2K Games, Inc.
Senior Manager, Mobile User Acquisition Novato, California, United States
2K Games, Inc., California, Missouri, United States, 65018
Overview
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company publishing titles developed by studios including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. 2K publishes titles across sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team includes engineers, marketers, artists, writers, data scientists, producers, thinkers and doers who steward 2K’s portfolio. Our brands include NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, XCOM, WWE 2K, WWE SuperCard, TopSpin 2K25, and PGA TOUR 2K. At 2K, we foster an inclusive work environment and encourage all applicants to explore global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply. What We Need
We are looking for a passionate and self-motivated Senior Manager, Mobile User Acquisition to join our Mobile Marketing Team to build and grow the Mobile UA and Creatives Optimization functions at 2K. Reporting to the Head of Mobile UA, this role will work with stakeholders to grow 2K’s existing mobile games and to launch new franchises on mobile platforms. The role will focus on game-specific audience, creative and optimization strategies, and will be responsible for the execution of these strategies as well as sharing findings and next steps with cross-functional teams. This role is based in Novato, CA. The role is inherently collaborative. Key departments include Product PMM, Creative, and Analytics teams. The ability to clearly communicate complex strategies in a visual and accessible manner is a prerequisite. Responsibilities
Lead the development and implementation of world-class new user acquisition and retargeting strategies. Build, manage, monitor, test and optimize campaigns (e.g., social, search, DSP) to increase performance. Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, testing new optimization methods, advocating for new ad formats and maintaining a growth mindset. Own creative testing from concept to completion. Drive performance marketing creative strategy and establish an A/B testing framework. Monitor and measure creative performance to quantify the impact of UA optimizations. Identify areas for improvement by analyzing performance and translate data into actionable insights. Create and customize channel-specific creatives. Proactively introduce new technology for automation and operational efficiency. Nurture relationships with ad partners and unlock alpha/beta testing opportunities. Qualifications
6+ years of experience in mobile user acquisition. Proven track record of successfully managing and scaling UA, retargeting and creative strategies. Strategic thinker and leader capable of organizing problems, identifying opportunities, and mobilizing teams and resources. Deep understanding of funnel and conversion metrics and experience in a metrics-based environment. Experience in data collection, analysis and reporting from multiple sources. Understanding of UA and creative dashboards from different platforms. Strong problem solving and critical-thinking skills, with demonstrated experience building processes and exit KPIs for high-velocity creative testing (approximately 50 new creatives per month). Advanced Microsoft Excel or Google Spreadsheet skills. As an equal opportunity employer, we are committed to providing reasonable accommodation to qualified individuals with disabilities during the application or interview process and to perform essential job functions. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews; communications should come from official 2K domains. Compensation and Benefits
The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per year. Base pay is based on market location and may vary based on job-related knowledge, skills, experience, and other objective factors. The total compensation package may include bonus and/or equity, and eligibility for 401(k) and Employee Stock Purchase Program. Regular, full-time employees receive benefits such as medical, dental, vision, basic life insurance, 14 paid holidays, vacation (15–25 days), discretionary time off, up to 10 paid sick days, parental and compassionate leave, wellbeing programs, Maven for family planning, commuter benefits, and fitness reimbursements. #LI-Onsite #LI-Hybrid Apply for this job
To apply, please use the official 2K careers portal. This job description includes the minimum requirements and responsibilities for the role.
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2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company publishing titles developed by studios including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. 2K publishes titles across sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team includes engineers, marketers, artists, writers, data scientists, producers, thinkers and doers who steward 2K’s portfolio. Our brands include NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, XCOM, WWE 2K, WWE SuperCard, TopSpin 2K25, and PGA TOUR 2K. At 2K, we foster an inclusive work environment and encourage all applicants to explore global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply. What We Need
We are looking for a passionate and self-motivated Senior Manager, Mobile User Acquisition to join our Mobile Marketing Team to build and grow the Mobile UA and Creatives Optimization functions at 2K. Reporting to the Head of Mobile UA, this role will work with stakeholders to grow 2K’s existing mobile games and to launch new franchises on mobile platforms. The role will focus on game-specific audience, creative and optimization strategies, and will be responsible for the execution of these strategies as well as sharing findings and next steps with cross-functional teams. This role is based in Novato, CA. The role is inherently collaborative. Key departments include Product PMM, Creative, and Analytics teams. The ability to clearly communicate complex strategies in a visual and accessible manner is a prerequisite. Responsibilities
Lead the development and implementation of world-class new user acquisition and retargeting strategies. Build, manage, monitor, test and optimize campaigns (e.g., social, search, DSP) to increase performance. Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, testing new optimization methods, advocating for new ad formats and maintaining a growth mindset. Own creative testing from concept to completion. Drive performance marketing creative strategy and establish an A/B testing framework. Monitor and measure creative performance to quantify the impact of UA optimizations. Identify areas for improvement by analyzing performance and translate data into actionable insights. Create and customize channel-specific creatives. Proactively introduce new technology for automation and operational efficiency. Nurture relationships with ad partners and unlock alpha/beta testing opportunities. Qualifications
6+ years of experience in mobile user acquisition. Proven track record of successfully managing and scaling UA, retargeting and creative strategies. Strategic thinker and leader capable of organizing problems, identifying opportunities, and mobilizing teams and resources. Deep understanding of funnel and conversion metrics and experience in a metrics-based environment. Experience in data collection, analysis and reporting from multiple sources. Understanding of UA and creative dashboards from different platforms. Strong problem solving and critical-thinking skills, with demonstrated experience building processes and exit KPIs for high-velocity creative testing (approximately 50 new creatives per month). Advanced Microsoft Excel or Google Spreadsheet skills. As an equal opportunity employer, we are committed to providing reasonable accommodation to qualified individuals with disabilities during the application or interview process and to perform essential job functions. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews; communications should come from official 2K domains. Compensation and Benefits
The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per year. Base pay is based on market location and may vary based on job-related knowledge, skills, experience, and other objective factors. The total compensation package may include bonus and/or equity, and eligibility for 401(k) and Employee Stock Purchase Program. Regular, full-time employees receive benefits such as medical, dental, vision, basic life insurance, 14 paid holidays, vacation (15–25 days), discretionary time off, up to 10 paid sick days, parental and compassionate leave, wellbeing programs, Maven for family planning, commuter benefits, and fitness reimbursements. #LI-Onsite #LI-Hybrid Apply for this job
To apply, please use the official 2K careers portal. This job description includes the minimum requirements and responsibilities for the role.
#J-18808-Ljbffr