Wip
Wip delivers a better energy experience. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture.
We are building a brand that moves with people – and fuels their days.
The $120B+ U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost.
This is not an iteration. It is a redefinition.
Our Team
Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards.
If you want to shape a company and a category, we want to meet you.
THE ROLE
Wip is seeking a strategic, analytical, and collaborative
Director of Sales Strategy and Operations
to lead the development and execution of our sales strategy, planning, operations, and business intelligence efforts. Key Responsibilities Translate company goals into actionable sales strategy, targets, and KPIs. Define and optimize channel mix based on revenue potential, velocity, and commercial viability. Lead annual and quarterly planning, including quotas, territories, and compensation. Build frameworks to assess and prioritize accounts, regions, and formats with the greatest speed to execution, ROI and brand potential. Partner with Finance and Sales leadership to align planning with margin, cost-to-serve, and profitability goals. Establish a disciplined sales operating rhythm to drive visibility, accountability, and performance. Design, implement, and continuously improve sales workflows, systems, and tools to maximize team and partner effectiveness. Own CRM governance, data hygiene, and ensure CRM is used as the core operating system by the sales team. Develop scalable onboarding, training, and field enablement materials to reduce ramp time and improve performance. Develop and maintain dashboards, scorecards, and reporting tools for the Sales team and executive stakeholders. Partner with Sales leaders to identify and resolve execution gaps and operational bottlenecks. Channel Strategy & Field Execution: Support the strategic development of retail and wholesale channels, including customer segmentation, pricing logic, and sell-in tools. Drive alignment across Sales, Trade Marketing, and Brand teams on activation priorities by channel and customer type. Identify opportunities to test and optimize new retail formats and partners and include framework to assess learnings. Deploy
test-and-learn-and-iterate
approach with a
data-driven, experimental mindset
to continuously refine strategies by trying new tactics, analyzing results, and making informed adjustments. Monitor sell-in vs. sell-through dynamics to improve forecasting and field focus. Business Intelligence & Insights: Lead performance reporting, business reviews, and actionable analysis across channels, customers, and sales leaders and team members. Leverage internal and external data to generate insights that shape strategy and execution. Collaborate with Marketing, Finance, and Sales teams to align on business goals and insights. Identify and monitor key performance metrics to guide strategic decisions. QUALIFICATIONS Bachelor’s degree in business or related field required. MBA or advanced degree a plus. 10+ years of experience in sales strategy, sales operations, or business intelligence, preferably within CPG or high-growth consumer brands. Experience managing or building a Sales Strategy and/or Sales Operations function from the ground up a must. Strong command of sales planning, process design, and data analysis. Deep experience with CRM (Salesforce preferred), BI tools (e.g., Looker, Tableau), and Excel/Google Sheets. Excellent communication and executive presentation skills. Ability to lead through influence and work cross-functionally with senior stakeholders. Highly organized, detail-oriented, and process-driven. Comfortable working in a fast-paced, evolving environment. Referrals increase your chances of interviewing at Wip by 2x Medical insurance Vision insurance 401(k)
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Director of Sales Strategy and Operations
to lead the development and execution of our sales strategy, planning, operations, and business intelligence efforts. Key Responsibilities Translate company goals into actionable sales strategy, targets, and KPIs. Define and optimize channel mix based on revenue potential, velocity, and commercial viability. Lead annual and quarterly planning, including quotas, territories, and compensation. Build frameworks to assess and prioritize accounts, regions, and formats with the greatest speed to execution, ROI and brand potential. Partner with Finance and Sales leadership to align planning with margin, cost-to-serve, and profitability goals. Establish a disciplined sales operating rhythm to drive visibility, accountability, and performance. Design, implement, and continuously improve sales workflows, systems, and tools to maximize team and partner effectiveness. Own CRM governance, data hygiene, and ensure CRM is used as the core operating system by the sales team. Develop scalable onboarding, training, and field enablement materials to reduce ramp time and improve performance. Develop and maintain dashboards, scorecards, and reporting tools for the Sales team and executive stakeholders. Partner with Sales leaders to identify and resolve execution gaps and operational bottlenecks. Channel Strategy & Field Execution: Support the strategic development of retail and wholesale channels, including customer segmentation, pricing logic, and sell-in tools. Drive alignment across Sales, Trade Marketing, and Brand teams on activation priorities by channel and customer type. Identify opportunities to test and optimize new retail formats and partners and include framework to assess learnings. Deploy
test-and-learn-and-iterate
approach with a
data-driven, experimental mindset
to continuously refine strategies by trying new tactics, analyzing results, and making informed adjustments. Monitor sell-in vs. sell-through dynamics to improve forecasting and field focus. Business Intelligence & Insights: Lead performance reporting, business reviews, and actionable analysis across channels, customers, and sales leaders and team members. Leverage internal and external data to generate insights that shape strategy and execution. Collaborate with Marketing, Finance, and Sales teams to align on business goals and insights. Identify and monitor key performance metrics to guide strategic decisions. QUALIFICATIONS Bachelor’s degree in business or related field required. MBA or advanced degree a plus. 10+ years of experience in sales strategy, sales operations, or business intelligence, preferably within CPG or high-growth consumer brands. Experience managing or building a Sales Strategy and/or Sales Operations function from the ground up a must. Strong command of sales planning, process design, and data analysis. Deep experience with CRM (Salesforce preferred), BI tools (e.g., Looker, Tableau), and Excel/Google Sheets. Excellent communication and executive presentation skills. Ability to lead through influence and work cross-functionally with senior stakeholders. Highly organized, detail-oriented, and process-driven. Comfortable working in a fast-paced, evolving environment. Referrals increase your chances of interviewing at Wip by 2x Medical insurance Vision insurance 401(k)
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