Hygiena
Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena’s proprietary diagnostic technologies enable customers to prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety.
We are looking for an Integrated Marketing Specialist to join our team. This is a full-time exempt position.
Responsibilities:
Plan, develop, execute and measure end-to-end integrated marketing efforts that drive qualified leads. Conduct research on competitors and customers. Analysis of industry and segment to develop campaign brief including competitor position, audience personas, USP, brand positioning, messaging architecture, tactical plan across all channels and allocations of media spend. Execute
Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Apply best practices to execute within marketing automation platforms to create nurture programs to move leads and opportunities through the funnel. Collaborate with team to create high-quality, engaging content assets tailored to different stages of the buyer journey. Measure
Ensure all tracking mechanisms are in place and working correctly. Conduct regular analysis of campaigns against KPIs to understand effectiveness and recommend optimization tactics. Report
Synthesize information and data to build meaningful reports that provide insight to drive actions. Handle various other duties as delegated by the Digital Marketing Associate Manager (Global) Qualifications:
Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required. Minimum of 5 years of experience of B2B marketing Intermediate/Advanced knowledge of Microsoft Office, Adobe Acrobat, Google Analytics, CRM systems, and marketing automation. Benefits and Perks
15 days of PTO & 9 paid company holidays Medical, Dental, Vision available 401(k) with Safe Harbor and Profit-Sharing employer contributions Tuition Reimbursement program We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
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Plan, develop, execute and measure end-to-end integrated marketing efforts that drive qualified leads. Conduct research on competitors and customers. Analysis of industry and segment to develop campaign brief including competitor position, audience personas, USP, brand positioning, messaging architecture, tactical plan across all channels and allocations of media spend. Execute
Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Apply best practices to execute within marketing automation platforms to create nurture programs to move leads and opportunities through the funnel. Collaborate with team to create high-quality, engaging content assets tailored to different stages of the buyer journey. Measure
Ensure all tracking mechanisms are in place and working correctly. Conduct regular analysis of campaigns against KPIs to understand effectiveness and recommend optimization tactics. Report
Synthesize information and data to build meaningful reports that provide insight to drive actions. Handle various other duties as delegated by the Digital Marketing Associate Manager (Global) Qualifications:
Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required. Minimum of 5 years of experience of B2B marketing Intermediate/Advanced knowledge of Microsoft Office, Adobe Acrobat, Google Analytics, CRM systems, and marketing automation. Benefits and Perks
15 days of PTO & 9 paid company holidays Medical, Dental, Vision available 401(k) with Safe Harbor and Profit-Sharing employer contributions Tuition Reimbursement program We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
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