Planet Fitness
Director, Design Strategy & Experience Innovation
Planet Fitness, Hampton, New Hampshire, us, 03842
Director, Design Strategy & Experience Innovation
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees. At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation philanthropic initiative. It means being part of a brand that you can be proud of! Overview As the Director, Design Strategy & Experience Innovation, you will be a visionary leader responsible for shaping and executing a design-led strategy to transform the Planet Fitness member journey. This role is a unique blend of strategic foresight and hands-on visualization, bridging the gap between high-level business goals and tangible, innovative experiences. You'll translate data-driven insights into compelling visual concepts and blueprints, working to create a future-state for our members and franchisees. Reporting to the Vice President of Member Experience & Innovation, you will be the in-house authority on design-led innovation. You'll minimize reliance on external partners by developing a powerful, internal design practice focused on crafting resonant experiences that drive long-term growth and competitiveness. Candidates will be expected to provide a design portfolio as part of the interview process. This is a hybrid role based out of our Hampton, NH office. Responsibilities
Visualization & Prototyping: Your work will be highly visual, turning abstract strategies into concrete, inspiring designs. This includes visual storytelling, visualization, and iterative design & experimentation. Strategic Design Leadership: You'll lead the charge in defining the 'how' and 'why' behind our member experience by developing a robust design strategy. This includes journey mapping & opportunity discovery, system-level strategy, and business model innovation. Collaborative Execution & Empowerment: Your success depends on your ability to partner with teams and leaders across the organization to bring these strategies to life. You will work hand-in-hand with senior leaders, empower franchise partners, and serve as a mentor and development expert. Qualifications
Bachelor's degree in related fields such as Industrial Design, Graphic Design, or Architecture 7+ years of experience in a design-focused role, with a proven track record of bringing physical or digital products to market at a senior level, with at least 3+ years of experience leading and managing teams Strong expertise in design thinking, with the ability to leverage a broad skill set, including strategic thinking and visual storytelling Expert-level proficiency in current CAD software and other design tools A passion for fitness, wellness, and delivering exceptional customer experiences Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives Exceptional presentation and communication skills along with the ability to influence and communicate effectively across all levels of the organization, including executives Perks
Hybrid work schedule out of our Hampton, NH Club Support Center Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits Generous vacation/holiday pay Volunteer days off 401(k) Retirement Employee Stock Purchase Program Childcare reimbursement Pet care reimbursement Tuition reimbursement Free learning and development programs Discount programs, including vacations, theme parks, shopping, meal delivery services & much more Company-sponsored social events Free Black Card membership and fun exercise incentives Note to Applicants:
We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.
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Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees. At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation philanthropic initiative. It means being part of a brand that you can be proud of! Overview As the Director, Design Strategy & Experience Innovation, you will be a visionary leader responsible for shaping and executing a design-led strategy to transform the Planet Fitness member journey. This role is a unique blend of strategic foresight and hands-on visualization, bridging the gap between high-level business goals and tangible, innovative experiences. You'll translate data-driven insights into compelling visual concepts and blueprints, working to create a future-state for our members and franchisees. Reporting to the Vice President of Member Experience & Innovation, you will be the in-house authority on design-led innovation. You'll minimize reliance on external partners by developing a powerful, internal design practice focused on crafting resonant experiences that drive long-term growth and competitiveness. Candidates will be expected to provide a design portfolio as part of the interview process. This is a hybrid role based out of our Hampton, NH office. Responsibilities
Visualization & Prototyping: Your work will be highly visual, turning abstract strategies into concrete, inspiring designs. This includes visual storytelling, visualization, and iterative design & experimentation. Strategic Design Leadership: You'll lead the charge in defining the 'how' and 'why' behind our member experience by developing a robust design strategy. This includes journey mapping & opportunity discovery, system-level strategy, and business model innovation. Collaborative Execution & Empowerment: Your success depends on your ability to partner with teams and leaders across the organization to bring these strategies to life. You will work hand-in-hand with senior leaders, empower franchise partners, and serve as a mentor and development expert. Qualifications
Bachelor's degree in related fields such as Industrial Design, Graphic Design, or Architecture 7+ years of experience in a design-focused role, with a proven track record of bringing physical or digital products to market at a senior level, with at least 3+ years of experience leading and managing teams Strong expertise in design thinking, with the ability to leverage a broad skill set, including strategic thinking and visual storytelling Expert-level proficiency in current CAD software and other design tools A passion for fitness, wellness, and delivering exceptional customer experiences Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives Exceptional presentation and communication skills along with the ability to influence and communicate effectively across all levels of the organization, including executives Perks
Hybrid work schedule out of our Hampton, NH Club Support Center Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits Generous vacation/holiday pay Volunteer days off 401(k) Retirement Employee Stock Purchase Program Childcare reimbursement Pet care reimbursement Tuition reimbursement Free learning and development programs Discount programs, including vacations, theme parks, shopping, meal delivery services & much more Company-sponsored social events Free Black Card membership and fun exercise incentives Note to Applicants:
We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.
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