions
Hybrid - Onsite 3 times per week Compensation and Benefits
The anticipated pay range for this position is $129,500.00 - $219,000.00 USD annually. The actual base pay offered will vary depending on factors including knowledge/skills, experience, business needs, and geographic location. This position is eligible for an annual discretionary bonus and may be eligible for Brunswick’s long-term incentive program. Brunswick offers comprehensive benefits including medical, dental, vision, paid vacation, 401k with match, Health Savings Account with company contribution, well-being programs, product purchase discounts, and more. Details about benefits can be found on our careers site. Why Brunswick
Whatever tomorrow brings, Brunswick aims to be at the leading edge of the marine industry. We value growth and development and offer opportunities across brands. We are proud of our achievements and award recognition, and we welcome diverse backgrounds and experiences. Equal Opportunity Employer
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com.
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