Apolis
- Role: Manager Business Analytics - Life sciences
100% remote
PST candidates will be preferred first
- Description:
The Senior Business Analyst plays a critical role within our Commercial Excellence or Omnichannel Engagement team, driving data-informed business strategies in the pharmaceutical domain. This role focuses on analysing complex datasets, gathering business requirements, and delivering actionable insights that optimize omnichannel engagement across HCPs (healthcare professionals), patients, and other stakeholders.
The ideal candidate has a deep understanding of pharmaceutical commercial models, combined with experience in omnichannel marketing, including channels like email, rep-triggered campaigns, social, field force, and digital media. You will collaborate cross-functionally with marketing, sales, IT, and data teams to ensure business objectives are supported with the right data and analytics frameworks.
Responsibilities:
• Lead the requirements gathering, documentation, and prioritization process for omnichannel analytics initiatives.
• Collaborate with cross-functional stakeholders (marketing, sales, data science, IT) to define and refine KPIs, engagement strategies, and data needs.
• Analyse omnichannel campaign performance using data from CRM, marketing automation, and digital platforms to provide actionable insights.
• Translate business objectives into technical requirements for data and analytics teams to build appropriate dashboards, reports, and models.
• Facilitate workshops and meetings to identify pain points and opportunities in the current customer journey and engagement strategies.
• Create and maintain detailed business requirement documents (BRDs), functional requirement documents (FRDs), and user stories.
• Support the design and implementation of segmentation strategies for HCPs and patients, based on behavior, preferences, and needs.
• Ensure that analytics solutions are aligned with pharmaceutical compliance, data privacy regulations (e.g., HIPAA, GDPR), and promotional standards.
• Drive continuous improvement in data quality, business processes, and omnichannel execution metrics.
• Act as the bridge between business users and technical/data teams, ensuring mutual understanding and successful project outcomes.
Must Have
• 6+ years of experience as a Business Analyst or similar role, preferably in the pharmaceutical or life sciences industry.
• Proven experience with omnichannel engagement strategies in pharma, including knowledge of touchpoints like CRM, email, web, field force, call centers, and digital media.
• Strong understanding of pharmaceutical sales and marketing processes, including patient journeys, HCP engagement, and brand lifecycle.
• Experience with data analysis and familiarity with tools such as SQL, Excel, Power BI, or Tableau.
• Excellent communication and stakeholder management skills; able to interface with commercial, technical, and executive teams.
• Strong problem-solving skills, with the ability to work independently and make strategic recommendations.
• Familiarity with compliance and regulatory requirements in pharma (e.g., promotional codes, data privacy, consent management).
• Bachelor's degree in Life Sciences, Business, Information Systems, or a related field; advanced degree (MBA, MPH, etc.) preferred.
• Experience working with Veeva CRM, Adobe Experience Cloud, Salesforce Marketing Cloud, or similar platforms is a plus.
• Understanding of customer journey mapping, segmentation, and personalization techniques is highly desirable.