Senior Associate, Insights

Get AI-powered advice on this job and more exclusive features. Overview Starcom Insights and Strategy is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth. Our department combines data clarity with human understanding to create valuable connections that move people and business. We design connection strategies and frameworks to inform Paid, Earned, Owned and Shared media planning. The Senior Associate, Insights & Strategy, will champion a people-first approach to unearth actionable insights for a major pharmaceutical client. The Senior Associate is a key contributor, connected and supported by Insights & Strategy leadership and embedded on the client team, collaborating with more senior contributors and peers across disciplines. This hybrid role provides the opportunity to grow skills through data-driven storytelling and the development of actionable client implications. The successful candidate is a curious, creative and collaborative problem-solver who thrives in a fast-paced environment. Responsibilities Analyze and connect the dots between diverse and disparate data sets to derive meaningful insights Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients’ burning questions Develop and present client-ready insight presentations inclusive of data visualization and storytelling Evaluate innovative data partners to develop new approaches to uncovering insights Work in partnership with client research and internal strategy and analytics teams; have deep knowledge of client’s business goals and challenges Incorporate the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach Define most valuable audience segments for clients using syndicated data Mine research tools and ensure accuracy in the use and application of data Build compelling personas that bring key audience segments to life Partner with Planning and Investment teams on media sufficiency analysis to understand the media spend needed to meet client and audience-specific goals Monitor cultural, category and audience-specific trends to educate internal teams, partner agencies and clients - translating trends into strategic opportunities and implications Qualifications 0-2 years in media/marketing research, consumer insight, business consulting, or digital advertising research Experience with quantitative or qualitative research Some experience working with large data sets to create insights Familiarity with syndicated and customer data environments Knowledge of statistical software packages and coding languages (eg SAS, SPSS, R, Python) a plus Proficiency in Tableau, GoodData, Datorama, SQL a plus Strong communication skills both written and verbal Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. Benefits The Power of One starts with our people! Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days Matching Gifts programs Flexible working arrangements Work Your World program encouraging work from anywhere Publicis Groupe has an office for up to 6 weeks a year Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S.-based employees, reviewed annually, and governed by the terms of the applicable plan documents. Compensation

Range: $53,200 - $70,560 annually. Compensation will be determined based on skills, qualifications, and experience, and the Company reserves the right to modify this pay range at any time. Temporary roles may have different benefits eligibility. The application deadline for this job posting is 10/25/2025. For accommodations or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All information will be kept confidential according to EEO guidelines. Employment details Seniority level: Not Applicable Employment type: Full-time Job function: Other Industries: Advertising Services

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