Choice Hotels International
Senior Director, Product - Pricing Technology
Choice Hotels International, North Bethesda, Maryland, United States
Overview
Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, has an exciting opportunity as our Senior Director, Product - Pricing Technology in the Revenue, Distribution & Commercial Strategy Department. This role leads the vision, development, and operational integration of the next-generation rate management platform that powers pricing, inventory, and rate plan decisions for over 7,000 franchise hotels. The ideal candidate brings 10+ years of experience in product management or commercial strategy, with a strong background in enterprise SaaS, hospitality, or franchise operations, and cross-functional team leadership. They should translate strategy into scalable product solutions, integrate operational workflows, and drive adoption through change management and stakeholder engagement. A deep understanding of revenue management, data-driven decision-making, and user-centric design is essential. This role unifies product development and operational teams into a high-performing, user-centric organization that delivers innovation, reliability, and adoption at scale. Are you a visionary product leader with deep commercial strategy experience and the ability to unify cross-functional teams to deliver scalable innovation? Apply today for the Senior Director, Product - Pricing Technology role. Your Responsibilities
Lead the current development and evolution of multiple rate platforms into one while adding advanced capabilities to meet evolving market and brand segment needs. Define and evolve the long-term product vision and roadmap for the rate management platform in alignment with enterprise revenue and distribution goals. Translate commercial strategy into actionable product initiatives that drive measurable business outcomes. Champion a franchisee-first mindset, ensuring the platform is intuitive, scalable, and aligned with user needs. Establish governance frameworks for intake, prioritization, and cross-functional alignment across products, operations, and technology. Oversee the full product lifecycle from discovery to delivery, including requirements definition, backlog management, and release planning. Lead the integration of operational workflows (e.g., rate plan setup, partner onboarding) into the product development process. Ensure seamless collaboration with engineering, UX, analytics, and training teams to deliver high-quality, scalable solutions. Drive adoption and usage through embedded change management, training, and go-to-market readiness. Monitor product performance and user feedback to inform continuous improvement and iteration. Partner with analytics to define and track KPIs related to product performance, user adoption, and business impact. Use data to inform prioritization, validate hypotheses, and measure the success of product initiatives. Build, lead, and mentor a cross-functional team including product managers, UX designers, analysts, and operational leaders. Foster a culture of accountability, innovation, and user empathy across the team. Provide coaching and career development for team members, ensuring growth in product management capabilities. Serve as the executive liaison to senior stakeholders across Revenue Management, Technology, Franchise Services, Commercial, and Marketing teams. Your Experience, Skills & Competencies
10+ years in product management, commercial strategy, or related fields. 5+ years leading cross-functional teams in a matrixed organization. Experience with enterprise SaaS platforms, preferably in pricing, inventory, or revenue optimization. Familiarity with agile methodologies and product lifecycle management. Hospitality or franchise experience strongly preferred. Up to 10% - 20% travel based on location. Your Team
This is a leadership role that will report to the VP, Revenue, Distribution & Commercial Strategy. You will have 3 direct reports and collaborate with cross-functional departments on a regular basis. Your Work Location
Based in the North Bethesda, MD corporate headquarters. Flexible hybrid schedule: 4 days in the office, 1 day remote. Location details include proximity to the North Bethesda Metro station, with easy access to I-270 and complimentary parking. Salary Range
The salary range for this position is $184,269 to $216,939 annually. This role is eligible for an annual bonus under the Management Incentive Plan (MIP) and annual stock awards through the Long-Term Incentive Plan (LTI). Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage Paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Retirement benefits and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice
Choice Hotels International, Inc. is one of the world’s largest lodging franchisors with 7,500 hotels in 45+ countries. We support entrepreneurial dreams of our franchise owners and provide a purpose-driven environment for associates across locations.
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Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, has an exciting opportunity as our Senior Director, Product - Pricing Technology in the Revenue, Distribution & Commercial Strategy Department. This role leads the vision, development, and operational integration of the next-generation rate management platform that powers pricing, inventory, and rate plan decisions for over 7,000 franchise hotels. The ideal candidate brings 10+ years of experience in product management or commercial strategy, with a strong background in enterprise SaaS, hospitality, or franchise operations, and cross-functional team leadership. They should translate strategy into scalable product solutions, integrate operational workflows, and drive adoption through change management and stakeholder engagement. A deep understanding of revenue management, data-driven decision-making, and user-centric design is essential. This role unifies product development and operational teams into a high-performing, user-centric organization that delivers innovation, reliability, and adoption at scale. Are you a visionary product leader with deep commercial strategy experience and the ability to unify cross-functional teams to deliver scalable innovation? Apply today for the Senior Director, Product - Pricing Technology role. Your Responsibilities
Lead the current development and evolution of multiple rate platforms into one while adding advanced capabilities to meet evolving market and brand segment needs. Define and evolve the long-term product vision and roadmap for the rate management platform in alignment with enterprise revenue and distribution goals. Translate commercial strategy into actionable product initiatives that drive measurable business outcomes. Champion a franchisee-first mindset, ensuring the platform is intuitive, scalable, and aligned with user needs. Establish governance frameworks for intake, prioritization, and cross-functional alignment across products, operations, and technology. Oversee the full product lifecycle from discovery to delivery, including requirements definition, backlog management, and release planning. Lead the integration of operational workflows (e.g., rate plan setup, partner onboarding) into the product development process. Ensure seamless collaboration with engineering, UX, analytics, and training teams to deliver high-quality, scalable solutions. Drive adoption and usage through embedded change management, training, and go-to-market readiness. Monitor product performance and user feedback to inform continuous improvement and iteration. Partner with analytics to define and track KPIs related to product performance, user adoption, and business impact. Use data to inform prioritization, validate hypotheses, and measure the success of product initiatives. Build, lead, and mentor a cross-functional team including product managers, UX designers, analysts, and operational leaders. Foster a culture of accountability, innovation, and user empathy across the team. Provide coaching and career development for team members, ensuring growth in product management capabilities. Serve as the executive liaison to senior stakeholders across Revenue Management, Technology, Franchise Services, Commercial, and Marketing teams. Your Experience, Skills & Competencies
10+ years in product management, commercial strategy, or related fields. 5+ years leading cross-functional teams in a matrixed organization. Experience with enterprise SaaS platforms, preferably in pricing, inventory, or revenue optimization. Familiarity with agile methodologies and product lifecycle management. Hospitality or franchise experience strongly preferred. Up to 10% - 20% travel based on location. Your Team
This is a leadership role that will report to the VP, Revenue, Distribution & Commercial Strategy. You will have 3 direct reports and collaborate with cross-functional departments on a regular basis. Your Work Location
Based in the North Bethesda, MD corporate headquarters. Flexible hybrid schedule: 4 days in the office, 1 day remote. Location details include proximity to the North Bethesda Metro station, with easy access to I-270 and complimentary parking. Salary Range
The salary range for this position is $184,269 to $216,939 annually. This role is eligible for an annual bonus under the Management Incentive Plan (MIP) and annual stock awards through the Long-Term Incentive Plan (LTI). Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage Paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Retirement benefits and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice
Choice Hotels International, Inc. is one of the world’s largest lodging franchisors with 7,500 hotels in 45+ countries. We support entrepreneurial dreams of our franchise owners and provide a purpose-driven environment for associates across locations.
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