Live Nation Entertainment
Sr. Analyst, Marketing Strategy
Live Nation Entertainment, Beverly Hills, California, United States, 90211
Overview
Base pay range: $80,000.00/yr - $100,000.00/yr Job Summary WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
What This Role Will Do
Support Strategy Development: Collaborate with team leads to develop digital marketing strategies that align with company goals, leveraging data and market trends to inform decision-making Strategic planning process: Contribute to the strategic planning and goal setting with team leaders. Track KPIs, share progress, plans, blockers & support to ensure effective execution. Campaign Performance & Optimization: Monitor and analyze digital campaign performance across channels (social, programmatic, CRM, search), providing actionable insights and recommendations to improve traffic, engagement, and ROI. Marketing Analytics & Insights: Build and maintain dashboards, reports, and models using marketing and business intelligence tools. Translate complex data into clear, concise insights that guide strategy and performance optimization. Technology & Innovation: Stay current on digital marketing tools and trends. Assist in evaluating and testing new platforms, technologies, or automations that improve campaign effectiveness or efficiency. Cross-Functional Collaboration: Partner with teams across concerts, ticketing, sponsorship, finance and tech to gather requirements, share findings, and ensure alignment between marketing activities and broader business objectives
What This Person Will Bring
Bachelor's degree in Economics, Analytics, Strategy or other related analytical field preferred 2-3 years of post-undergraduate experience, ideally from a top management consulting firm (e.g., Bain, BCG, McKinsey), an internal marketing strategy team, or a strategy team Experience using data analysis & modeling to identify key business trends and inform decision-making Basic knowledge of key digital marketing channels (e.g., Meta Ads Manager, Google Analytics, email platforms, DSPs, etc.) and KPIs (CMP, CTR, CVR, etc.) Proficiency in Excel and PowerPoint Strong communication skills, including the ability to translate data into compelling stories and present to non-technical audiences A collaborative mindset and ability to work cross-functionally with diverse stakeholders The ability to be in-person at our Beverly Hills office 2-3x per week Passion for live events, entertainment, and technology. Creative and innovative thinker with a hands-on attitude Pragmatic and logical in thinking and decision-making Excellent problem-solving, organizational, and project management skills
Benefits & Perks
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days WEALTH: 401(k) program with company match, stock reimbursement program FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. Live Nation is an equal opportunity employer and does not tolerate discrimination toward employees based on protected characteristics. Live Nation will consider qualified applicants with criminal histories in a manner consistent with applicable laws.
Hiring Practices
The preceding job description indicates the general nature and level of work performed. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications. Live Nation may pursue all avenues to recruit qualified applicants.
Compensation
The Expected Compensation For This Position Is: $80,000.00 USD - $100,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales Industries: Entertainment Providers
Referrals increase your chances of interviewing at Live Nation Entertainment by 2x
Associate Manager, Brand Marketing - Sports
Los Angeles, CA
Other locations and ranges shown above
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Base pay range: $80,000.00/yr - $100,000.00/yr Job Summary WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
What This Role Will Do
Support Strategy Development: Collaborate with team leads to develop digital marketing strategies that align with company goals, leveraging data and market trends to inform decision-making Strategic planning process: Contribute to the strategic planning and goal setting with team leaders. Track KPIs, share progress, plans, blockers & support to ensure effective execution. Campaign Performance & Optimization: Monitor and analyze digital campaign performance across channels (social, programmatic, CRM, search), providing actionable insights and recommendations to improve traffic, engagement, and ROI. Marketing Analytics & Insights: Build and maintain dashboards, reports, and models using marketing and business intelligence tools. Translate complex data into clear, concise insights that guide strategy and performance optimization. Technology & Innovation: Stay current on digital marketing tools and trends. Assist in evaluating and testing new platforms, technologies, or automations that improve campaign effectiveness or efficiency. Cross-Functional Collaboration: Partner with teams across concerts, ticketing, sponsorship, finance and tech to gather requirements, share findings, and ensure alignment between marketing activities and broader business objectives
What This Person Will Bring
Bachelor's degree in Economics, Analytics, Strategy or other related analytical field preferred 2-3 years of post-undergraduate experience, ideally from a top management consulting firm (e.g., Bain, BCG, McKinsey), an internal marketing strategy team, or a strategy team Experience using data analysis & modeling to identify key business trends and inform decision-making Basic knowledge of key digital marketing channels (e.g., Meta Ads Manager, Google Analytics, email platforms, DSPs, etc.) and KPIs (CMP, CTR, CVR, etc.) Proficiency in Excel and PowerPoint Strong communication skills, including the ability to translate data into compelling stories and present to non-technical audiences A collaborative mindset and ability to work cross-functionally with diverse stakeholders The ability to be in-person at our Beverly Hills office 2-3x per week Passion for live events, entertainment, and technology. Creative and innovative thinker with a hands-on attitude Pragmatic and logical in thinking and decision-making Excellent problem-solving, organizational, and project management skills
Benefits & Perks
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days WEALTH: 401(k) program with company match, stock reimbursement program FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. Live Nation is an equal opportunity employer and does not tolerate discrimination toward employees based on protected characteristics. Live Nation will consider qualified applicants with criminal histories in a manner consistent with applicable laws.
Hiring Practices
The preceding job description indicates the general nature and level of work performed. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications. Live Nation may pursue all avenues to recruit qualified applicants.
Compensation
The Expected Compensation For This Position Is: $80,000.00 USD - $100,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales Industries: Entertainment Providers
Referrals increase your chances of interviewing at Live Nation Entertainment by 2x
Associate Manager, Brand Marketing - Sports
Los Angeles, CA
Other locations and ranges shown above
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr