Relentless Brands
VP of Franchise Development
Relentless Brands, Charlotte, North Carolina, United States, 28245
Overview
Location:
Charlotte, NC (In-person, HQ-based)
Brands:
ISI Elite Training & The Plunge House
Company:
Relentless Brands
Type:
Full-Time
Reports To:
Co-Founders
This Is Not a Job. It’s an Opportunity to Build a Movement.
Relentless Brands is home to two of the most dynamic and fast-growing wellness franchise brands in the country— ISI Elite Training
and
The Plunge House . We’re hiring a
VP of Franchise Development
to lead our franchise development division from our Charlotte, NC headquarters.
This is
not a remote position , and it’s not a typical franchise sales role. It’s a rare blend of high-impact sales, innovative marketing, and full-scale departmental ownership. You’ll be building and running the system—from top-of-funnel campaigns to franchise signings and beyond.
We want a
creative, high-urgency, entrepreneurial operator —someone who thinks differently, sells with conviction, and builds with ownership.
What You’ll Be Accountable For Top-of-Funnel Demand Creation
Build and execute lead-generation strategies: paid ads, webinars, social content, landing pages, podcast collaborations, and referral campaigns
Ensure a monthly flow of
300–400 qualified leads per brand
Own and optimize all
CRM workflows, automations, and pipelines
Develop engaging
email nurture sequences, video messaging, and dynamic drip campaigns
Partner with internal franchisees for
referrals, case studies, and validation touchpoints
Maintain
speed-to-lead urgency , persistent follow-up, and proactive objection handling
Conduct all initial discovery calls, lead virtual and in-person meetings, and present brand and investment opportunity
Lead and execute
monthly Confirmation Days —creating a high-conversion experience from start to finish
Track and report KPIs such as pipeline velocity, CAC, time-to-close, and discovery-to-award rate
Strategic Execution & Departmental Ownership
Build and run the entire franchise development department
Manage and report on
departmental P&L and budgets
Create, document, and evolve the
franchise sales playbook, SOPs, and weekly dashboards
Work directly with legal on
FDD development, updates, and franchise agreement execution
Serve as the point person for all
franchise development events, broker conferences, and Confirmation Days , coordinating all logistics through executive assistants
Lead cross-departmental collaboration with
marketing, operations, and executive leadership
to align brand voice, territory development, and business objectives
Ensure all franchise sales materials are
brand-aligned, updated, and compliant
Franchisee Relationship Building
Build and nurture relationships with current franchise partners to support referrals and strengthen brand validation
Ensure prospective candidates have access to compelling validation opportunities
Use franchisee testimonials and success stories in growth campaigns
Maintain franchisee sentiment awareness to support both growth and reputation
Team Development & Scalability
Operate solo initially with full ownership of execution
As the pipeline grows,
hire, train, and manage
additional team members in franchise development
Define clear KPIs, expectations, and team structures for future scale
Act as the cultural and performance standard-bearer for the department
What Success Looks Like (Within 90 Days)
Each brand has
30+ active franchise candidates
in the pipeline
10+ highly qualified candidates
attending Confirmation Day each month
10–12 units awarded monthly
across both brands
Lead flow of
300–400 qualified leads per month
per brand
CRM, nurture campaigns, SOPs, and candidate touchpoints fully documented and live
First wave of brokers and key partners activated and productive
Budget, forecasts, and KPIs reported weekly to the Executive Team
Confirmation Days and events executed with precision
Department foundation built to support scalable growth
The Ideal Candidate
Based in or willing to relocate to
Charlotte, NC
Deep background in
sales and marketing , preferably with campaign ownership experience
Exceptionally strong
copywriting, communication, and consultative sales skills
Track record of operating at a high level in growth-oriented environments
Highly
detail-oriented, organized, and deadline-driven
Experience working with or for a
franchisor, high-growth brand, or founder-led company
is a plus
Bonus: Former VP of Marketing, COO, or Director of Ops ready to shift into a growth-focused role
Franchise experience is preferred but not required— ownership mentality and hustle are non-negotiable
Capable of balancing strategic thinking with hands-on execution
Compensation
Aggressive commission structure
tied to units awarded
Performance-based bonuses
Health insurance
Full health benefits + PTO
Travel budget for franchise development events and conferences
Ready to Lead the Future of Franchise Growth?
If you're a builder, a closer, and a brand believer—this is your shot. Lead the charge as we scale two health & wellness brands that are changing lives and dominating markets.
Own the department. Build the pipeline. Grow the brand.
#J-18808-Ljbffr
Charlotte, NC (In-person, HQ-based)
Brands:
ISI Elite Training & The Plunge House
Company:
Relentless Brands
Type:
Full-Time
Reports To:
Co-Founders
This Is Not a Job. It’s an Opportunity to Build a Movement.
Relentless Brands is home to two of the most dynamic and fast-growing wellness franchise brands in the country— ISI Elite Training
and
The Plunge House . We’re hiring a
VP of Franchise Development
to lead our franchise development division from our Charlotte, NC headquarters.
This is
not a remote position , and it’s not a typical franchise sales role. It’s a rare blend of high-impact sales, innovative marketing, and full-scale departmental ownership. You’ll be building and running the system—from top-of-funnel campaigns to franchise signings and beyond.
We want a
creative, high-urgency, entrepreneurial operator —someone who thinks differently, sells with conviction, and builds with ownership.
What You’ll Be Accountable For Top-of-Funnel Demand Creation
Build and execute lead-generation strategies: paid ads, webinars, social content, landing pages, podcast collaborations, and referral campaigns
Ensure a monthly flow of
300–400 qualified leads per brand
Own and optimize all
CRM workflows, automations, and pipelines
Develop engaging
email nurture sequences, video messaging, and dynamic drip campaigns
Partner with internal franchisees for
referrals, case studies, and validation touchpoints
Maintain
speed-to-lead urgency , persistent follow-up, and proactive objection handling
Conduct all initial discovery calls, lead virtual and in-person meetings, and present brand and investment opportunity
Lead and execute
monthly Confirmation Days —creating a high-conversion experience from start to finish
Track and report KPIs such as pipeline velocity, CAC, time-to-close, and discovery-to-award rate
Strategic Execution & Departmental Ownership
Build and run the entire franchise development department
Manage and report on
departmental P&L and budgets
Create, document, and evolve the
franchise sales playbook, SOPs, and weekly dashboards
Work directly with legal on
FDD development, updates, and franchise agreement execution
Serve as the point person for all
franchise development events, broker conferences, and Confirmation Days , coordinating all logistics through executive assistants
Lead cross-departmental collaboration with
marketing, operations, and executive leadership
to align brand voice, territory development, and business objectives
Ensure all franchise sales materials are
brand-aligned, updated, and compliant
Franchisee Relationship Building
Build and nurture relationships with current franchise partners to support referrals and strengthen brand validation
Ensure prospective candidates have access to compelling validation opportunities
Use franchisee testimonials and success stories in growth campaigns
Maintain franchisee sentiment awareness to support both growth and reputation
Team Development & Scalability
Operate solo initially with full ownership of execution
As the pipeline grows,
hire, train, and manage
additional team members in franchise development
Define clear KPIs, expectations, and team structures for future scale
Act as the cultural and performance standard-bearer for the department
What Success Looks Like (Within 90 Days)
Each brand has
30+ active franchise candidates
in the pipeline
10+ highly qualified candidates
attending Confirmation Day each month
10–12 units awarded monthly
across both brands
Lead flow of
300–400 qualified leads per month
per brand
CRM, nurture campaigns, SOPs, and candidate touchpoints fully documented and live
First wave of brokers and key partners activated and productive
Budget, forecasts, and KPIs reported weekly to the Executive Team
Confirmation Days and events executed with precision
Department foundation built to support scalable growth
The Ideal Candidate
Based in or willing to relocate to
Charlotte, NC
Deep background in
sales and marketing , preferably with campaign ownership experience
Exceptionally strong
copywriting, communication, and consultative sales skills
Track record of operating at a high level in growth-oriented environments
Highly
detail-oriented, organized, and deadline-driven
Experience working with or for a
franchisor, high-growth brand, or founder-led company
is a plus
Bonus: Former VP of Marketing, COO, or Director of Ops ready to shift into a growth-focused role
Franchise experience is preferred but not required— ownership mentality and hustle are non-negotiable
Capable of balancing strategic thinking with hands-on execution
Compensation
Aggressive commission structure
tied to units awarded
Performance-based bonuses
Health insurance
Full health benefits + PTO
Travel budget for franchise development events and conferences
Ready to Lead the Future of Franchise Growth?
If you're a builder, a closer, and a brand believer—this is your shot. Lead the charge as we scale two health & wellness brands that are changing lives and dominating markets.
Own the department. Build the pipeline. Grow the brand.
#J-18808-Ljbffr