Dentsu Aegis Network
Senior Manager, Promotions and Loyalty Strategy
Dentsu Aegis Network, Baltimore, Maryland, United States
Job Description:
Merkle is a global, data-driven performance marketing agency delivering personalized customer experiences across platforms and devices. We have over 30 years of experience partnering with Fortune 1000 companies and leading nonprofits to maximize customer value.
As the Senior Manager, Loyalty Experience, you will report to the Director of Loyalty and Promotions Strategy, supporting existing customer experience and loyalty programs while helping design next-generation campaigns that build enduring relationships with valued consumers. You will define strategic direction and program design for leading global brands by combining marketing expertise and business analysis.
Responsibilities:
Define strategies that promote engagement across the customer lifecycle and foster lasting emotional connections with the brand. Support consulting engagements through discovery, strategy and delivery—leading workshops, conducting research, analyzing data, and documenting requirements. Oversee loyalty and customer experience programs, assess performance, and recommend enhancements. Apply and expand your expertise in loyalty, engagement, customer strategy, and CRM to deliver client value. Maintain a knowledge base of insights, and latest technologies in loyalty and customer experience. Conduct industry research and develop resource materials for internal and client use. Design surveys, analyze results, and present findings to clients. Monitor social media for brand mentions, sentiment, volume patterns, and trending topics. Qualifications:
3 or more years of experience with a focus on developing strategic customer experience programs Experience with a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, marketing analytics, data strategy, and CRM Experience with cross-channel integrated marketing campaigns Translate client needs and expectations into strategic solutions Diligent, disciplined, and accountable - comfortable in performing at a high-level Willingness to work with clients in regulated industries including tobacco Experience with social aggregation tools (i.e., Brandwatch) and survey development tools (i.e., Survey Monkey) The annual salary range for this position is $78,000 - $126,500 annually. Benefits available with this position include medical, vision, and dental insurance, life insurance, short-term and long-term disability insurance, 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave. EEO Statement:
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com.
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Define strategies that promote engagement across the customer lifecycle and foster lasting emotional connections with the brand. Support consulting engagements through discovery, strategy and delivery—leading workshops, conducting research, analyzing data, and documenting requirements. Oversee loyalty and customer experience programs, assess performance, and recommend enhancements. Apply and expand your expertise in loyalty, engagement, customer strategy, and CRM to deliver client value. Maintain a knowledge base of insights, and latest technologies in loyalty and customer experience. Conduct industry research and develop resource materials for internal and client use. Design surveys, analyze results, and present findings to clients. Monitor social media for brand mentions, sentiment, volume patterns, and trending topics. Qualifications:
3 or more years of experience with a focus on developing strategic customer experience programs Experience with a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, marketing analytics, data strategy, and CRM Experience with cross-channel integrated marketing campaigns Translate client needs and expectations into strategic solutions Diligent, disciplined, and accountable - comfortable in performing at a high-level Willingness to work with clients in regulated industries including tobacco Experience with social aggregation tools (i.e., Brandwatch) and survey development tools (i.e., Survey Monkey) The annual salary range for this position is $78,000 - $126,500 annually. Benefits available with this position include medical, vision, and dental insurance, life insurance, short-term and long-term disability insurance, 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave. EEO Statement:
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com.
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