HIMALAYA HERBAL HEALTHCARE
Social Media & Content Manager
HIMALAYA HERBAL HEALTHCARE, Granite Heights, Wisconsin, United States
Position/Title:
Social Media & Content Manager Reports To:
Marketing Director Job Classification:
Exempt Job Type:
Full Time Summary
Himalaya Wellness USA is seeking a Social Media & Content Manager to own and elevate our brand storytelling and community engagement across TikTok Shop, Instagram, Facebook, and emerging channels. We are a fast-growing company in health & wellness and beauty and play in the dynamic categories of natural supplements, natural oral care, skin care and personal care. This role will establish and shape our content strategy and social media presence while also scaling very quickly to accelerate our growth in social commerce. The ideal candidate is a creative and data-driven social media marketer with hands-on experience in short-form video production, ad creative development, influencer collaboration, and community building. Duties and Responsibilities
This position is responsible for the full ownership of Himalaya’s social media strategy, content execution, and community engagement. The role will require the ability to operate autonomously, prioritizing, planning and executing with limited oversight. Develop and execute a cohesive social media and content strategy across TikTok/TikTok Shop, Instagram, Facebook, and emerging platforms to drive brand awareness, engagement, and sales. Focus on accelerating growth on TikTok Shop by developing content strategy for brands’ accounts and ads on TikTok. Build and manage monthly content calendars by sub-brand, balancing planned campaigns with timely trend-based opportunities. Develop and implement community engagement strategies to grow brand following across social media platforms. Content Creation & Management
Own the end-to-end content creation process for organic and paid posts, including scripting, storyboarding, directing, filming, editing, and copywriting. Develop high-quality social-first creative assets, including short-form videos, photos that are optimized for TikTok and TikTok Shop, as well as Instagram Reels, Stories, and Meta ads. Community Management
Monitor and engage with followers across platforms in a timely and on-brand manner, fostering a welcoming and inclusive community. Manage and respond to direct messages, comments, and mentions across social platforms; escalate customer service inquiries or issues as appropriate. Campaigns, Influencer & Partnership Marketing
Plan and execute influencer collaborations, creator campaigns, and product seeding strategies, with a focus on TikTok Shop to drive conversion and brand growth. Analytics & Optimization
Track KPIs across organic and paid content, including reach, engagement, CTR, conversion, and ROI. Deliver weekly and monthly performance reports with actionable insights to guide future strategy. Conduct A/B testing on content formats, messaging, and ad creatives to optimize performance. Required Qualifications
Proven success in scaling a brand on TikTok is required. 3-4 years of professional experience in social media, content creation, or digital marketing. Bachelor’s degree in Marketing, Communications, or related field, and/or related work experience. Proven success in creating high-performing short-form video content for TikTok, Instagram, and Meta ads. Demonstrated ability to use AI to create content and content efficiencies. Compensation and Benefits Competitive base salary and bonus, commensurate with experience. Company benefits including medical, dental, vision, life, disability, & 401(k). Himalaya is an equal opportunities employer and welcomes applications from diverse candidates.
#J-18808-Ljbffr
Social Media & Content Manager Reports To:
Marketing Director Job Classification:
Exempt Job Type:
Full Time Summary
Himalaya Wellness USA is seeking a Social Media & Content Manager to own and elevate our brand storytelling and community engagement across TikTok Shop, Instagram, Facebook, and emerging channels. We are a fast-growing company in health & wellness and beauty and play in the dynamic categories of natural supplements, natural oral care, skin care and personal care. This role will establish and shape our content strategy and social media presence while also scaling very quickly to accelerate our growth in social commerce. The ideal candidate is a creative and data-driven social media marketer with hands-on experience in short-form video production, ad creative development, influencer collaboration, and community building. Duties and Responsibilities
This position is responsible for the full ownership of Himalaya’s social media strategy, content execution, and community engagement. The role will require the ability to operate autonomously, prioritizing, planning and executing with limited oversight. Develop and execute a cohesive social media and content strategy across TikTok/TikTok Shop, Instagram, Facebook, and emerging platforms to drive brand awareness, engagement, and sales. Focus on accelerating growth on TikTok Shop by developing content strategy for brands’ accounts and ads on TikTok. Build and manage monthly content calendars by sub-brand, balancing planned campaigns with timely trend-based opportunities. Develop and implement community engagement strategies to grow brand following across social media platforms. Content Creation & Management
Own the end-to-end content creation process for organic and paid posts, including scripting, storyboarding, directing, filming, editing, and copywriting. Develop high-quality social-first creative assets, including short-form videos, photos that are optimized for TikTok and TikTok Shop, as well as Instagram Reels, Stories, and Meta ads. Community Management
Monitor and engage with followers across platforms in a timely and on-brand manner, fostering a welcoming and inclusive community. Manage and respond to direct messages, comments, and mentions across social platforms; escalate customer service inquiries or issues as appropriate. Campaigns, Influencer & Partnership Marketing
Plan and execute influencer collaborations, creator campaigns, and product seeding strategies, with a focus on TikTok Shop to drive conversion and brand growth. Analytics & Optimization
Track KPIs across organic and paid content, including reach, engagement, CTR, conversion, and ROI. Deliver weekly and monthly performance reports with actionable insights to guide future strategy. Conduct A/B testing on content formats, messaging, and ad creatives to optimize performance. Required Qualifications
Proven success in scaling a brand on TikTok is required. 3-4 years of professional experience in social media, content creation, or digital marketing. Bachelor’s degree in Marketing, Communications, or related field, and/or related work experience. Proven success in creating high-performing short-form video content for TikTok, Instagram, and Meta ads. Demonstrated ability to use AI to create content and content efficiencies. Compensation and Benefits Competitive base salary and bonus, commensurate with experience. Company benefits including medical, dental, vision, life, disability, & 401(k). Himalaya is an equal opportunities employer and welcomes applications from diverse candidates.
#J-18808-Ljbffr