Launch Potato
Senior Manager, YouTube Paid Performance
Launch Potato, Stamford, Connecticut, United States, 06925
Senior Manager, YouTube Paid Performance
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary: $80,000 to $110,000 per year MUST HAVE Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools and advanced Excel/Google Sheets. Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. EXPERIENCE:
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. YOUR ROLE You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity: you’ll be responsible for significantly scaling one of our most important growth channels while maintaining profitability. OUTCOMES (PERFORMANCE EXPECTATIONS) Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for what your campaigns need to succeed. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders, and external vendors to creatively build net new audiences that target high value customers. SUCCESS LOOKS LIKE You consistently scale YouTube while maintaining profitability. You set the standard for extreme ownership and operational excellence. You generate learnings that push the entire paid media team forward. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. COMPETENCIES Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms. P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication skills. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, quickly testing and iterating. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns in the best way to scale. NICE TO HAVES Experience with linear TV, streaming, or other video-first platforms. Experience with MMM tools and measurement solutions. Familiarity with AI tools for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary: $80,000 to $110,000 per year MUST HAVE Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools and advanced Excel/Google Sheets. Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. EXPERIENCE:
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. YOUR ROLE You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity: you’ll be responsible for significantly scaling one of our most important growth channels while maintaining profitability. OUTCOMES (PERFORMANCE EXPECTATIONS) Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for what your campaigns need to succeed. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders, and external vendors to creatively build net new audiences that target high value customers. SUCCESS LOOKS LIKE You consistently scale YouTube while maintaining profitability. You set the standard for extreme ownership and operational excellence. You generate learnings that push the entire paid media team forward. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. COMPETENCIES Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms. P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication skills. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, quickly testing and iterating. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns in the best way to scale. NICE TO HAVES Experience with linear TV, streaming, or other video-first platforms. Experience with MMM tools and measurement solutions. Familiarity with AI tools for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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