Ansira Partners
Overview
The Digital Operations Consultant is a senior contributor to our field consulting team acting as a subject matter expert in Marketing and Dealer Operations with a deep understanding of the navigation and application of widely used third party tools used to measure the current performance of a dealer's marketing and sales strategy. The Digital Operations Consultant will utilize these tools to audit an assigned dealer's performance in the following areas. Responsibilities
Website SEO Advertising BDC Strategy and Structure Email lead and inbound phone call handling Vendor Partner Optimization Digital Performance Measurement Provide a resource with extensive background to help clients achieve objectives such as: Manage the daily activity required to keep dealers in your regional portfolio improving in their digital operations, including daily, weekly, monthly & quarterly DOC activities to ensure attainment of client and internally agreed-upon goals. Partner with the Program Manager to manage the client regional relationship and provide regular updates to all client counterparts in your region. Attend regional group meetings to provide strategic and tactical updates and feedback about current & future DHA events to the client field team in your region with your Program Manager. Participate in all DOC/client update meetings. Track and communicate all Digital Health Assessment (DHA) events to client regional counterparts and your Program Manager. Participate as a thought leader and contributor during National Training Meetings, including topic planning and content creation. Provide thought leadership and feedback on updated trends observed during field meetings to the Lead DOC, helping with DHA program updates and enhancements. Engage with strategic dealers in the network to perform a deep dive analysis of their digital marketing and sales operations, including a personalized Action Plan to improve the efficacy of their Digital Marketing spend and Sales Operations. Website: Website load time analysis SEO Digital Advertising: Google Analytics, Campaign analysis BDC Structure: Sales operations structure, Resource review, Org structure, Reporting and accountability, Lead source analysis Lead Handling: Email Mystery Shop, Response analysis, Phone call mystery shop Vendor Partner Optimization: Collaborating with third-party providers to set Digital Strategy and determine goals and objectives; using data and analytics to make business decisions and hold partners accountable for performance. Performance Measurement: By executing on the components of what is referred to as a Digital Health Assessment, the role focuses more on dealers' business outcomes and dealer-centric digital performance. Ultimately, this role will impact the knowledge level of the client's field team, with a dealer-centric goal of improving overall dealer performance related to digital marketing and sales operations. The outcome is more efficient marketing, a lower cost per sale, and improved sales results. Experience, Skills, & Academic
A highly effective person in this role will possess: 10+ years of history in the automotive industry with at least 5+ years of retail automotive experience in a management role. Well-developed people-management skills, including clear communication ability, mentorship capabilities, and strong organizational and project management skills. Extensive knowledge of automotive dealership business processes, including sales, fixed operations, and business development processes, as well as extensive digital marketing and Google Analytics knowledge. Previous consulting experiences in an automotive environment, as well as large group presentation and facilitation abilities, are essential to success in this role. The role requires strong relationship building and the ability to adapt to multiple types of personalities within a consulting team and dealership. Effective communication abilities are essential as this position often facilitates large groups (up to 500) of dealers. Physical Requirements & Work Environment
Air, train, automobile travel; valid passport; driver's license Ability to drive 14+ hours per week in daylight/dark Ability to spend an average of 4 days per week in the field (including overnights — 3 or more per week, dependent on Region & OEM/initiatives) Ability to deliver webinars to a national audience ranging from 8 am EST to 5 pm PST
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The Digital Operations Consultant is a senior contributor to our field consulting team acting as a subject matter expert in Marketing and Dealer Operations with a deep understanding of the navigation and application of widely used third party tools used to measure the current performance of a dealer's marketing and sales strategy. The Digital Operations Consultant will utilize these tools to audit an assigned dealer's performance in the following areas. Responsibilities
Website SEO Advertising BDC Strategy and Structure Email lead and inbound phone call handling Vendor Partner Optimization Digital Performance Measurement Provide a resource with extensive background to help clients achieve objectives such as: Manage the daily activity required to keep dealers in your regional portfolio improving in their digital operations, including daily, weekly, monthly & quarterly DOC activities to ensure attainment of client and internally agreed-upon goals. Partner with the Program Manager to manage the client regional relationship and provide regular updates to all client counterparts in your region. Attend regional group meetings to provide strategic and tactical updates and feedback about current & future DHA events to the client field team in your region with your Program Manager. Participate in all DOC/client update meetings. Track and communicate all Digital Health Assessment (DHA) events to client regional counterparts and your Program Manager. Participate as a thought leader and contributor during National Training Meetings, including topic planning and content creation. Provide thought leadership and feedback on updated trends observed during field meetings to the Lead DOC, helping with DHA program updates and enhancements. Engage with strategic dealers in the network to perform a deep dive analysis of their digital marketing and sales operations, including a personalized Action Plan to improve the efficacy of their Digital Marketing spend and Sales Operations. Website: Website load time analysis SEO Digital Advertising: Google Analytics, Campaign analysis BDC Structure: Sales operations structure, Resource review, Org structure, Reporting and accountability, Lead source analysis Lead Handling: Email Mystery Shop, Response analysis, Phone call mystery shop Vendor Partner Optimization: Collaborating with third-party providers to set Digital Strategy and determine goals and objectives; using data and analytics to make business decisions and hold partners accountable for performance. Performance Measurement: By executing on the components of what is referred to as a Digital Health Assessment, the role focuses more on dealers' business outcomes and dealer-centric digital performance. Ultimately, this role will impact the knowledge level of the client's field team, with a dealer-centric goal of improving overall dealer performance related to digital marketing and sales operations. The outcome is more efficient marketing, a lower cost per sale, and improved sales results. Experience, Skills, & Academic
A highly effective person in this role will possess: 10+ years of history in the automotive industry with at least 5+ years of retail automotive experience in a management role. Well-developed people-management skills, including clear communication ability, mentorship capabilities, and strong organizational and project management skills. Extensive knowledge of automotive dealership business processes, including sales, fixed operations, and business development processes, as well as extensive digital marketing and Google Analytics knowledge. Previous consulting experiences in an automotive environment, as well as large group presentation and facilitation abilities, are essential to success in this role. The role requires strong relationship building and the ability to adapt to multiple types of personalities within a consulting team and dealership. Effective communication abilities are essential as this position often facilitates large groups (up to 500) of dealers. Physical Requirements & Work Environment
Air, train, automobile travel; valid passport; driver's license Ability to drive 14+ hours per week in daylight/dark Ability to spend an average of 4 days per week in the field (including overnights — 3 or more per week, dependent on Region & OEM/initiatives) Ability to deliver webinars to a national audience ranging from 8 am EST to 5 pm PST
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