Razorfish
An eye for operational excellence will be key. The ideal candidate will want to roll up their sleeves to get things done, but also know how to empower other cross-functional agency teams to deliver their best work. They will use current data, historical data, business objectives/goals, and UX best practices to make informed recommendations that will have a large impact on performance.
Responsibilities
Serve as Performance Marketing Strategist to advise internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly. Partner with cross-functional stakeholders to understand LOB priorities, challenges, and translate those findings into executable recommendations. Proactively identify gaps + opportunities across creative, media, and experience touchpoints by analyzing data and funnel metrics. Develop and test new methodologies, technologies, or approaches to find potential conversion optimizations. Lead and manage day-to-day testing and optimization program, with a focus on digital acquisition across paid and owned channels. Lead key client conversations and discussions related to testing priorities, goals, and impact. Elevate and complement the work of our Brand and Experience Strategists, lending a data/performance POV to brand briefs. Partner with Media (display and search), Data, and Creative to ensure we are continuously applying full funnel best practices to our work. Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments. Qualifications
5-7 years of relevant experience with digital channels and performance marketing. Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, A/B testing. Demonstrated success in performance marketing campaign development and optimization. Passionate about finding insights and challenging the status quo; obsession for deep dives into the business. Strong team player; knows how to influence and empower others. Excellent presentation skills; can take complex concepts and simplify for various client and internal audiences. Tact, diplomacy, maturity in relating and interacting with people at all levels. Desire to elevate and apply their own work experience beyond a singular media channel or function. Advanced PPT and Excel skills required. Experience with marketing technology vendors such as Google and Adobe. What We Offer
Paid Family Care for parents and caregivers for 12 weeks or more. Monetary assistance and support for Adoption, Surrogacy, and Fertility. Monetary assistance and support for pet adoption. Employee Assistance Programs and Health/Wellness/Comfort reimbursements. Tuition Assistance. Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days, and more. Matching Gifts programs. Flexible working arrangements. ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth, and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service, and veteran status, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Compensation Range: $84,200- $109,500 annually.
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Serve as Performance Marketing Strategist to advise internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly. Partner with cross-functional stakeholders to understand LOB priorities, challenges, and translate those findings into executable recommendations. Proactively identify gaps + opportunities across creative, media, and experience touchpoints by analyzing data and funnel metrics. Develop and test new methodologies, technologies, or approaches to find potential conversion optimizations. Lead and manage day-to-day testing and optimization program, with a focus on digital acquisition across paid and owned channels. Lead key client conversations and discussions related to testing priorities, goals, and impact. Elevate and complement the work of our Brand and Experience Strategists, lending a data/performance POV to brand briefs. Partner with Media (display and search), Data, and Creative to ensure we are continuously applying full funnel best practices to our work. Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments. Qualifications
5-7 years of relevant experience with digital channels and performance marketing. Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, A/B testing. Demonstrated success in performance marketing campaign development and optimization. Passionate about finding insights and challenging the status quo; obsession for deep dives into the business. Strong team player; knows how to influence and empower others. Excellent presentation skills; can take complex concepts and simplify for various client and internal audiences. Tact, diplomacy, maturity in relating and interacting with people at all levels. Desire to elevate and apply their own work experience beyond a singular media channel or function. Advanced PPT and Excel skills required. Experience with marketing technology vendors such as Google and Adobe. What We Offer
Paid Family Care for parents and caregivers for 12 weeks or more. Monetary assistance and support for Adoption, Surrogacy, and Fertility. Monetary assistance and support for pet adoption. Employee Assistance Programs and Health/Wellness/Comfort reimbursements. Tuition Assistance. Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days, and more. Matching Gifts programs. Flexible working arrangements. ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth, and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service, and veteran status, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Compensation Range: $84,200- $109,500 annually.
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