The Social Lights
Senior Social Intelligence Strategist
The Social Lights, Minneapolis, Minnesota, United States, 55400
Senior Social Intelligence Strategist
Department:
Social Media Strategy
Employment Type:
Full Time
Location:
Minneapolis, MN
Compensation:
$85,000 - $100,000 / year
Description
At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.
The Senior Social Intelligence Strategist plays a critical, leading role on our Social Intelligence team. You're part analyst, part social strategist, and fully responsible for delivering data-driven insights that guide client direction. You're deeply curious, detail-oriented, fluent in social media, and passionate about exploring culture and behavior through data. You are experienced in presenting your work to clients and are ready to take on even more ownership of client deliverables and relationships.
In this role, you'll design measurement frameworks, own end-to-end reporting and deliver prescriptive insights confidently to clients. You'll lead client conversations, mentor junior team members and set quality standards for reporting and analytics.
Key Responsibilities
Measurement, Data Analysis + Reporting Lead and develop measurement strategies to identify key social metrics for clients across social platforms, including engagement rate, reach, impressions, saves, shares, CTR, CPM, sentiment, and share of voice Establish KPIs and growth objectives grounded in data for social playbooks, campaign strategies, influencer strategies, etc. Ensure organized, clean data using tools like Meltwater, native social platform analytics, and other third-party tools (e.g. Sprout, Sprnklr, CreatorIQ, Meta Ads Manager) Identify intriguing anomalies, trends and patterns in paid and organic social performance data. Synthesize these into strategic recommendations. Ensure charts, graphs, and visuals for reports and presentations support data storytelling and bring complex data to life in simple, visual ways Translate data into relevant, actionable insights, connecting these back to clients' social objectives and business objectives. Ensure meaningful data insights are at the core of every report, and further elevate these insights through collaborative data discussions. Build and lead social reporting across formats, including monthly dashboards, campaign performance, content performance, channel health, quarterly business reviews, annual reports, content effectiveness, influencer performance and other reports as assigned Identify opportunities to improve client reporting and to recommend new KPIs Share social content performance, audience insights and channel learnings with Strategy and cross-discipline partners to inform social strategy, content strategy, channel strategy, campaign pivots and more Social Listening + Research
Manage social listening queries in Meltwater and conduct native platform research Identify strong social proof to support data findings and insights Analyze and interpret social data to extract prescriptive insights about sentiment, conversation themes, brand mentions, etc. Conduct thematic social listening and advise on crises, campaigns, brand health, and sentiment Provide insights to inform briefs and monthly content planning Partnership On Paid Social
Partner with Paid Strategists on measurement and reporting Identify key data points from paid analysis and advise on findings that will impact paid strategy and boosting Skills, Knowledge and Expertise
Skills, Knowledge And Expertise
Bachelor's Degree or equivalent work experience in Data Analytics, Business Analytics, Data Science, Statistics or related field 7-9+ years of experience in a social, marketing, paid media or connections strategy role with a focus on data analysis and reporting A passion for data, analysis, social media and internet culture. Data curiosity with a proven ability to find intriguing and meaningful insights in data. A strength in interpreting and applying data to determine the "so what" to advise clients on data-driven recommendations and opportunities Proven track record in social measurement, social reporting and storytelling through data Excellent research, writing, and synthesis skills Deep knowledge of social platforms (Meta, TikTok, YouTube, LinkedIn, etc.) and their analytics Commitment to quality assurance checks to ensure data accuracy and consistency across reporting deliverables Experience establishing taxonomy and implementing proper tagging to maximize data analysis Savvy user of tools like Sprout, Meltwater, Sprinklr, Brandwatch, and CreatorIQ; experience with tools for data warehousing, data analysis, business intelligence and data visualization is a big plus Proficiency in Google Sheets/Excel and comfort working with and manipulating data sets Demonstrated ability to clearly communicate data insights in writing and to visualize data on PowerPoint and Keynote slides; a talent for clearly presenting and explaining complex data and findings to clients Passion to learn and experiment with new data tools and AI platforms used for social research, data connecting and analysis A collaborative mindset with attention to detail and follow-through A willingness to jump into new challenges to learn and grow Strong organizational and time management skills Desire to grow in a career in social intelligence, analytics or social strategy Mentor and guide associates/strategists and set quality standards *This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.
Benefits
Medical Insurance Dental Insurance Voluntary Vision Insurance HSA + Company Contribution Dependent Care FSA 401k + Company Match Generous PTO Policy Cell Phone Stipend Paid Parking Technology Enablement + AI Tools Summer Hours + Flexible Work Options Dog-Friendly Office
Department:
Social Media Strategy
Employment Type:
Full Time
Location:
Minneapolis, MN
Compensation:
$85,000 - $100,000 / year
Description
At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.
The Senior Social Intelligence Strategist plays a critical, leading role on our Social Intelligence team. You're part analyst, part social strategist, and fully responsible for delivering data-driven insights that guide client direction. You're deeply curious, detail-oriented, fluent in social media, and passionate about exploring culture and behavior through data. You are experienced in presenting your work to clients and are ready to take on even more ownership of client deliverables and relationships.
In this role, you'll design measurement frameworks, own end-to-end reporting and deliver prescriptive insights confidently to clients. You'll lead client conversations, mentor junior team members and set quality standards for reporting and analytics.
Key Responsibilities
Measurement, Data Analysis + Reporting Lead and develop measurement strategies to identify key social metrics for clients across social platforms, including engagement rate, reach, impressions, saves, shares, CTR, CPM, sentiment, and share of voice Establish KPIs and growth objectives grounded in data for social playbooks, campaign strategies, influencer strategies, etc. Ensure organized, clean data using tools like Meltwater, native social platform analytics, and other third-party tools (e.g. Sprout, Sprnklr, CreatorIQ, Meta Ads Manager) Identify intriguing anomalies, trends and patterns in paid and organic social performance data. Synthesize these into strategic recommendations. Ensure charts, graphs, and visuals for reports and presentations support data storytelling and bring complex data to life in simple, visual ways Translate data into relevant, actionable insights, connecting these back to clients' social objectives and business objectives. Ensure meaningful data insights are at the core of every report, and further elevate these insights through collaborative data discussions. Build and lead social reporting across formats, including monthly dashboards, campaign performance, content performance, channel health, quarterly business reviews, annual reports, content effectiveness, influencer performance and other reports as assigned Identify opportunities to improve client reporting and to recommend new KPIs Share social content performance, audience insights and channel learnings with Strategy and cross-discipline partners to inform social strategy, content strategy, channel strategy, campaign pivots and more Social Listening + Research
Manage social listening queries in Meltwater and conduct native platform research Identify strong social proof to support data findings and insights Analyze and interpret social data to extract prescriptive insights about sentiment, conversation themes, brand mentions, etc. Conduct thematic social listening and advise on crises, campaigns, brand health, and sentiment Provide insights to inform briefs and monthly content planning Partnership On Paid Social
Partner with Paid Strategists on measurement and reporting Identify key data points from paid analysis and advise on findings that will impact paid strategy and boosting Skills, Knowledge and Expertise
Skills, Knowledge And Expertise
Bachelor's Degree or equivalent work experience in Data Analytics, Business Analytics, Data Science, Statistics or related field 7-9+ years of experience in a social, marketing, paid media or connections strategy role with a focus on data analysis and reporting A passion for data, analysis, social media and internet culture. Data curiosity with a proven ability to find intriguing and meaningful insights in data. A strength in interpreting and applying data to determine the "so what" to advise clients on data-driven recommendations and opportunities Proven track record in social measurement, social reporting and storytelling through data Excellent research, writing, and synthesis skills Deep knowledge of social platforms (Meta, TikTok, YouTube, LinkedIn, etc.) and their analytics Commitment to quality assurance checks to ensure data accuracy and consistency across reporting deliverables Experience establishing taxonomy and implementing proper tagging to maximize data analysis Savvy user of tools like Sprout, Meltwater, Sprinklr, Brandwatch, and CreatorIQ; experience with tools for data warehousing, data analysis, business intelligence and data visualization is a big plus Proficiency in Google Sheets/Excel and comfort working with and manipulating data sets Demonstrated ability to clearly communicate data insights in writing and to visualize data on PowerPoint and Keynote slides; a talent for clearly presenting and explaining complex data and findings to clients Passion to learn and experiment with new data tools and AI platforms used for social research, data connecting and analysis A collaborative mindset with attention to detail and follow-through A willingness to jump into new challenges to learn and grow Strong organizational and time management skills Desire to grow in a career in social intelligence, analytics or social strategy Mentor and guide associates/strategists and set quality standards *This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.
Benefits
Medical Insurance Dental Insurance Voluntary Vision Insurance HSA + Company Contribution Dependent Care FSA 401k + Company Match Generous PTO Policy Cell Phone Stipend Paid Parking Technology Enablement + AI Tools Summer Hours + Flexible Work Options Dog-Friendly Office