University of Florida
Join the University of Florida as a
Marketing Automation Specialist . The Marketing and Admissions Support Team within the Office of Teaching and Technology team offers marketing and enrollment services for various online undergraduate, graduate, and certificate programs. As part of this growing team, you will guide automated communications campaigns, including email and SMS outreach, from planning to implementation to reporting, driving recruitment success for our diverse clients and working closely with a talented team of marketing and communication professionals. Reporting to the Associate Director of Operational Services, the Marketing Automation Specialist is responsible for centrally managing all Marketing and Admissions Support communications and automation efforts. This role oversees the planning, execution, and performance of email and SMS campaigns, drip sequences, and A/B testing strategies to optimize engagement and conversion. Key Responsibilities:
Integration with social media platforms to support cross-channel engagement Processing and tracking the online Request for Information (RFI) form submissions and coordinating with online advertising initiatives Using Salesforce and Pardot to organize workflows, review analytics, maintain lead scoring models, and continually refine automation processes Conceptualize, Design, and Execute Marketing Automation Strategy:
Lead the development, execution, and optimization of marketing automation strategies across multiple platforms. Design and deploy segmented, personalized communication campaigns including drip campaigns, newsletters, and essential student communications using Salesforce and Pardot. Ensure Brand Consistency and Optimize Messaging:
Create and maintain strategic communication maps that outline content flow for key audiences. Ensure all communications—internal and external—maintain a consistent voice, tone, and brand alignment. Analyze Performance and Recommend Improvements:
Conduct research on communication trends and competitor strategies to inform improvements. Perform A/B testing and analyze campaign performance using engagement metrics and lead behavior insights. Expected Salary:
$78,000-$82,000 Preferred:
Two years of experience in designing/deploying marketing automation strategies utilizing a CRM platform. The University of Florida is an equal opportunity employer and welcomes applications from diverse candidates.
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Marketing Automation Specialist . The Marketing and Admissions Support Team within the Office of Teaching and Technology team offers marketing and enrollment services for various online undergraduate, graduate, and certificate programs. As part of this growing team, you will guide automated communications campaigns, including email and SMS outreach, from planning to implementation to reporting, driving recruitment success for our diverse clients and working closely with a talented team of marketing and communication professionals. Reporting to the Associate Director of Operational Services, the Marketing Automation Specialist is responsible for centrally managing all Marketing and Admissions Support communications and automation efforts. This role oversees the planning, execution, and performance of email and SMS campaigns, drip sequences, and A/B testing strategies to optimize engagement and conversion. Key Responsibilities:
Integration with social media platforms to support cross-channel engagement Processing and tracking the online Request for Information (RFI) form submissions and coordinating with online advertising initiatives Using Salesforce and Pardot to organize workflows, review analytics, maintain lead scoring models, and continually refine automation processes Conceptualize, Design, and Execute Marketing Automation Strategy:
Lead the development, execution, and optimization of marketing automation strategies across multiple platforms. Design and deploy segmented, personalized communication campaigns including drip campaigns, newsletters, and essential student communications using Salesforce and Pardot. Ensure Brand Consistency and Optimize Messaging:
Create and maintain strategic communication maps that outline content flow for key audiences. Ensure all communications—internal and external—maintain a consistent voice, tone, and brand alignment. Analyze Performance and Recommend Improvements:
Conduct research on communication trends and competitor strategies to inform improvements. Perform A/B testing and analyze campaign performance using engagement metrics and lead behavior insights. Expected Salary:
$78,000-$82,000 Preferred:
Two years of experience in designing/deploying marketing automation strategies utilizing a CRM platform. The University of Florida is an equal opportunity employer and welcomes applications from diverse candidates.
#J-18808-Ljbffr