Impact Radius
Website Strategist And Trainer
IMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers, inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growtheliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets. A core part of this is training and empowering businesses to take full ownership of their websitesteaching them not just how to manage their site, but also how to implement the right strategies to attract and convert customers. By helping clients develop in-house expertise in website strategy, optimization, and management, we ensure their digital presence fuels long-term success. As a Website Strategist and Trainer at IMPACT, you'll collaborate with a team to help businesses successfully implement the Endless Customers system. You'll work closely with business owners, marketing teams, and content creators to develop and implement high-performing website strategies. Your primary focus will be coaching executives and in-house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers. While your primary role is coaching and training, you'll also have opportunities to build and refine websites for clients. Key Responsibilities: Work with 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals. Train clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies. Coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making. Perform website optimization activities alongside clients, focusing on UX, conversion rate optimization (CRO), and search visibility. Lead strategic website audits to assess UX, navigation, site performance, and content effectiveness. Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus). Implement AI-driven website tools to improve personalization, automation, and customer experience. Occasionally strategize and optimize websites for clients when needed, ensuring they are user-friendly and conversion-focused. Work in tandem with IMPACT's internal web design and development team to create cohesive, results-driven website strategies for clients.
IMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers, inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growtheliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets. A core part of this is training and empowering businesses to take full ownership of their websitesteaching them not just how to manage their site, but also how to implement the right strategies to attract and convert customers. By helping clients develop in-house expertise in website strategy, optimization, and management, we ensure their digital presence fuels long-term success. As a Website Strategist and Trainer at IMPACT, you'll collaborate with a team to help businesses successfully implement the Endless Customers system. You'll work closely with business owners, marketing teams, and content creators to develop and implement high-performing website strategies. Your primary focus will be coaching executives and in-house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers. While your primary role is coaching and training, you'll also have opportunities to build and refine websites for clients. Key Responsibilities: Work with 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals. Train clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies. Coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making. Perform website optimization activities alongside clients, focusing on UX, conversion rate optimization (CRO), and search visibility. Lead strategic website audits to assess UX, navigation, site performance, and content effectiveness. Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus). Implement AI-driven website tools to improve personalization, automation, and customer experience. Occasionally strategize and optimize websites for clients when needed, ensuring they are user-friendly and conversion-focused. Work in tandem with IMPACT's internal web design and development team to create cohesive, results-driven website strategies for clients.