Product GTM Support, Lead

The resource in this role will support efforts to define, establish, and lead Go-To-Market (GTM) execution for Booz Allen's leading edge product innovation. You bring experience and passion for understanding technology product-market fit to create and execute GTM programs across marketing, sales, and ecosystem partnerships. As the functional leader, you will get to work end-to-end to activate the company's existing operations internally as well as sales and partnership channels externally. In this role, you will help define and drive a cross-sector GTM strategy and execution across product marketing, sales, and ecosystem partnerships while ensuring successful market entry, adoption, and revenue growth. You will identify gaps, facilitate enablement plans, engage with leadership to assess strengths, capabilities, and market positioning, tailor GTM ensuring alignment with sector business objectives, and develop an execution plan aimed at driving revenue. This role is responsible for translating market opportunity into action by supporting product launch planning, enablement programs, and ongoing funnel optimization. What You'll Work On: Support definition of end-to-end GTM strategy for new and existing product lines, including product market segmentation, positioning, launch planning, and execution. Drive cross-company sector alignment across sales, product, marketing, and customer success to ensure consistent messaging and operational efficiency. Tailor and execute GTM plans that support sector pipeline development, accelerate time-to-revenue, and drive customer acquisition. Develop and maintain customer segmentation, ICPs, and competitive positioning frameworks. Collaborate with sectors to influence roadmap and ensure market-fit through feedback loops. Partner with marketing to craft compelling messaging and enable multi-channel campaigns. Identify, build, and manage key technology and channel partnerships. Own key GTM metrics and reporting, including pipeline growth, funnel conversion, win or loss insights, and partner-influenced revenue. You Have: 7+ years of experience driving GTM strategy and execution across technology product technical sales, business development, or product marketing Experience successfully growing non-traditional or non-labor-based business across sectors and integrating with traditional services-based delivery Experience working across technical product teams, business partners, market leaders, and customer segments to drive strategy and growth Experience building and driving technology and channel partnerships Experience using data-driven techniques for technology GTM Bachelor's degree in a Marketing, Computer Science, or Business field Nice If You Have: Experience with sales operations, including incentive compensation, quota, and discounts Experience owning complex product launches and GTM execution across multiple customer segments Experience working with U.S. government mission customers Possession of excellent problem-solving, analytical, and critical thinking skills Due to the nature of work performed within this facility, U.S. citizenship is required. Commitment to Non-Discrimination All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.

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