CNH
Head of Digital Strategy & Performance Marketing
CNH, Oak Brook, Illinois, United States, 60523
Head of Digital Strategy & Performance Marketing
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place. Job Purpose The Head of Digital Strategy & Performance Marketing is a senior executive role responsible for leading CNH Industrial’s comprehensive digital marketing strategy and performance optimization across all brands and corporate digital properties. This position combines strategic digital leadership with hands-on performance marketing expertise, driving measurable business growth through data-driven digital marketing excellence while serving as the strategic architect of CNH’s entire digital presence. Key Responsibilities Strategic Digital Leadership & Vision Website Leadership & Digital Properties Management Performance Marketing Excellence SEO/SEM Leadership & Search Innovation Analytics, Attribution & Revenue Impact Digital Communications & Brand Integration Team Leadership & Organizational Development Experience Required Bachelor’s degree in Marketing, Business, Digital Marketing, or related field; MBA or advanced degree preferred Minimum 12-15 years of progressive experience in digital marketing, with at least 7 years in senior leadership roles Proven experience in B2B industrial, manufacturing, or technology companies with complex product portfolios and global operations Demonstrated success managing multi-million dollar digital marketing budgets with measurable ROI optimization Track record leading digital transformation initiatives and implementing advanced marketing technologies Core Digital Competencies Performance Marketing Mastery: Deep expertise in performance marketing across all digital channels with proven ability to optimize campaigns for ROI and business impact Website Strategy & Management: Comprehensive experience owning and optimizing complex B2B websites for user experience, conversion, and business performance AI & Emerging Technology: Advanced knowledge of AI applications in marketing including personalization, automation, content optimization, and Answer Engine Optimization Analytics & Attribution: Sophisticated understanding of digital analytics, attribution modeling, and marketing mix optimization SEO/SEM Excellence: Proven expertise in both organic and paid search strategies with understanding of evolving search landscape Industry & Technical Knowledge Industrial B2B Marketing: Deep understanding of complex B2B sales cycles, dealer networks, and multi-stakeholder decision-making processes in agriculture and construction industries Global Digital Strategy: Experience developing digital marketing strategies across diverse international markets with cultural and regulatory considerations Marketing Technology: Advanced knowledge of marketing technology stack including CRM platforms (Salesforce), marketing automation, CDP, analytics tools, and AI-powered solutions E-commerce & Digital Experience: Understanding of B2B e-commerce, dealer portal optimization, and complex customer journey management Data Governance: Knowledge of digital marketing compliance, privacy regulations (GDPR, CCPA), and data governance frameworks What We Offer We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. Benefits Flexible work arrangements Savings & Retirement benefits Tuition reimbursement Parental leave Adoption assistance Fertility & Family building support Employee Assistance Programs Charitable contribution matching and Volunteer Time Off The annual salary for this role is USD $180,750.00 - $241,000.00 plus any applicable bonus.
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Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place. Job Purpose The Head of Digital Strategy & Performance Marketing is a senior executive role responsible for leading CNH Industrial’s comprehensive digital marketing strategy and performance optimization across all brands and corporate digital properties. This position combines strategic digital leadership with hands-on performance marketing expertise, driving measurable business growth through data-driven digital marketing excellence while serving as the strategic architect of CNH’s entire digital presence. Key Responsibilities Strategic Digital Leadership & Vision Website Leadership & Digital Properties Management Performance Marketing Excellence SEO/SEM Leadership & Search Innovation Analytics, Attribution & Revenue Impact Digital Communications & Brand Integration Team Leadership & Organizational Development Experience Required Bachelor’s degree in Marketing, Business, Digital Marketing, or related field; MBA or advanced degree preferred Minimum 12-15 years of progressive experience in digital marketing, with at least 7 years in senior leadership roles Proven experience in B2B industrial, manufacturing, or technology companies with complex product portfolios and global operations Demonstrated success managing multi-million dollar digital marketing budgets with measurable ROI optimization Track record leading digital transformation initiatives and implementing advanced marketing technologies Core Digital Competencies Performance Marketing Mastery: Deep expertise in performance marketing across all digital channels with proven ability to optimize campaigns for ROI and business impact Website Strategy & Management: Comprehensive experience owning and optimizing complex B2B websites for user experience, conversion, and business performance AI & Emerging Technology: Advanced knowledge of AI applications in marketing including personalization, automation, content optimization, and Answer Engine Optimization Analytics & Attribution: Sophisticated understanding of digital analytics, attribution modeling, and marketing mix optimization SEO/SEM Excellence: Proven expertise in both organic and paid search strategies with understanding of evolving search landscape Industry & Technical Knowledge Industrial B2B Marketing: Deep understanding of complex B2B sales cycles, dealer networks, and multi-stakeholder decision-making processes in agriculture and construction industries Global Digital Strategy: Experience developing digital marketing strategies across diverse international markets with cultural and regulatory considerations Marketing Technology: Advanced knowledge of marketing technology stack including CRM platforms (Salesforce), marketing automation, CDP, analytics tools, and AI-powered solutions E-commerce & Digital Experience: Understanding of B2B e-commerce, dealer portal optimization, and complex customer journey management Data Governance: Knowledge of digital marketing compliance, privacy regulations (GDPR, CCPA), and data governance frameworks What We Offer We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. Benefits Flexible work arrangements Savings & Retirement benefits Tuition reimbursement Parental leave Adoption assistance Fertility & Family building support Employee Assistance Programs Charitable contribution matching and Volunteer Time Off The annual salary for this role is USD $180,750.00 - $241,000.00 plus any applicable bonus.
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