EAB
Digital Marketing Operations & Analytics Manager (Seramount)
EAB, Richmond, Virginia, United States, 23214
Digital Marketing Operations & Analytics Manager (Seramount)
Seramount, a global talent services firm, is seeking a Digital Marketing Operations & Analytics Manager to provide operational, technical, and analytical support within the Seramount digital marketing function serving corporate partners. This role ensures Seramount’s digital marketing programs are scalable and measurable by managing core marketing operations and advancing digital marketing enablement and analytics. The ideal candidate is a problem solver with experience in B2B marketing operations, automation, and analytics, and strong collaboration skills, attention to detail, and the ability to help the team scale its digital marketing impact. Primary Responsibilities
Assist with the planning and execution of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns. Build and maintain program, campaign, and asset templates in Marketo. Respond to requests for support, training, and troubleshooting directed to the marketing operations team. Partner with Salesforce teams to ensure accurate and timely data sync with Marketo. Assist in the research and implementation of new technologies as they are added to the marketing technology stack. Reporting and Analytics
Create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital and social platforms. Analyze marketing and sales data using Salesforce reports and other tools. Partner with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports. Audit attribution, tracking, and lead source data to ensure accuracy. Digital Enablement
Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools. Conduct QA on campaign assets to support error-free launches. Document processes, build playbooks, and contribute to team training to help scale Seramount’s digital marketing function. Provide coordination and operational support to digital channel managers. Database
Develop and maintain programs within Marketo for data hygiene, data enrichment, and data privacy compliance. Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns. Manage creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences. Create and share monthly reports on data cleanliness within Marketo. Basic Qualifications
Bachelor’s degree or equivalent experience in a technical field. 2+ years of experience in B2B marketing operations, automation, and analytics. Hands-on experience with Salesforce and administrative experience with Marketo. Experience with multi-channel marketing analytics. Familiarity with Google Tag Manager and setting up cross-platform analytics. Demonstrated ability to build and maintain marketing performance dashboards and reports. Strong attention to detail and commitment to data accuracy. Ideal Qualifications
Experience with data visualization tools. Experience creating project plans and managing projects from start to finish. Strong technical proficiency in HTML/CSS and database management. Solid understanding of digital marketing principles. Ability to work collaboratively in a results-driven, team-oriented environment. The anticipated starting salary range for this role is $42,000 to $62,500 per year. EAB offers a competitive and inclusive benefits package, including medical, dental, and vision insurance plans, 20+ days of PTO annually, and a 401(k) retirement savings plan with annual discretionary company matching contribution. EAB is an Equal Opportunity Employer and welcomes new perspectives and experiences.
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Seramount, a global talent services firm, is seeking a Digital Marketing Operations & Analytics Manager to provide operational, technical, and analytical support within the Seramount digital marketing function serving corporate partners. This role ensures Seramount’s digital marketing programs are scalable and measurable by managing core marketing operations and advancing digital marketing enablement and analytics. The ideal candidate is a problem solver with experience in B2B marketing operations, automation, and analytics, and strong collaboration skills, attention to detail, and the ability to help the team scale its digital marketing impact. Primary Responsibilities
Assist with the planning and execution of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns. Build and maintain program, campaign, and asset templates in Marketo. Respond to requests for support, training, and troubleshooting directed to the marketing operations team. Partner with Salesforce teams to ensure accurate and timely data sync with Marketo. Assist in the research and implementation of new technologies as they are added to the marketing technology stack. Reporting and Analytics
Create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital and social platforms. Analyze marketing and sales data using Salesforce reports and other tools. Partner with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports. Audit attribution, tracking, and lead source data to ensure accuracy. Digital Enablement
Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools. Conduct QA on campaign assets to support error-free launches. Document processes, build playbooks, and contribute to team training to help scale Seramount’s digital marketing function. Provide coordination and operational support to digital channel managers. Database
Develop and maintain programs within Marketo for data hygiene, data enrichment, and data privacy compliance. Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns. Manage creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences. Create and share monthly reports on data cleanliness within Marketo. Basic Qualifications
Bachelor’s degree or equivalent experience in a technical field. 2+ years of experience in B2B marketing operations, automation, and analytics. Hands-on experience with Salesforce and administrative experience with Marketo. Experience with multi-channel marketing analytics. Familiarity with Google Tag Manager and setting up cross-platform analytics. Demonstrated ability to build and maintain marketing performance dashboards and reports. Strong attention to detail and commitment to data accuracy. Ideal Qualifications
Experience with data visualization tools. Experience creating project plans and managing projects from start to finish. Strong technical proficiency in HTML/CSS and database management. Solid understanding of digital marketing principles. Ability to work collaboratively in a results-driven, team-oriented environment. The anticipated starting salary range for this role is $42,000 to $62,500 per year. EAB offers a competitive and inclusive benefits package, including medical, dental, and vision insurance plans, 20+ days of PTO annually, and a 401(k) retirement savings plan with annual discretionary company matching contribution. EAB is an Equal Opportunity Employer and welcomes new perspectives and experiences.
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