Logo
Sony Music

Manager, Digital Strategy, US Latin

Sony Music, Miami, Florida, us, 33222

Save Job

What you’ll do:

Managing digital commercial strategies focused on revenue generation and market share increase, across all digital commercial platforms: audio and video platforms with Sony Music Latin content. Responsible for the proper exposure of Sony Music Latin repertoire on Artist and Sony Music Latin profiles on every digital commercial platforms, audio and video. Manage the Playlist Strategy of the company: Develop and execute playlist strategies for new releases and catalog across Spotify, Apple Music, and YouTube. Build tailored strategies for editorial playlists, algorithmic placement, and user-generated playlist engagement. Optimize metadata, keywords, and tagging strategies to improve discoverability of Latin repertoire on DSPs. Monitor platform algorithms and update strategies accordingly to ensure long-term visibility. Leverage SEO best practices for titles, descriptions, thumbnails, and playlists. Track and analyze streaming performance, consumption behavior, and audience insights across platforms. Prepare weekly reports highlighting trends, wins, and opportunities. Use data to identify catalog growth opportunities and optimize release rollout plans. Who you are:

Bilingual proficiency in English and Spanish (required). 1-3 years of experience in a digital/streaming, playlist strategy, or digital marketing role (preferably in music or entertainment). Proven expertise in SEO optimization for music content across DSPs and YouTube (metadata, keywords, tagging, search/discovery strategies). In-depth knowledge of Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Music Connect, and other analytics tools. Strong understanding of Latin music genres, audiences, and market trends. Excellent analytical skills with ability to translate data into actionable insights. Passion for innovation and staying ahead of digital platform trends. Proficient in Excel, PowerPoint, canvas. What we give you:

You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans Investment in your professional growth and development enabling you to thrive in our vibrant community. The space to accelerate progress, positively disrupt, and create what happens next Time off for a winter recess Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. Equal Employment Opportunity and Voluntary Self-Identification

We do not discriminate on the basis of protected status. This includes information collected for voluntary self-identification programs used for government reporting and equal opportunity monitoring. Information provided is confidential and used solely for compliance purposes. This description reflects Sony Music Entertainment’s current hiring practices and policies.

#J-18808-Ljbffr