Grote Automotive
Social Media & Digital Marketing Specialist
Grote Automotive, Fort Wayne, Indiana, United States, 46804
Description
We're Hiring: Social Media & Digital Marketing Specialist
Grote Automotive (4 dealership locations) is looking for a
social media pro
who knows how to run
paid ads
AND create
daily organic content
(reels, stories, posts) that drives real results. This isn't a "learn as you go" role - we need someone with proven experience who can bring fresh ideas, strategy, and execution right away.
About the Role
We are seeking a highly skilled
Social Media & Digital Marketing Specialist
who already knows how to run paid advertising and manage daily organic content across multiple platforms. This role is hands-on, creative, and results-driven-you won't be "figuring it out" here; we're looking for someone who can bring proven expertise and immediately elevate our presence.
Responsibilities
Paid Advertising Create, manage, and optimize paid ads across Facebook, Instagram, Google, and other platforms to drive measurable results (website traffic, leads, and in-store visits). Manage ad spend efficiently, ensuring cost per lead aligns with dealership goals. Organic Content & Daily Posting
Develop and post engaging daily content (photos, reels, short-form videos, stories, etc.) for all 4 dealership locations. Highlight promotions, inventory, customer experiences, employee spotlights, and community involvement. Ensure consistency of voice and branding across platforms. Growth & Engagement
Increase website traffic, social engagement, and local awareness. Strategically build campaigns that make people want to visit the dealerships in person. Track key metrics (reach, engagement, conversions, store traffic). Hybrid Work
Work remotely to create and manage campaigns. Spend time in-house capturing content, coordinating with staff, and staying connected to the dealerships.
Responsibilities
What You'll Do: • Manage
paid advertising
across Facebook, Instagram, Google, etc. • Create & post
daily organic content
(photos, reels, videos, stories). • Grow our online presence and drive
traffic to our website & dealerships . • Work
hybrid : some remote, some in-house, capturing content.
Qualifications
What We're Looking For: • Strong portfolio of past campaigns (organic + paid). • Experience in ad management, analytics, and content creation. • Self-starter - no hand-holding required. • Creative + sales-driven mindset.
Qualifications • Proven experience managing social media for businesses (portfolio required). • Strong knowledge of paid advertising strategies (Facebook Ads Manager, Google Ads). • Ability to independently design, create, and execute content. • Skilled in short-form video creation (Instagram Reels, TikTok, YouTube Shorts). • Familiar with analytics tools and able to report on success. • Creative mindset with a sales-driven focus.
Success Metrics • Growth in
website traffic and social engagement . • Measurable increase in
qualified leads and in-store traffic . • Improved visibility and recognition of all dealership locations.
Compensation & Benefits • Competitive pay (based on experience). • Hybrid flexibility (in-house & work-from-home). • Opportunity to shape the dealership's digital voice and directly impact customer growth.
Apply Today
with your resume + portfolio of past social media work.
We're Hiring: Social Media & Digital Marketing Specialist
Grote Automotive (4 dealership locations) is looking for a
social media pro
who knows how to run
paid ads
AND create
daily organic content
(reels, stories, posts) that drives real results. This isn't a "learn as you go" role - we need someone with proven experience who can bring fresh ideas, strategy, and execution right away.
About the Role
We are seeking a highly skilled
Social Media & Digital Marketing Specialist
who already knows how to run paid advertising and manage daily organic content across multiple platforms. This role is hands-on, creative, and results-driven-you won't be "figuring it out" here; we're looking for someone who can bring proven expertise and immediately elevate our presence.
Responsibilities
Paid Advertising Create, manage, and optimize paid ads across Facebook, Instagram, Google, and other platforms to drive measurable results (website traffic, leads, and in-store visits). Manage ad spend efficiently, ensuring cost per lead aligns with dealership goals. Organic Content & Daily Posting
Develop and post engaging daily content (photos, reels, short-form videos, stories, etc.) for all 4 dealership locations. Highlight promotions, inventory, customer experiences, employee spotlights, and community involvement. Ensure consistency of voice and branding across platforms. Growth & Engagement
Increase website traffic, social engagement, and local awareness. Strategically build campaigns that make people want to visit the dealerships in person. Track key metrics (reach, engagement, conversions, store traffic). Hybrid Work
Work remotely to create and manage campaigns. Spend time in-house capturing content, coordinating with staff, and staying connected to the dealerships.
Responsibilities
What You'll Do: • Manage
paid advertising
across Facebook, Instagram, Google, etc. • Create & post
daily organic content
(photos, reels, videos, stories). • Grow our online presence and drive
traffic to our website & dealerships . • Work
hybrid : some remote, some in-house, capturing content.
Qualifications
What We're Looking For: • Strong portfolio of past campaigns (organic + paid). • Experience in ad management, analytics, and content creation. • Self-starter - no hand-holding required. • Creative + sales-driven mindset.
Qualifications • Proven experience managing social media for businesses (portfolio required). • Strong knowledge of paid advertising strategies (Facebook Ads Manager, Google Ads). • Ability to independently design, create, and execute content. • Skilled in short-form video creation (Instagram Reels, TikTok, YouTube Shorts). • Familiar with analytics tools and able to report on success. • Creative mindset with a sales-driven focus.
Success Metrics • Growth in
website traffic and social engagement . • Measurable increase in
qualified leads and in-store traffic . • Improved visibility and recognition of all dealership locations.
Compensation & Benefits • Competitive pay (based on experience). • Hybrid flexibility (in-house & work-from-home). • Opportunity to shape the dealership's digital voice and directly impact customer growth.
Apply Today
with your resume + portfolio of past social media work.