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Fuel Automation Station

Business Development Lead

Fuel Automation Station, Granite Heights, Wisconsin, United States

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Fuel Automation Station

Business Development Lead - Fuel Automation Systems

Overview As the

Business Development Lead – Americas , you will drive growth and expansion of Fuel Automation Station’s (FAS) automated fueling solutions across North and South America. FAS operates in key shale basins, including Bakken, Williston, Anadarko-Woodford, Eagle Ford, Fayetteville, Haynesville, Marcellus, DJ, Utica, and Granite Wash—regions where automated fueling solutions are critical for enhancing safety and operational efficiency. In addition to a strong presence across U.S. shale basins, FAS has established partnerships in

Argentina , positioning the company as a leader in automated fueling technology globally. The successful candidate will build on this foundation and drive further market development in South America, identifying new opportunities and fostering long-term partnerships to expand FAS’s footprint in the region.

This fast-paced, results-driven role requires a dynamic professional with exceptional organizational skills, attention to detail, and the ability to manage multiple priorities simultaneously. The ideal candidate will have a proven track record of selling services to companies in the fracking space and fuel wholesalers operating in these shale basins.

Key Responsibilities

Sales Strategy & Portfolio Development

Identify and cultivate new sales opportunities to establish and expand a standard rental portfolio of FAS units.

Develop and implement sales strategies to increase unit rentals and secure long-term contracts with key industry players in North and South America.

Strategic Alliances & Customer Support

Establish and maintain strategic alliances and partnerships that support sustained business growth across the Americas.

Guide and advise customers on current and future FAS rental needs, ensuring alignment with operational goals.

Contract Management & Financial Efficiency

Standardize contract terms and processes to create consistent practices for tracking, reporting, and identifying financial efficiencies.

Negotiate favorable rates for FAS unit rentals, ensuring optimal daily and monthly pricing.

Service Delivery & Customer Satisfaction

Oversee unit deployment and service delivery, ensuring customer expectations are met and exceeded.

Monitor contract compliance and ensure timely invoicing and receivable collections.

Competitive Positioning & Market Penetration

Identify potential customers currently using competing automated fueling units and convert them to FAS solutions.

Utilize customer testimonials to strengthen brand positioning and highlight the technological and safety advantages of FAS.

Market Expansion in North & South America

Leverage FAS’s established partnerships in Mexico & Argentina to expand operations and develop new business opportunities.

Build relationships with key stakeholders in emerging markets, focusing on increasing market penetration and adoption of FAS technology in the region.

Marketing & Lead Generation Collaboration

Partner with marketing teams to develop technical product documentation and execute social media campaigns.

Leverage marketing initiatives to generate qualified leads and increase FAS unit adoption across key markets.

Qualifications & Requirements

Bachelor’s degree in business, engineering, or a related field (or equivalent experience).

5-8 years of sales experience, preferably in the commercial vehicle leasing, oil fields, or oil and gas industry.

Strong background in equipment rental, leasing, or automated fueling technologies.

Proven ability to identify, network, and close deals within the oilfield services sector.

Excellent communication, negotiation, and interpersonal skills.

Highly organized and self-motivated, capable of managing multiple clients and projects simultaneously.

Strong mechanical knowledge to effectively articulate the operational and safety benefits of FAS units.

Preferred Skills

Established relationships within the fracking and fuel wholesaler sectors.

Experience with CRM tools and sales performance management systems.

Ability to travel extensively across key shale basins to develop and maintain client relationships.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Business Development and Sales

Industries

Oil and Gas

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