HOKA
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations
HOKA, Indiana, Pennsylvania, us, 15705
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations
1 day ago Be among the first 25 applicants
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title:
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations
Reports to:
Director, Global Integrated Marketing, Lifestyle - HOKA
Location:
Remote – West Coast Preferred
Approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role HOKA is looking for a highly organized, execution-driven marketing leader to join our team as Sr. Manager, Global Brand Integrated Marketing – Lifestyle & Collaborations. In this role, you’ll bring the brand to life through bold, integrated, and consumer-first campaigns that stretch beyond performance—rooted in culture, collaboration, and style.
You’ll lead the development and execution of seasonal campaigns for both our inline Lifestyle product and global collaborations. From strategic brief to global GTM rollout, you’ll partner with teammates across Creative, Brand Comms, Product, Digital, Retail, and Regional Marketing to deliver world-class storytelling that expands how and where HOKA shows up in the world.
We’re looking for a strategic brand thinker who knows how to execute and sweats the details. Someone with deep campaign experience, sharp instincts around the sportswear and fashion landscape, and a proven ability to turn insights into action across global orgs. You know how to guide internal teams and external partners, find clarity in the chaos, and keep things moving. You’re collaborative, flexible, and energized by the challenge of building something new.
This is an opportunity to help shape the next chapter of HOKA—bringing the brand to new audiences, new spaces, and new cultural moments around the globe.
Your Impact
The primary functions of this role include but are not limited to:
Lead the full marketing process for HOKA’s inline Lifestyle campaigns and collaborations—from strategic brief development through concepting, cross-functional marketing planning, and toolkit delivery
Develop campaign strategies rooted in consumer, brand, and cultural insight—ensuring alignment with seasonal priorities and global brand positioning
Guide internal teams (Creative, Brand Comms, Retail, Digital, Social, Ambassador) and regional marketing partners to deliver cohesive, channel-specific activations across North America, EMEA, and APAC
Drive integrated marketing planning across teams—owning timelines, deliverables, shoot production, and campaign rollout
Collaborate closely with external partners, including creatives, brands, and agencies, to build campaigns that blend HOKA’s values with authentic cultural narratives
Manage campaign budgets, track performance, and lead post-launch recaps to optimize future campaigns
Lead on-the-ground experiential activations for key moments and product drops
Deliver toolkits and communication assets that empower global and regional teams to activate consistently and with clarity
Develop decks to maintain campaign documentation, calendars, and milestone tracking
Who You Are
Have 7+ years of experience in brand or integrated marketing, with a strong focus on lifestyle, fashion, or culture-led campaigns
Have successfully led global campaigns from start to finish—across digital, retail, PR, social, experiential, and partnerships
Understand how to brief creative teams and guide them to great work, on time and in full
Are skilled at cross-functional collaboration and have experience navigating matrixed orgs
Know how to manage campaign budgets and lead internal planning processes with discipline and clarity
Are comfortable presenting to senior stakeholders and collaborating across time zones
Have a strong grasp of cultural trends and a feel for the intersection of sport, fashion, and creative expression
Are a confident communicator who can influence and align internal teams and external partners
Are adaptable, proactive, and energized by building in a fast-paced, constantly evolving environment
A passion for product, lifestyle, and culture — and a desire to shape how a fast-growing global brand shows up in the world
What We'll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - Plans to protect income, pay for expenses and invest in the future.
Time away from work - Plans support time away to be with family, focus on health or recharge.
Extras, discounts and perks - Generous discounts and community-based programs.
Growth and Development - Opportunities and support for personal and professional development.
Health and Wellness - Comprehensive health and wellness programs.
$140,000 - 148,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other parts of your identity.
Seniority level : Not Applicable
Employment type : Full-time
Job function : Marketing and Sales
Industries : Retail Apparel and Fashion, Manufacturing, and Retail
End of listing.
#J-18808-Ljbffr
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title:
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations
Reports to:
Director, Global Integrated Marketing, Lifestyle - HOKA
Location:
Remote – West Coast Preferred
Approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role HOKA is looking for a highly organized, execution-driven marketing leader to join our team as Sr. Manager, Global Brand Integrated Marketing – Lifestyle & Collaborations. In this role, you’ll bring the brand to life through bold, integrated, and consumer-first campaigns that stretch beyond performance—rooted in culture, collaboration, and style.
You’ll lead the development and execution of seasonal campaigns for both our inline Lifestyle product and global collaborations. From strategic brief to global GTM rollout, you’ll partner with teammates across Creative, Brand Comms, Product, Digital, Retail, and Regional Marketing to deliver world-class storytelling that expands how and where HOKA shows up in the world.
We’re looking for a strategic brand thinker who knows how to execute and sweats the details. Someone with deep campaign experience, sharp instincts around the sportswear and fashion landscape, and a proven ability to turn insights into action across global orgs. You know how to guide internal teams and external partners, find clarity in the chaos, and keep things moving. You’re collaborative, flexible, and energized by the challenge of building something new.
This is an opportunity to help shape the next chapter of HOKA—bringing the brand to new audiences, new spaces, and new cultural moments around the globe.
Your Impact
The primary functions of this role include but are not limited to:
Lead the full marketing process for HOKA’s inline Lifestyle campaigns and collaborations—from strategic brief development through concepting, cross-functional marketing planning, and toolkit delivery
Develop campaign strategies rooted in consumer, brand, and cultural insight—ensuring alignment with seasonal priorities and global brand positioning
Guide internal teams (Creative, Brand Comms, Retail, Digital, Social, Ambassador) and regional marketing partners to deliver cohesive, channel-specific activations across North America, EMEA, and APAC
Drive integrated marketing planning across teams—owning timelines, deliverables, shoot production, and campaign rollout
Collaborate closely with external partners, including creatives, brands, and agencies, to build campaigns that blend HOKA’s values with authentic cultural narratives
Manage campaign budgets, track performance, and lead post-launch recaps to optimize future campaigns
Lead on-the-ground experiential activations for key moments and product drops
Deliver toolkits and communication assets that empower global and regional teams to activate consistently and with clarity
Develop decks to maintain campaign documentation, calendars, and milestone tracking
Who You Are
Have 7+ years of experience in brand or integrated marketing, with a strong focus on lifestyle, fashion, or culture-led campaigns
Have successfully led global campaigns from start to finish—across digital, retail, PR, social, experiential, and partnerships
Understand how to brief creative teams and guide them to great work, on time and in full
Are skilled at cross-functional collaboration and have experience navigating matrixed orgs
Know how to manage campaign budgets and lead internal planning processes with discipline and clarity
Are comfortable presenting to senior stakeholders and collaborating across time zones
Have a strong grasp of cultural trends and a feel for the intersection of sport, fashion, and creative expression
Are a confident communicator who can influence and align internal teams and external partners
Are adaptable, proactive, and energized by building in a fast-paced, constantly evolving environment
A passion for product, lifestyle, and culture — and a desire to shape how a fast-growing global brand shows up in the world
What We'll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - Plans to protect income, pay for expenses and invest in the future.
Time away from work - Plans support time away to be with family, focus on health or recharge.
Extras, discounts and perks - Generous discounts and community-based programs.
Growth and Development - Opportunities and support for personal and professional development.
Health and Wellness - Comprehensive health and wellness programs.
$140,000 - 148,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other parts of your identity.
Seniority level : Not Applicable
Employment type : Full-time
Job function : Marketing and Sales
Industries : Retail Apparel and Fashion, Manufacturing, and Retail
End of listing.
#J-18808-Ljbffr