Mueller Water Products
Overview
Join to apply for the
Marketing Automation Manager
role at Mueller Water Products. Marketing Automation Manager – responsible for the strategic ownership of the company’s marketing automation and CRM platforms to drive lead generation, nurture programs, and measurable ROI. Design, execute, and optimize automated campaigns that engage target audiences, accelerate the sales pipeline, and strengthen customer relationships in the B2B manufacturing space. Collaborate with Sales, Product Marketing, and Digital teams to align marketing automation strategies with business goals. Ensure data quality, reporting, and campaign performance tracking to deliver actionable insights. Responsibilities
Manage and optimize the company’s marketing automation platform (Salesforce Marketing Cloud / Pardot or equivalent), ensuring best practices and system health Develop, execute, and analyze automated campaigns including email, nurture flows, event marketing, and customer lifecycle programs Partner with Sales and Product Marketing to build targeted segmentation, lead scoring, and qualification processes that improve conversion rates Collaborate with Product Management to support product launches through automated campaigns and integrated lead nurture strategies Establish and enforce data governance, ensuring accuracy of customer and prospect information in CRM systems Build dashboards and reports to track campaign performance, pipeline contribution, and ROI Lead A/B testing and campaign optimization to continuously improve engagement and effectiveness Support sales enablement efforts by ensuring automated communications align with messaging, positioning, and account-based marketing (ABM) strategies Manage relationships with external agencies and vendors to enhance campaign execution and deliverability Stay current on industry trends and new technologies in marketing automation, CRM, and B2B demand generation Experience
5–7 years of hands-on marketing automation experience, preferably in B2B manufacturing, industrial, or distribution environments Strong track record of building and optimizing automated campaigns that drive measurable business results Experience working cross-functionally with Sales, Product Marketing, and IT teams Demonstrated ability to analyze campaign data and translate insights into actionable recommendations Education
Bachelor’s Degree required, preferably in Marketing, Business, or Communications Technology Platforms
Proficiency with Salesforce.com and Salesforce Marketing Cloud / Pardot (or equivalent automation platforms) required Familiarity with project management tools such as Asana, Trello, or similar platforms preferred Strong skills in Excel, data analytics, and campaign reporting Additional Information
Individuals interested in this position should apply through the Mueller Water Products Career Portal. Mueller offers an excellent salary and benefits package, including medical and dental insurance, 401(k) with company match, Employee Stock Purchase Plan, disability benefits, vacation, tuition reimbursement, life insurance, and more. Mueller is an Equal Opportunity Employer. This employer participates in E-Verify. Details about E-Verify participation and right to work notices are provided as part of the application process. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Utilities and Appliances, Electrical, and Electronics Manufacturing
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Join to apply for the
Marketing Automation Manager
role at Mueller Water Products. Marketing Automation Manager – responsible for the strategic ownership of the company’s marketing automation and CRM platforms to drive lead generation, nurture programs, and measurable ROI. Design, execute, and optimize automated campaigns that engage target audiences, accelerate the sales pipeline, and strengthen customer relationships in the B2B manufacturing space. Collaborate with Sales, Product Marketing, and Digital teams to align marketing automation strategies with business goals. Ensure data quality, reporting, and campaign performance tracking to deliver actionable insights. Responsibilities
Manage and optimize the company’s marketing automation platform (Salesforce Marketing Cloud / Pardot or equivalent), ensuring best practices and system health Develop, execute, and analyze automated campaigns including email, nurture flows, event marketing, and customer lifecycle programs Partner with Sales and Product Marketing to build targeted segmentation, lead scoring, and qualification processes that improve conversion rates Collaborate with Product Management to support product launches through automated campaigns and integrated lead nurture strategies Establish and enforce data governance, ensuring accuracy of customer and prospect information in CRM systems Build dashboards and reports to track campaign performance, pipeline contribution, and ROI Lead A/B testing and campaign optimization to continuously improve engagement and effectiveness Support sales enablement efforts by ensuring automated communications align with messaging, positioning, and account-based marketing (ABM) strategies Manage relationships with external agencies and vendors to enhance campaign execution and deliverability Stay current on industry trends and new technologies in marketing automation, CRM, and B2B demand generation Experience
5–7 years of hands-on marketing automation experience, preferably in B2B manufacturing, industrial, or distribution environments Strong track record of building and optimizing automated campaigns that drive measurable business results Experience working cross-functionally with Sales, Product Marketing, and IT teams Demonstrated ability to analyze campaign data and translate insights into actionable recommendations Education
Bachelor’s Degree required, preferably in Marketing, Business, or Communications Technology Platforms
Proficiency with Salesforce.com and Salesforce Marketing Cloud / Pardot (or equivalent automation platforms) required Familiarity with project management tools such as Asana, Trello, or similar platforms preferred Strong skills in Excel, data analytics, and campaign reporting Additional Information
Individuals interested in this position should apply through the Mueller Water Products Career Portal. Mueller offers an excellent salary and benefits package, including medical and dental insurance, 401(k) with company match, Employee Stock Purchase Plan, disability benefits, vacation, tuition reimbursement, life insurance, and more. Mueller is an Equal Opportunity Employer. This employer participates in E-Verify. Details about E-Verify participation and right to work notices are provided as part of the application process. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Utilities and Appliances, Electrical, and Electronics Manufacturing
#J-18808-Ljbffr