Starcom
Overview
The Manager, Insights & Strategy will champion a people-first approach to unearth actionable insights for a major client. The Manager’s day-to-day is currently as an individual contributor, connected and supported by Insights & Strategy leadership as well as being an embedded member of the client team, collaborating with more senior contributors and peers across disciplines, with the potential for adding direct managerial oversight. This role will provide the right candidate with the opportunity to grow their skills through data-driven storytelling and the development of actionable client implications. The successful candidate is curious, creative, and a collaborative problem-solver who thrives in a fast-paced environment.
Responsibilities
Analyze and connect the dots between diverse and disparate data sets to derive meaningful insights
Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients’ burning questions
Develop and present client-ready insight presentations inclusive of data visualization and storytelling
Evaluate innovative data partners to develop new approaches to uncovering insights
Work in partnership with client research and internal strategy and analytics team; have deep knowledge of client’s business goals and challenges
Incorporate the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach
Audience Strategy & Insights: Build compelling personas that bring key audience segments to life
Exhibit a solid understanding of the use and relevant application of transaction and survey-based data
Partner with Planning and Investment teams on translating upstream audience insight into targetable audiences
Category, Cultural, and Business Strategy & Insights: Category analysis and evaluation of a brand’s market position and opportunities for growth
Partner with Planning and Investment teams on media sufficiency analysis to understand the media spend needed to meet client + audience-specific goals
Monitor cultural, category and audience-specific trends to educate internal teams, partner agencies and clients – translating trends into strategic opportunities and implications
Qualifications
3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics
Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
Experience with statistical software packages, especially SAS and SPSS, strongly preferred
Experience with multiple methodological approaches (social listening, syndicated tools, primary research)
Demonstrated ability to work with large data sets
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Strong verbal and written communication skills
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Ability to work independently and in a team setting while effectively managing priorities
Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable laws.
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance for Adoption, Surrogacy and Fertility
Monetary assistance for pet adoption
Employee Assistance Programs and Health/Wellness reimbursements
Tuition Assistance
Paid time off including Flexible Time Off, Vacation, Sick Days, Volunteer Days, Holidays
Matching Gifts programs
Flexible working arrangements
Work Your World program encouraging remote work from any Publicis Groupe office (based on eligibility)
Business Resource Groups supporting multiple affinities
The benefits offerings listed are available to U.S. based employees and governed by plan documents.
Compensation Compensation Range: $79,990 - $114,975 annually. The Company pays within this range based on skills, qualifications, and experience. The Company reserves the right to modify this range. This posting may include temporary roles with eligibility for certain benefits. For regular roles, medical coverage, dental, vision, disability, 401k, and paid time off are offered. The application deadline for this posting is 10/21/2025.
If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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The Manager, Insights & Strategy will champion a people-first approach to unearth actionable insights for a major client. The Manager’s day-to-day is currently as an individual contributor, connected and supported by Insights & Strategy leadership as well as being an embedded member of the client team, collaborating with more senior contributors and peers across disciplines, with the potential for adding direct managerial oversight. This role will provide the right candidate with the opportunity to grow their skills through data-driven storytelling and the development of actionable client implications. The successful candidate is curious, creative, and a collaborative problem-solver who thrives in a fast-paced environment.
Responsibilities
Analyze and connect the dots between diverse and disparate data sets to derive meaningful insights
Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients’ burning questions
Develop and present client-ready insight presentations inclusive of data visualization and storytelling
Evaluate innovative data partners to develop new approaches to uncovering insights
Work in partnership with client research and internal strategy and analytics team; have deep knowledge of client’s business goals and challenges
Incorporate the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach
Audience Strategy & Insights: Build compelling personas that bring key audience segments to life
Exhibit a solid understanding of the use and relevant application of transaction and survey-based data
Partner with Planning and Investment teams on translating upstream audience insight into targetable audiences
Category, Cultural, and Business Strategy & Insights: Category analysis and evaluation of a brand’s market position and opportunities for growth
Partner with Planning and Investment teams on media sufficiency analysis to understand the media spend needed to meet client + audience-specific goals
Monitor cultural, category and audience-specific trends to educate internal teams, partner agencies and clients – translating trends into strategic opportunities and implications
Qualifications
3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics
Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
Experience with statistical software packages, especially SAS and SPSS, strongly preferred
Experience with multiple methodological approaches (social listening, syndicated tools, primary research)
Demonstrated ability to work with large data sets
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Strong verbal and written communication skills
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Ability to work independently and in a team setting while effectively managing priorities
Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable laws.
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance for Adoption, Surrogacy and Fertility
Monetary assistance for pet adoption
Employee Assistance Programs and Health/Wellness reimbursements
Tuition Assistance
Paid time off including Flexible Time Off, Vacation, Sick Days, Volunteer Days, Holidays
Matching Gifts programs
Flexible working arrangements
Work Your World program encouraging remote work from any Publicis Groupe office (based on eligibility)
Business Resource Groups supporting multiple affinities
The benefits offerings listed are available to U.S. based employees and governed by plan documents.
Compensation Compensation Range: $79,990 - $114,975 annually. The Company pays within this range based on skills, qualifications, and experience. The Company reserves the right to modify this range. This posting may include temporary roles with eligibility for certain benefits. For regular roles, medical coverage, dental, vision, disability, 401k, and paid time off are offered. The application deadline for this posting is 10/21/2025.
If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr