JOBS by allUP
This is a senior role, reporting directly to the founders. The individual in this role will be responsible for architecting and executing Pairtu’s growth strategy end-to-end. This includes acquisition budgets, channel prioritization, funnel optimization, and retention.
About Pairtu
Pairtu was started after its founders fought the healthcare system for their own families. Arian's mom is beating pancreatic cancer today because he learned to navigate insurance rules nobody explains. The company’s vision: everyone deserves that kind of advocacy. Pairtu combines smart software with human advocates to guide Medicare patients through diagnoses, bills, and care plans. It is a focused team of fewer than 15, backed by investors from Omada, Oscar, and UnitedHealthcare, plus advisors from Oscar Health, One Medical, Ro, United, Uber, and Postmates. Responsibilities
Own the growth strategy: Set acquisition budgets, prioritize channels, and define how the company scales efficiently. Drive paid acquisition and experiments: Run and scale campaigns across Google, Meta, YouTube, and emerging channels. Optimize funnels and retention: Map the patient journey, identify friction points, and improve conversion rates from ad click through intake to advocate call and long-term retention. Leverage first-party data: Implement tracking pipelines, conversion APIs, and dashboards to measure CAC, LTV, and performance with rigor. Build a repeatable growth engine: Translate experiments into a scalable playbook for acquisition and retention that demonstrates growth to investors and payers. Collaborate cross-functionally: Work closely with founders, product, and operations to align growth strategy with company goals and improve lifetime value beyond acquisition. Requirements
8+ years of growth marketing experience with a focus on performance marketing. A track record of scaling paid channels profitably across Google, Meta, YouTube, and other platforms. A data-driven, AI-curious approach. Healthcare or health technology experience in at least one meaningful role. Direct experience owning budgets and executing campaigns, not just managing vendors. Comfort operating in early-stage startups with high ownership, speed, and accountability. What We Offer
Equity: 0.5%–1% ownership from Day 1 Ownership: You’ll have direct visibility to the CEO and leadership team from Day 1. Pairtu celebrates diversity and is committed to equal opportunity employment. The company encourages applications from individuals who are passionate about helping people and meet most of these qualifications.
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Pairtu was started after its founders fought the healthcare system for their own families. Arian's mom is beating pancreatic cancer today because he learned to navigate insurance rules nobody explains. The company’s vision: everyone deserves that kind of advocacy. Pairtu combines smart software with human advocates to guide Medicare patients through diagnoses, bills, and care plans. It is a focused team of fewer than 15, backed by investors from Omada, Oscar, and UnitedHealthcare, plus advisors from Oscar Health, One Medical, Ro, United, Uber, and Postmates. Responsibilities
Own the growth strategy: Set acquisition budgets, prioritize channels, and define how the company scales efficiently. Drive paid acquisition and experiments: Run and scale campaigns across Google, Meta, YouTube, and emerging channels. Optimize funnels and retention: Map the patient journey, identify friction points, and improve conversion rates from ad click through intake to advocate call and long-term retention. Leverage first-party data: Implement tracking pipelines, conversion APIs, and dashboards to measure CAC, LTV, and performance with rigor. Build a repeatable growth engine: Translate experiments into a scalable playbook for acquisition and retention that demonstrates growth to investors and payers. Collaborate cross-functionally: Work closely with founders, product, and operations to align growth strategy with company goals and improve lifetime value beyond acquisition. Requirements
8+ years of growth marketing experience with a focus on performance marketing. A track record of scaling paid channels profitably across Google, Meta, YouTube, and other platforms. A data-driven, AI-curious approach. Healthcare or health technology experience in at least one meaningful role. Direct experience owning budgets and executing campaigns, not just managing vendors. Comfort operating in early-stage startups with high ownership, speed, and accountability. What We Offer
Equity: 0.5%–1% ownership from Day 1 Ownership: You’ll have direct visibility to the CEO and leadership team from Day 1. Pairtu celebrates diversity and is committed to equal opportunity employment. The company encourages applications from individuals who are passionate about helping people and meet most of these qualifications.
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