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JBA International

Product and Service Innovation Specialist

JBA International, Santa Rosa, California, us, 95402

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Product and Service Innovation Specialist

View all jobs Product and Service Innovation Specialist

Santa Rosa, California ESSENTIAL FUNCTIONS:

Product Research and Analysis

Research consumer and Member financial needs, priorities, behaviors, frustrations, and pain points to develop actionable insights. Develop journey maps. Benchmark product and service offerings of direct competitors, credit unions, fintechs, and others. Analyze market and Member data, demographics, behaviors, and metrics. Assess current-state products and services to support processes and operations. Develop in-depth product knowledge and relationships in assigned product areas within Redwood Credit Union. Solution Development

Facilitate internal meetings, workshops, and discussions to identify, craft, rework, socialize, and advance innovation opportunities. Define and recommend strategically differentiated solutions to bring new products or product enhancements to life. Partner with Compliance, Finance, IT, Member Experience, and lines of business to understand and address regulatory requirements, financial implications, technology needs, impacts to the total Member experience, and other organizational/operations changes required. Implementation

Support activities and projects to implement and launch new products and services. Support digital teams in creation of new and enhancements to existing digital experiences. Support Marketing & Communications in the development of product marketing strategies and tactics.

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