Women of the Vine & Spirits
Grand Mayan & Mayan Tequilas Business Development Manager
Women of the Vine & Spirits, San Francisco, California, United States, 94199
Grand Mayan & Mayan Tequilas Business Development Manager
The Grand Mayan & Mayan Tequilas Business Development Manager will manage the execution of all strategic business and related marketing plans and activities for the Grand Mayan and Mayan Tequila Portfolio.
Responsibilities
Achieve sales success within focus markets and support national initiatives Visit a minimum of 75 accounts each month in the focused markets Support national markets with blitz activation and ideating local initiatives to drive sales activities Cultivate meaningful relationships with local sales teams on regional or key account groups Activate brand cocktail strategy at retail and on-premise Sell in, merchandise, program and activate large scale volumetric programs at retail Maintain, grow and curate top accounts in core geography as primary and to grow national markets Achieve in service volume cocktail placements in the on-premise channel Follow up to train staff on DNA, provenance, features and benefits of the brand portfolio Follow up to conduct consumer events, seminars and tastings in key accounts, festivals and other events locally and nationally Serve as product knowledge expert for the brand; with a passion for storytelling and effective way to communicate brand's features, benefits, heritage and personality Educate consumers, trade, and distributor/broker partners on benefits of the brand Contribute to social media content that documents the brands impact in the cocktailing community Support and work with sales teams at distributors in the market, at meetings and events Drive and manage national sales blitzes and crew drives Manage budget and dedicated brand budget for activations Marketing
Collaborate with Brand Team on national trade marketing initiatives that drive brand advocacy Curate, deploy and execute brand advocacy strategy and tactics Collaborate, and assist with deploying, executing and managing annual brand plans Manage events calendar and budget from start to finish Events
Manage brand calendar of events and brand ownership visits Support national markets with large- and small-scale activations to ensure within brand strategy Execute retail tastings with key strategic outlets on & off premise Reporting
Provide monthly recaps of all activities Assist brand team with monthly business review on sales, inventory, spends and key activities and account callouts Quarterly recaps associated with KPIs Yearend recap associated with KPIs Qualifications
10+ years experience in the spirits industry Benefits
Medical & Dental Insurance Vision Coverage Paid-Time-Off Program Fidelity Investments 401k Disability, Life, Accident & Illness Insurance Packages Discounted Fitness Memberships Free & Discounted Work/Life Resources Career Advancement Opportunities On-Demand Professional & Leadership Development Through M.S. Walker University We are a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. Our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike.
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Achieve sales success within focus markets and support national initiatives Visit a minimum of 75 accounts each month in the focused markets Support national markets with blitz activation and ideating local initiatives to drive sales activities Cultivate meaningful relationships with local sales teams on regional or key account groups Activate brand cocktail strategy at retail and on-premise Sell in, merchandise, program and activate large scale volumetric programs at retail Maintain, grow and curate top accounts in core geography as primary and to grow national markets Achieve in service volume cocktail placements in the on-premise channel Follow up to train staff on DNA, provenance, features and benefits of the brand portfolio Follow up to conduct consumer events, seminars and tastings in key accounts, festivals and other events locally and nationally Serve as product knowledge expert for the brand; with a passion for storytelling and effective way to communicate brand's features, benefits, heritage and personality Educate consumers, trade, and distributor/broker partners on benefits of the brand Contribute to social media content that documents the brands impact in the cocktailing community Support and work with sales teams at distributors in the market, at meetings and events Drive and manage national sales blitzes and crew drives Manage budget and dedicated brand budget for activations Marketing
Collaborate with Brand Team on national trade marketing initiatives that drive brand advocacy Curate, deploy and execute brand advocacy strategy and tactics Collaborate, and assist with deploying, executing and managing annual brand plans Manage events calendar and budget from start to finish Events
Manage brand calendar of events and brand ownership visits Support national markets with large- and small-scale activations to ensure within brand strategy Execute retail tastings with key strategic outlets on & off premise Reporting
Provide monthly recaps of all activities Assist brand team with monthly business review on sales, inventory, spends and key activities and account callouts Quarterly recaps associated with KPIs Yearend recap associated with KPIs Qualifications
10+ years experience in the spirits industry Benefits
Medical & Dental Insurance Vision Coverage Paid-Time-Off Program Fidelity Investments 401k Disability, Life, Accident & Illness Insurance Packages Discounted Fitness Memberships Free & Discounted Work/Life Resources Career Advancement Opportunities On-Demand Professional & Leadership Development Through M.S. Walker University We are a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. Our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike.
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