Digital Senior Account Executive, Health & Wellness

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. We are looking for a Digital Senior Account Executive to join our best-in-class Healthcare team. This position will help to establish the digital strategic vision for a number of client initiatives. More About The Role We are seeking a Digital Senior Account Executive (SAE) with a passion for healthcare communications and expertise in digital marketing. This role is ideal for a strategic thinker and hands-on executor who can support and lead digital initiatives across multiple pharmaceutical clients. What You’ll Do Support and lead the development of digital marketing and social media strategies for pharmaceutical clients, ensuring alignment with overall brand and communications goals. Develop and execute digital strategies focused on influencer and celebrity engagement for pharmaceutical clients. Manage day-to-day operations of influencer and celebrity campaigns, including contracts, content approvals, and performance tracking. Build and maintain relationships with healthcare influencers, celebrities, and Key Opinion Leaders (KOLs). Collaborate with talent agencies and PR teams to identify and secure appropriate talent. Ensure all content complies with FDA regulations and brand guidelines. Monitor engagement and sentiment across social platforms; provide insights and optimization recommendations. Create digital content tailored for influencer channels (Instagram, TikTok, YouTube, podcasts). Support new business pitches with influencer strategy expertise. Experience That Contributes To Success 3+ years of experience in digital marketing, social media, or communications, preferably within the pharmaceutical or healthcare industry. Strong understanding of digital channels, including paid social, programmatic advertising, influencer marketing, and content strategy. Proven success managing influencer and celebrity campaigns for pharmaceutical and healthcare clients. Experience working within regulatory and compliance guidelines for pharmaceutical communications, including FDA regulations. Proficiency with digital analytics tools (Google Analytics, social media insights, etc.), CRM platforms, and social listening tools. Exceptional writing and content creation skills, with the ability to translate complex scientific information into engaging digital content. Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment. Strong communication and client relationship management skills, with a proactive and solutions-oriented mindset. Excellent communication and relationship-building skills. Bachelor's degree in marketing, communications, digital media, or a related field. Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups. Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. The base salary for this position may range between $40,000—$85,000 USD.

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