Dentsu Aegis Network
Director, Promotions and Loyalty Strategy
Dentsu Aegis Network, Baltimore, Maryland, United States
Merkle is a global, data-driven performance marketing agency delivering personalized customer experiences across platforms and devices. We have over 30 years of experience partnering with Fortune 1000 companies and leading nonprofits to maximize customer value.
We have expertise in data, technology, and analytics, which powers our people-based marketing strategies. We have strengths across performance media, customer experience, CRM, loyalty, and enterprise marketing technology that improve measurable results and competitive advantage.
Job Description:
As Director of Loyalty and Promotions Strategy, you will report to the Senior Director and lead the design of next-generation loyalty programs that build lasting consumer relationships. You will set strategic direction and define programs for global brands like Coca-Cola, Starbucks, and L'Oréal, combining marketing expertise with business analysis. Collaborating with strategy colleagues, you will deliver consulting engagements across a dynamic client portfolio. You will join a creative, fast-growing team that blends consulting insight with marketing flair, helping create impactful work and strengthen our market leadership. Responsibilities:
Lead consulting engagements across discovery, strategy, design, user experience, business case, and road-mapping. Apply your expertise in loyalty, engagement, customer experience, strategy, and CRM to lead client value. Define strategies that create meaningful engagement and lasting emotional connections across the customer lifecycle. Use data and analytics to identify opportunities, build business cases, and define success metrics. Foster collaboration with teams across creative, technology, data insights, and account management. Build client relationships and influence important decision-makers. Maintain subject matter expertise in loyalty trends, best practices, and expertise. Qualifications:
7+ years in a strategic role within consulting, marketing agencies, or Fortune 500 marketing leadership Expertise in loyalty, customer experience, engagement, strategy, and CRM The annual salary range for this position is $113,000 - $182,850 annually. Placement within the salary range is based on a variety of factors, including relevant experience, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information.
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As Director of Loyalty and Promotions Strategy, you will report to the Senior Director and lead the design of next-generation loyalty programs that build lasting consumer relationships. You will set strategic direction and define programs for global brands like Coca-Cola, Starbucks, and L'Oréal, combining marketing expertise with business analysis. Collaborating with strategy colleagues, you will deliver consulting engagements across a dynamic client portfolio. You will join a creative, fast-growing team that blends consulting insight with marketing flair, helping create impactful work and strengthen our market leadership. Responsibilities:
Lead consulting engagements across discovery, strategy, design, user experience, business case, and road-mapping. Apply your expertise in loyalty, engagement, customer experience, strategy, and CRM to lead client value. Define strategies that create meaningful engagement and lasting emotional connections across the customer lifecycle. Use data and analytics to identify opportunities, build business cases, and define success metrics. Foster collaboration with teams across creative, technology, data insights, and account management. Build client relationships and influence important decision-makers. Maintain subject matter expertise in loyalty trends, best practices, and expertise. Qualifications:
7+ years in a strategic role within consulting, marketing agencies, or Fortune 500 marketing leadership Expertise in loyalty, customer experience, engagement, strategy, and CRM The annual salary range for this position is $113,000 - $182,850 annually. Placement within the salary range is based on a variety of factors, including relevant experience, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information.
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