Launch Potato
Messaging Infrastructure & Automation Lead
Launch Potato, Boulder, Colorado, United States, 80301
2 days ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
Overview
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base salary:
$110,000 to $150,000 per year Responsibilities
Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact. Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention. Lead major data and platform migrations while maintaining compliance and robust documentation standards. Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance. Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows. Lead root cause analysis and incident resolution related to messaging infrastructure. Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows. Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs. Qualifications
Must have: 5–7+ years in technical/messaging operations or marketing technology. Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru). Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management. Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content. Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools. Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems. Excellent communication skills and documentation habits. Experience: 5–7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership. Compensation and Benefits
Total Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. EEO Statement:
We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Sections
Seniority level: Mid-Senior level Employment type: Full-time Job function: Information Technology Industries: Advertising Services We do not include job postings that are expired; this position is posted by Launch Potato. Apply if you meet the qualifications and are interested in driving outcomes with a global team.
#J-18808-Ljbffr
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base salary:
$110,000 to $150,000 per year Responsibilities
Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact. Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention. Lead major data and platform migrations while maintaining compliance and robust documentation standards. Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance. Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows. Lead root cause analysis and incident resolution related to messaging infrastructure. Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows. Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs. Qualifications
Must have: 5–7+ years in technical/messaging operations or marketing technology. Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru). Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management. Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content. Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools. Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems. Excellent communication skills and documentation habits. Experience: 5–7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership. Compensation and Benefits
Total Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. EEO Statement:
We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Sections
Seniority level: Mid-Senior level Employment type: Full-time Job function: Information Technology Industries: Advertising Services We do not include job postings that are expired; this position is posted by Launch Potato. Apply if you meet the qualifications and are interested in driving outcomes with a global team.
#J-18808-Ljbffr