Advantage Solutions
Category Insights and Analytics Lead
Advantage Solutions, Chicago, Illinois, United States, 60290
Overview
Category Insights and Analytics Lead
As a strategic advisor, the Category Insights and Analytics Lead will collaborate closely with stakeholders, providing expertise on category, brand, and market trends to identify and exploit growth opportunities. By fully integrating into the client community, the manager will gain a comprehensive understanding of their strategic priorities, channel strategies, and available resources. This role involves democratizing these insights and strategies to internal partners, ensuring alignment, and maximizing the effectiveness of category management initiatives.
The Category Insights and Analytics Lead will play a pivotal role in shaping and executing category and brand strategies by thoroughly understanding client goals, capabilities, organizational structures, and their operational channels. This role demands the ability to transform in-depth analytics into actionable insights, focusing on macro-trends, competitive landscapes, pricing, promotions, assortments, space management, and shopper trends. The successful candidate will be adept at leveraging these insights to support and drive strategic decisions that align with both client and company objectives.
Responsibilities
Thought Leadership: Develop and support driving insights into action through deep analytics of the category, macro-trends, competitive landscape, pricing, promotion, assortment, space management, and shopper trends.
Communication: Fully understand client and company go-to-market, deploy national best practices, champion toolsets and processes, and collaborate with field category and sales teams.
Business Partner: Serve as an extension of the client community, understanding strategic priorities, channel strategy, available resources, processes, tools, and enablers; democratize insights to internal partners.
Profitable Results: Advise internal stakeholders on category, brand, and customer market performance, identifying white space to maximize growth opportunities.
Long Range Business Planning: Support category and brand strategy through understanding client goals, capabilities, organizational structure, and the channels in which they operate.
Qualifications Education Requirements: Bachelor\'s degree required; graduate degree preferred
Experience Requirements: 5+ years of category management, analytics, strategy consulting, or CPG industry experience
Travel and/or Driving Requirements: Travel and Driving are not essential duties or functions of this job
Required Knowledge and Skills:
Strong data storytelling and analytical capabilities
Advanced Excel skills, including pivot tables and v-lookups
Experience with syndicated data tools (e.g., NIQ, Circana) and data visualization tools (Power BI, Tableau, Looker)
Proven ability to influence stakeholders and communicate complex analysis in actionable, clear terms
Comfortable managing multiple priorities in a fast-paced, cross-functional environment
Note: This section reflects the role as described and does not include any changes to the original wording beyond formatting.
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As a strategic advisor, the Category Insights and Analytics Lead will collaborate closely with stakeholders, providing expertise on category, brand, and market trends to identify and exploit growth opportunities. By fully integrating into the client community, the manager will gain a comprehensive understanding of their strategic priorities, channel strategies, and available resources. This role involves democratizing these insights and strategies to internal partners, ensuring alignment, and maximizing the effectiveness of category management initiatives.
The Category Insights and Analytics Lead will play a pivotal role in shaping and executing category and brand strategies by thoroughly understanding client goals, capabilities, organizational structures, and their operational channels. This role demands the ability to transform in-depth analytics into actionable insights, focusing on macro-trends, competitive landscapes, pricing, promotions, assortments, space management, and shopper trends. The successful candidate will be adept at leveraging these insights to support and drive strategic decisions that align with both client and company objectives.
Responsibilities
Thought Leadership: Develop and support driving insights into action through deep analytics of the category, macro-trends, competitive landscape, pricing, promotion, assortment, space management, and shopper trends.
Communication: Fully understand client and company go-to-market, deploy national best practices, champion toolsets and processes, and collaborate with field category and sales teams.
Business Partner: Serve as an extension of the client community, understanding strategic priorities, channel strategy, available resources, processes, tools, and enablers; democratize insights to internal partners.
Profitable Results: Advise internal stakeholders on category, brand, and customer market performance, identifying white space to maximize growth opportunities.
Long Range Business Planning: Support category and brand strategy through understanding client goals, capabilities, organizational structure, and the channels in which they operate.
Qualifications Education Requirements: Bachelor\'s degree required; graduate degree preferred
Experience Requirements: 5+ years of category management, analytics, strategy consulting, or CPG industry experience
Travel and/or Driving Requirements: Travel and Driving are not essential duties or functions of this job
Required Knowledge and Skills:
Strong data storytelling and analytical capabilities
Advanced Excel skills, including pivot tables and v-lookups
Experience with syndicated data tools (e.g., NIQ, Circana) and data visualization tools (Power BI, Tableau, Looker)
Proven ability to influence stakeholders and communicate complex analysis in actionable, clear terms
Comfortable managing multiple priorities in a fast-paced, cross-functional environment
Note: This section reflects the role as described and does not include any changes to the original wording beyond formatting.
#J-18808-Ljbffr