Launch Potato
Messaging Infrastructure & Automation Lead
Launch Potato, Atlanta, Georgia, United States, 30383
Overview
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
BASE SALARY:
$110,000 to $150,000 per year
Responsibilities
Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact.
Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention.
Lead major data and platform migrations while maintaining compliance and robust documentation standards.
Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance.
Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows.
Lead root cause analysis and incident resolution related to messaging infrastructure.
Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows.
Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs.
Qualifications
5–7+ years in technical/messaging operations or marketing technology.
Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru).
Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management.
Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content.
Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools.
Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems.
Excellent communication skills and documentation habits.
Experience in messaging infrastructure, automation, or MarTech with hands-on execution and cross-functional ownership.
Experience 5–7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership.
Company & Culture Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors and operates brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We are committed to speed, ownership, and measurable impact in a remote-first environment.
Compensation & Benefits Base pay range: $110,000 - $150,000 per year. Total compensation includes a base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance.
Are you a fit? Want to accelerate your career? Apply now. We are an Equal Employment Opportunity employer and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
Additional details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Information Technology
Industries: Advertising Services
#J-18808-Ljbffr
BASE SALARY:
$110,000 to $150,000 per year
Responsibilities
Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact.
Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention.
Lead major data and platform migrations while maintaining compliance and robust documentation standards.
Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance.
Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows.
Lead root cause analysis and incident resolution related to messaging infrastructure.
Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows.
Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs.
Qualifications
5–7+ years in technical/messaging operations or marketing technology.
Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru).
Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management.
Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content.
Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools.
Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems.
Excellent communication skills and documentation habits.
Experience in messaging infrastructure, automation, or MarTech with hands-on execution and cross-functional ownership.
Experience 5–7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership.
Company & Culture Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors and operates brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We are committed to speed, ownership, and measurable impact in a remote-first environment.
Compensation & Benefits Base pay range: $110,000 - $150,000 per year. Total compensation includes a base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance.
Are you a fit? Want to accelerate your career? Apply now. We are an Equal Employment Opportunity employer and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
Additional details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Information Technology
Industries: Advertising Services
#J-18808-Ljbffr