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Sia/Ready Set Rocket

Director of Production Operations (Digital Ad Campaigns)

Sia/Ready Set Rocket, New York, New York, us, 10261

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Director of Production Operations (Digital Ad Campaigns) Base pay range:

$180,000.00/yr - $200,000.00/yr

Get AI-powered advice on this job and more exclusive features. This range is provided by Sia/Ready Set Rocket. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About Sia

Sia is a next-generation, global management consulting group. We were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. Our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

About Sia Experience - Creative

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry-leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing speed, creativity, and independence with the reach and resources of a global network.

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients aiming to break through creative barriers and accelerate digital transformation.

About the Role

Ensure that SiaX is optimized for profitability, creative excellence, and on-time execution. This role requires the ability to anticipate and answer critical business questions — from monthly breakeven and profit outlooks, to resource capacity, revenue levers, and staffing needs — while setting projects up for long-term success. Blending financial stewardship, resourcing strategy, and production leadership, you will serve as the connective tissue between agency operations and delivery of the work, giving leadership clear visibility into performance while enabling the team to execute at the highest level.

Your Impact

Profitability Owner : Own SiaX Creative BU’s contribution to agency profit by forecasting revenue, tracking breakeven, and pulling levers to close gaps (via staffing, resourcing, or business development support).

Operational Architect : Support the project management and Account Teams to translate new business wins into executable scopes, staffing models, and delivery plans that balance creative ambition with financial realities.

Production Leadership : Oversee and mentor a team of producers, ensuring flawless delivery across digital, social, paid media, OOH, video, branding, reporting and product builds.

Resource & Staffing Strategist : Anticipate bandwidth needs, optimize freelance vs. full-time mix, and ensure teams are staffed for both profitability and creative excellence.

Executive Partner : Serve as a trusted partner to agency leadership, surfacing risks, offering solutions, and ensuring projects ladder up to financial and strategic goals.

What Success Looks Like

Profit Mastery : Ability to articulate whether the agency is on track to meet monthly and quarterly profit targets, what levers exist to close gaps, and whether resources are aligned to support projected revenue, enabling consistent profit attainment and stronger client and team outcomes.

Forecasting Clarity : Leadership has a reliable view of upcoming work, staffing needs, and revenue projections.

Growth Enablement : Financial and operational discipline directly supports client satisfaction, retention, and agency growth.

Seamless Execution : Integrated campaigns consistently launch on time, on budget, and at high quality.

Team Empowerment : Producers feel supported, mentored, and clear on delivery and financial accountability.

Qualifications

10+ years of industry expertise in the digital advertising sector, with demonstrated success leading production operations at top-tier or high-revenue agencies on large-scale, high-volume, integrated campaigns requiring cross-disciplinary coordination.

Leadership and communication skills that enable effective partnership with agency leadership, finance, client services, and creative teams, while mentoring and developing senior production talent.

Advanced financial and resourcing expertise, including revenue forecasting, margin/breakeven analysis, budget management, and resource allocation across full-time and freelance teams; proficiency with project and financial management tools (e.g., Kantata, Workfront, Monday.com, Excel).

Career progression through production roles (Producer, Senior Producer, Executive Producer) with 8+ years of experience delivering and leading complex, multi-channel advertising campaigns (digital, social, OOH, video, experiential, product) on time and on budget.

We are committed to diversity, equity, inclusion and belonging. Sia is an equal opportunity employer. Details on our workplace guidelines and visa sponsorship policies are available on our site.

Seniority level : Director

Employment type : Full-time

Job function : Project Management, Finance, and Strategy/Planning

Industries : Marketing Services and Advertising Services

Note: This posting excludes irrelevant postings and focuses on the responsibilities and qualifications for the Director of Production Operations role at Sia/Ready Set Rocket.

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