Digital Marketing Manager

Collaborate with key stakeholders to plan, develop, execute, and measure omnichannel digital marketing campaigns that drive marketing-qualified leads. Leverage customer data to deliver the right message/content throughout the buyer journey, from awareness to customer loyalty. Conduct competitor and customer analysis, and develop campaign briefs including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan, and allocations of media spend. Build, execute, and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources, and other channels. Allocate and optimize media spend across channels to maximize ROAS. Work through content strategy as a key pillar for the campaign. Write high-quality copy for the website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, and collaborate with technical writers and designers for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stages. Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or when needed by management. Measure key results to drive objectives (OKRs). Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy-to-understand charts, graphics, and visuals to effectively support conclusions and communicate messages to stakeholders across the organization. Support weekly, monthly, and quarterly reporting cadences. Additional Skills & Qualifications: Bachelor's Degree in Marketing, Advertising, or a related field, or equivalent education and work experience, required. Minimum of 5 years of experience in B2B marketing. Intermediate/Advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required. Intermediate/Advanced knowledge of Google Analytics (GA4), UTM codes, and Looker Studio. Intermediate/Advanced knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.). Intermediate/Advanced knowledge of buyer journey, personas, and overall lead nurture process. Intermediate/Advanced knowledge of marketing automation (list management, email, landing page, forms, etc.). Intermediate/Advanced knowledge of Google Ads and LinkedIn Ads (other platforms helpful). Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML. Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.). Intermediate knowledge of social media networks. Intermediate knowledge of SEO (on-page, off-page, link building). Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels). Intermediate knowledge of display networks. Prior work experience in related microbiology and/or life science industry a plus. Pay and Benefits: The pay range for this position is $40.00 - $42.00/hr. Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include medical, dental & vision, critical illness, accident, and hospital, 401(k) retirement plan, life insurance, short and long-term disability, health spending account, transportation benefits, employee assistance program, and time off/leave. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law.

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